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Guide to the Billboard Photograph Collection
ca 1918-1934
 PR 5

New-York Historical Society
170 Central Park West
New York, NY 10024
Phone: (212) 873-3400

© 2011 New-York Historical Society

Collection processed by Jenny Gotwals

This finding aid was produced using the Archivists' Toolkit on October 29, 2015
Finding aid written in English.

Descriptive Summary

Title: Billboard Photograph Collection
Dates: ca 1918-1934
Abstract: The photographs appear to have been taken to record which advertisers bought billboard space at 13 sites in Manhattan and two sites in the Bronx, New York City. The views focus on signs but also show surrounding buildings, elevated railroads, and street activity at such heavily traveled intersections as Broadway and Seventh Avenue (Times Square), Fifth Avenue at 42nd Street, Sixth Avenue at 27th Street, Eight Avenue at 110th Street, 125th Street in Harlem, and Third Avenue at 166th Street in the Bronx. The same sites appear repeatedly, sometimes monthly, during the 1920s and into the Great Depression. The photographs reveal changes in both the neighborhoods and in the advertising for many products, among them Chesterfield cigarettes, Wrigley's chewing gum, and Pepsodent toothpaste. The Billboard Collection has been digitized and can be viewed here.
Quantity: 6.0 Linear feet (17 boxes)
Call Phrase: PR 5