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Guide to the David Pollack Collection of Cereal Boxes MSS.512
Descriptive Summary
| Creator:
|
Pollack, David |
| Title: |
David Pollack Collection of Cereal Boxes |
| Dates [inclusive]: |
1976-2017 |
| Abstract: |
David Pollack is a New York-based architect and designer. This collection consists
of approximately 300 breakfast cereal boxes and other items of food packaging collected
by Pollack from the 1970s through the 2000s. The bulk of the collection consists of
cereal boxes, many of which feature athletes, popular culture figures, entertainment
cross-promotions for newly released films, or fictional spokescharacters for specific
cereals, such as Kellogg's Corn Flakes' "Sweetheart of the Corn" and Rice Krispies'
Snap, Crackle, and Pop. Olympians are prominently featured throughout the collection,
documenting the breakfast cereal industry's long-standing association with athletics,
especially Kellogg Corn Flakes and Wheaties' "Breakfast of Champions" promotion. In
addition to the specific items present in the collection, the materials also document
the intersection of food advertising, design, and marketing with athletics and popular
culture in the late 20th and early 21st centuries.
|
| Quantity: |
20 linear feet in 14 flat boxes and 1 half manuscript box |
| Location: |
Some materials in this collection are stored offsite and advance notice is required
for use. Please contact fales.library@nyu.edu at least two business days prior to
your research visit to coordinate access.
|
| Language: |
Materials are in English. |
| Call Phrase: |
MSS.512 |
