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Guide to the George Burton Hotchkiss Papers MC.45

New York University Archives
Elmer Holmes Bobst Library
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New York University Archives

Collection processed by Ashley Sena-Levine.

This finding aid was produced using ArchivesSpace on January 14, 2019
Finding aid written in English. using Describing Archives: A Content Standard

 Edited by Jacqueline Rider for compliance with DACS and ACM Required Elements for Archival Description  , January 2019

Biographical Note

Born in Naugatuck, Connecticut, in 1884, George Burton Hotchkiss served as a New York University (NYU) School of Commerce faculty member for over 40 years and pioneered advertising education in America. Hotchkiss graduated from Yale University as an English major with a B.A. in 1905 and an M.A. in 1906. He became one of the foremost experts on marketing, advertising, and business writing of his time.

Hotchkiss joined the NYU faculty in 1908 when he took a teaching position at the School of Commerce, embarking on a 42-year career at the University. During his early years at NYU, Hotchkiss worked part-time as a reporter for the New York Sun, and as a copywriter for the George Batten Company, which later became the firm Batten, Barton, Durstine, and Osborne. In 1915 Hotchkiss established a Department of Advertising and Marketing at NYU, marking the first time in the school's history that "advertising" appeared in a department name. He would serve as the department's chairman for 20 years. Hotchkiss authored a number of widely known books on advertising and related subjects, including  Advertising Copy (1924),  An Outline of Advertising (1933), and  Milestones of Marketing (1938). Hotchkiss also co-authored many other advertising books, such as  Advertising, Its Principles and Practice (1915). Hotchkiss served as president of the National Association of Teachers of Advertising in 1922, and as a member of many other organizations, including the American Marketing Association, Beta Gamma Sigma, Alpha Kappa Psi, the Author's Club (London), the Marshall Chess Club, and the Andiron Club (at NYU). In 1933 the NYU Chapter of Alpha Delta Sigma, a national advertising fraternity, named itself the "George Burton Hotchkiss Chapter." Hotchkiss also received the Advertising and Selling Silver Medal Award for his distinguished service to advertising education in 1948.

Hotchkiss retired from NYU in 1950 as a highly respected and often consulted advertising educator. He held the title of professor emeritus until his death in 1953.