New-York Historical Society logo

Guide to the S. S. Silver & Company Archive
1922-1957, undated
(bulk 1946-1956)
 PR 61

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Jenny Gotwals

This finding aid was produced using ArchivesSpace on April 07, 2023
Description is in English.

Descriptive Summary

Title: S. S. Silver & Company Archive
Dates [inclusive]: 1922-1957, undated (Bulk 1946-1956)
Abstract: Photographs and some company documents from a Brooklyn-based interior design and store fixture company.
Quantity: 9.5 Linear feet (16 boxes)
Location: Materials in this collection may be stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.
Language: The documents in the collection are in English.
Call Phrase: PR 61

Return to Top »


Historical Note

S. S. Silver & Company was formed in 1910 by Sol S. Silver (1885-1946). The company was located at 350-352 Butler Street in Brooklyn, and specialized in building and equipping commercial customers with new interior design displays. S. S. Silver & Company mainly dealt with businesses in the retail clothing trade, including specialty hat, shoe, and fabric stores as well as women's apparel. Among the other types of clientele served were restaurants, private residences, and business offices, primarily in Manhattan and Brooklyn.

Sol Silver died in 1946 while playing golf with his son, Bertram. Bertram S. Silver (1907-1999), who had been a vice-president in the company, subsequently became president of the firm. Under his leadership, S. S. Silver & Company began to expand the customer base, increasing both the geographical area and the size of the typical establishment served. Beginning in 1946, Silver & Co. won contracts to design the interiors for renovations at two major New York City department stores, Bergdorf Goodman and Saks Fifth Avenue. This led to further work designing displays and interiors for Saks Fifth Avenue's new stores in Beverly Hills, Chicago, and Detroit. The non-New York work attracted midwestern clients for Silver & Co., primarily larger department stores in Kansas City, Chicago, and Colorado Springs. Silver & Co. continued to be involved in smaller New York City-based store and office buildings and renovations.

Bertram Silver sought to raise the company's public profile by emphasizing publicity, writing many articles for trade publications, and advertising in the New York Times, among other periodicals. He emphasized a no-nonsense approach to retail design, one guaranteed to please his clients. In "Novelty Isn't Everything - Don't Overlook Prosaic," an article Silver wrote in June 1948 for Women's Wear Daily, he suggested that "â?¦ some of the more prosaic design elements, such as locking devices for fixtures, or thoughtfully-planned fitting rooms still can save headaches and make the difference in sales." Letters from satisfied clients (found in Series III) attest to their satisfaction with Silver & Co.'s design work.

In 1954, Bertram Silver moved from his West End Avenue apartment to a 65-acre estate in Newtown, Connecticut. S. S. Silver & Company was dissolved in 1960-1961. In 1968 Silver was named President and General Manager of the Lehigh and Leopold Division of Litton Industries.

Return to Top »


Scope and Content Note

The S. S. Silver & Company Archive spans the period from 1922 to 1957, with most photographs dating from 1946 to 1956, when the company was led by Bertram S. Silver. The collection primarily contains photographs documenting the company's interior design work for retail companies. Photographs highlight the custom fixtures and office furniture, as well as the use of new technology (innovative lighting techniques, plexiglass partitions) that were the firm's strengths. Major photographers included are Joseph Molitor (1907-1996), an architectural photographer, and Ben Schnell, another photographer of interiors. The collection is divided into four series: Commercial Interiors; Residences; Company Records; and Publicity.

The majority of the collection consists of 8 x 10 inch photographs, generally black and white with some color, which are mounted on paper board. These were originally housed in thirty-nine numbered black binders, probably for publicity or archival purposes. However, photographs of the same store were not necessarily filed in the same binder, making it difficult to view all photos of one store at the same time. As the binders were not found to correspond to a chronological or other discernable order, the pages were disbound and filed alphabetically by store for ease of retrieval. Each page has been labeled on the verso with the original binder number and page number; a list of this original order also follows this finding aid. Three of the company's original binders have been saved and are housed at the end of the collection.

The collection also includes a folder of correspondence from satisfied clients, two scrapbooks of clippings and publicity material, and some early consultant reports on the company's structure and workflow. These materials document the inner workings and history of a commercial display and interior design firm.

Arrangement

Missing Title

  1. Series I. Commercial Interiors
  2. Series II. Residences
  3. Series III. Company Records
  4. Series IV. Publicity Scrapbooks

Return to Top »


Access Points

Subject Names

  • Molitor, Joseph W.
  • Schnell, Ben
  • Silver, Sol S.

Document Type

  • Manuals
  • Photographic prints.
  • Trade catalogs
  • Scrapbooks.
  • Photograph albums.
  • Correspondence.

Subject Organizations

  • Bergdorf Goodman (New York, N.Y.)
  • Bernhard Ulmann Company
  • Kaufman's (Firm)
  • S. M. Frank & Co.
  • Saks & Company (New York, N.Y.)
  • Woolf Brothers (Firm)

Subject Topics

  • Floor plans.
  • Display of merchandise
  • Showrooms
  • Department stores -- United States.
  • Interior architecture
  • Office buildings -- Designs and plans.
  • Dwellings -- Interior views
  • Interiors.

Subject Places

  • New York (N.Y.)
  • Manhattan (New York, N.Y.)
  • Brooklyn (New York, N.Y.)
  • Detroit (Mich.)
  • Kansas City (Mo.)

Return to Top »


Administrative Information

Provenance

Gift of Bertram S. Silver, 1982.

Access Restrictions

Materials in this collection may be stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.

Use Restrictions

Taking images of documents from the library collections for reference purposes by using hand-held cameras and in accordance with the library's photography guidelines is encouraged. As an alternative, patrons may request up to 20 images per day from staff.

Application to use images from this collection for publication should be made in writing to: Department of Rights and Reproductions, The New-York Historical Society, 170 Central Park West, New York, NY 10024-5194, rightsandrepro@nyhistory.org. Phone: (212) 873-3400 ext. 282.

Copyrights and other proprietary rights may subsist in individuals and entities other than the New-York Historical Society, in which case the patron is responsible for securing permission from those parties. For fuller information about rights and reproductions from N-YHS visit: https://www.nyhistory.org/about/rights-reproductions

Preferred Citation

This collection should be cited as S. S. Silver & Company Archive, PR 061, Department of Prints, Photographs, and Architectural Collections, The New-York Historical Society.

Related Material at the Department of Prints, Photographs, and Architectural Collections

Other contemporaneous views of commercial interior design and display, as well as other photography by Ben Schnell, can by found in the Kim Hoffmann Photograph Collection (PR 077). The Bella C. Landauer Collection of Business and Advertising Ephemera (PR 031) also contains ephemera and publicity from department stores in New York City.

Return to Top »


Container List

Series I: Commercial Interiors

Scope and Contents note

Series I fills boxes 1 through 12 and forms the bulk of the collection. These photographs are all mounted on board, as described above, except for one folder of unmounted photographs of Bergdorf Goodman, and a spiral-bound notebook including a few photographs of a variety of stores. The Bergdorf photos are filed in with those from the albums. The notebook is filed at the end of the series.

Bergdorf Goodman, Bernhard Ulmann, Kaufman's, S. M. Frank & Company, Saks Fifth Avenue, and Woolf Brothers are represented by the largest numbers of photographs. Architectural plans for the Bergdorf Goodman renovations are also included in this series. Color photographs were taken of the Detroit Saks Fifth Avenue and the Kansas City Woolf Brothers jobs; these are noted in the box listing.

While most of the Silver & Co. work was for the garment trade, several other types of businesses are represented here. The offices of the law firm Strasser, Spiegelburg, Fried & Frank (now known as Fried, Frank) and the executive offices of Sterling Drug are represented. C & L Delicatessen, a midtown Manhattan restaurant, is also shown.

In general, these photographs are stark shots meant to show the new interiors and display cases. People appear only in a few images of Bergdorf Goodman (before renovation). Publicity and clippings from Series IV, as well as correspondence from Series III, were used to provide dates from some of these photographs.

The photographs are arranged alphabetically by company or store name, and then by city where necessary. The number of prints follows the name in parentheses.

Container 1 Container 2   Title Date
Offsite-Box: 1 Folder : 1 A. & J. Engel, Inc. (4 prints)
18 East 50th Street, New York, NY

General note

See also: Box 13, Folder 157

undated
Offsite-Box: 1 Folder : 2 Addis Co. (3 prints)
Syracuse, NY

1944
Offsite-Box: 1 Folder : 2 Adeline Shops (3 prints)
1018 Flatbush Avenue, Brooklyn, NY

undated
Offsite-Box: 1 Folder : 3-4 Alexette Gloves (9 prints)
undated
Offsite-Box: 1 Folder : 5-6 Alfreda, Inc (8 prints)
15 West 39th Street, New York, NY

General note

See also: Box 13, Folder 157

1946
Offsite-Box: 1 Folder : 7-8 Arnold Constable (11 prints)
Fifth Avenue at 40th Street, New York, NY

1939
Offsite-Box: 1 Folder : 9-10 Arthur Beir & Co. (9 prints)
57 Worth Street, New York, NY

1939
Offsite-Box: 1 Folder : 11 Automatic Manufacturing Co. (7 prints)
Newark, N.J.

undated
Offsite-Box: 1 Folder : 12 B. Blumenthal Co. (6 prints)
1372 Broadway, New York, NY

1939
Offsite-Box: 1 Folder : 13-14 Bacmo Postman Corp. (7 prints)
244 Madison Avenue, New York, NY

undated
Offsite-Box: 1 Folder : 15 Bergdorf Goodman, Perfume Department (2 prints)
746 Fifth Avenue, New York, NY

1951-1956
Offsite-Box: 1 Folder : 15 Bergdorf Goodman, Shoe Department (3 prints)
746 Fifth Avenue, New York, NY

1951-1956
Offsite-Box: 1 Folder : 16 Bergdorf Goodman, Sportswear Department (2 prints)
746 Fifth Avenue, New York, NY

1951-1956
Offsite-Box: 1 Folder : 16 Bergdorf Goodman, Van Cleef & Arpels (2 prints)
746 Fifth Avenue, New York, NY

1951-1956
Offsite-Box: 2 Folder : 17-20 Bergdorf Goodman, General (74 prints)
746 Fifth Avenue, New York, NY

1951-1956
Offsite-Box: 2 Folder : 21 Bergdorf Goodman, Architectural plans for alterations
746 Fifth Avenue, New York, NY

1951-1956
Offsite-Box: 2 Folder : 22 The Bermuda Shop (2 prints)
545 Madison Ave, New York, NY

1956
Offsite-Box: 2 Folder : 23-27 Bernhard Ulmann Co., Inc. (28 prints)
1150 Broadway, New York, NY

1946-1947
Offsite-Box: 2 Folder : 28 Best & Co., Inc. (3rd floor) (6 prints)
New York, NY

undated
Offsite-Box: 2 Folder : 29-30 Black, Starr & Gorham (8 prints)
Millburn, NJ

1956
Offsite-Box: 2 Folder : 31-32 Black, Starr & Gorham (10 prints)
New York, NY

1930-1956
Offsite-Box: 3 Folder : 33 Black, Starr & Gorham (6 prints)
White Plains, NY

ca. 1948-1949
Offsite-Box: 3 Folder : 34-35 C. & L. Delicatessen (10 prints)
2131 Broadway, New York, NY

undated
Offsite-Box: 3 Folder : 36 Cherie, Inc. (2 prints)
887 Sixth Avenue, New York, NY

undated
Offsite-Box: 3 Folder : 36 Christian Dior Shoes (1 print)
undated
Offsite-Box: 3 Folder : 37 Collins & Aikman Corp. (7 prints)
200 Madison Avenue, New York, NY

undated
Offsite-Box: 3 Folder : 38 Crescent Corset Co. (5 prints)
undated
Offsite-Box: 3 Folder : 39 Delman Shoe Salon (8 prints)
Los Angeles, CA

1957
Offsite-Box: 3 Folder : 39 Delman Shoe Salon (1 print)
New York, NY

1956
Offsite-Box: 3 Folder : 40 Dieges & Clust (3 prints)
17 John Street, New York, NY

undated
Offsite-Box: 3 Folder : 41-42 Dobbs (13 prints)
380 Park Avenue, New York, NY

1928
Offsite-Box: 3 Folder : 43-44 Ducharne Fabrics (11 prints)
244 Madison Avenue, New York, NY

1945-1946
Offsite-Box: 3 Folder : 45 E. T. Howard (6 prints)
New York, NY

undated
Offsite-Box: 3 Folder : 46 Flah & Co. (5 prints)
Syracuse, NY

undated
Offsite-Box: 3 Folder : 47 Fred Greenberg Dress Co. (5 prints)
New York, NY

1947
Offsite-Box: 3 Folder : 48 Friedman's Shoe Store (5 prints)
1034 Flatbush Avenue, Brooklyn, NY (5 prints)

undated
Offsite-Box: 3 Folder : 49 Friedman's Shoe Store (3 prints)
379 Knickerbocker Avenue, Brooklyn, NY

undated
Offsite-Box: 4 Folder : 50 Futura Sales Company (6 prints)
210 Madison Avenue, New York, NY

1951
Offsite-Box: 4 Folder : 51 General Shoe Corporation (6 prints)
Empire State Building, New York, NY

1956
Offsite-Box: 4 Folder : 52-55 Georg Jensen (10 prints)
667 Fifth Avenue, New York, NY

1946-1947
Offsite-Box: 4 Folder : 54 Ground Gripper(1 print)
310 Livingston Street, Brooklyn, NY

undated
Offsite-Box: 4 Folder : 55-57 Hafner Associates (14 prints)
New York, NY

1946
Offsite-Box: 4 Folder : 58-59 Hat Corporation of America (9 prints)
530 Fifth Avenue, New York, NY

1957
Offsite-Box: 4 Folder : 60 Hudson Finishing Corporation (5 prints)
New York, NY

undated
Offsite-Box: 4 Folder : 61 I. B. Cohen & Sons (6 prints)
New Rochelle, NY

undated
Offsite-Box: 5 Folder : 62-63 Ideal Novelty Toy Company (11 prints)
New York, NY

undated
Offsite-Box: 5 Folder : 64 John B. Stetson Company (5 prints)
475 Fifth Avenue, New York, NY

1954
Offsite-Box: 5 Folder : 65 Julius Kayser & Co. (5 prints)
500 Fifth Avenue, New York, NY

undated
Offsite-Box: 5 Folder : 66-71 Kaufman's (31 prints)
27 South Tejon Street, Colorado Springs, CO

1948
Offsite-Box: 5 Folder : 72-73 Kenyon & Eckhardt Inc. (9 prints)
New York, NY

undated
Offsite-Box: 5 Folder : 74 Knox the Hatter (4 prints)
452 Fifth Avenue, New York, NY

undated
Offsite-Box: 5 Folder : 75 Knox the Hatter (4 prints)
161 Broadway, New York, NY

undated
Offsite-Box: 5 Folder : 76 M. G. Peters & Bros. (4 prints)
480 Fulton Street, Brooklyn, NY

undated
Offsite-Box: 5 Folder : 77 Masback Hardware (4 prints)
326 Hudson Street, New York, NY

1936
Offsite-Box: 5 Folder : 78 Monique Bag Company (3 prints)
745 Fifth Avenue, New York, NY

undated
Offsite-Box: 6 Folder : 79 Munsingwear, Inc. (3 prints)
New York, NY

1947
Offsite-Box: 6 Folder : 80-81 Nat Lewis (9 prints)
1637 Broadway, New York, NY

General note

See also: Box 13, Folder 157

before 1947
Offsite-Box: 6 Folder : 82-86 National Fabrics Corporation (27 prints)
1071 Sixth Avenue, New York, NY

undated
Offsite-Box: 6 Folder : unknown container Physical Culture Shoe Store (3 prints)
2398 Broadway, New York, NY

undated
Offsite-Box: 6 Folder : 88-89 Remond-Holland (9 prints)
244 Madison Avenue, New York, NY

1946
Offsite-Box: 6 Folder : 90 Rhealee Hat Shop (6 prints)
408 Fifth Avenue, New York, NY

1940
Offsite-Box: 6 Folder : 91-93 Rollins Company (13 prints)
Detroit, MI

General note

See also: Box 13, Folder 157

1947-1948
Offsite-Box: 6 Folder : 94-95 S. M. Frank & Company, Inc. (9 prints)
2 East 54th Street, New York, NY

undated
Offsite-Box: 7 Folder : 96-98 S. M. Frank & Company, Inc.(15 prints)
18 East 54th Street, New York, NY

undated
Offsite-Box: 7 Folder : 99-100 Saks Fifth Avenue (9 prints)
Beverly Hills, CA

1947
Offsite-Box: 7 Folder : 101-102 Saks Fifth Avenue (7 prints)
Chicago, IL

undated
Offsite-Box: 7 Folder : 103-106 Saks Fifth Avenue, Men's Shop (19 prints)
Detroit, MI

1946-1949
Offsite-Box: 7 Folder : 107-109 Saks Fifth Avenue, Antoine Salon (16 prints)
Detroit, MI

1946-1949
Offsite-Box: 8 Folder : unknown container Saks Fifth Avenue, Antoine Salon (cont.)(15 prints)
Detroit, MI

1946-1949
Offsite-Box: 9 Folder : 110-115 Saks Fifth Avenue, General (31 prints)
Detroit, MI

1946-1949
Offsite-Box: 9 Folder : 116-119 Saks Fifth Avenue, General (color photographs) (21 prints)
Detroit, MI

1946-1949
Offsite-Box: 10 Folder : 120-121 Saks Fifth Avenue, General (color photographs) (cont.) (9 prints)
Detroit, MI

1946-1949
Offsite-Box: 10 Folder : 122 Saks Fifth Avenue, Fabrics Salon (8 prints)
New York, NY

1943
Offsite-Box: 10 Folder : 123 Saks Fifth Avenue, Jewelry Salon (4 prints)
New York, NY

1946
Offsite-Box: 10 Folder : 124 Seal Sac, Inc. (6 prints)
6 East 39th Street, New York, NY

undated
Offsite-Box: 10 Folder : 125 Sterling Drug (7 prints)
1450 Broadway, New York, NY

1951-1952
Offsite-Box: 10 Folder : 126 Store Modernization Exhibit (1 print)
Grand Central Palace, New York, NY

1947
Offsite-Box: 10 Folder : 126 Strasser, Spiegelburg, Fried & Frank (3 prints)
New York, NY

undated
Offsite-Box: 10 Folder : 127-129 Treo Corset Company (13 prints)
200 Madison Avenue, New York, NY

1950
Offsite-Box: 11 Folder : 130-131 Wamsutta Mills (8 prints)
Empire State Building, New York, NY

1951
Offsite-Box: 11 Folder : 132-133 Wimmelbacher & Rice (8 prints)
244 Madison Avenue, New York, NY

undated
Offsite-Box: 11 Folder : 134 Wm. Hahn & Company (1 print)
414 Ninth Street, Washington, DC

1922
Offsite-Box: 11 Folder : 135 Woolf Brothers, Before Renovation (4 prints)
Wichita, KS

1948
Offsite-Box: 11 Folder : 136-141 Woolf Brothers, After Renovation (33 prints)
Wichita, KS

General note

See also: Box 13, Folder 157

1948
Offsite-Box: 11 Folder : 142-143 Woolf Brothers, Model of First Floor (10 prints)
Kansas City, MO

1947-1949
Offsite-Box: 11 Folder : 144 Woolf Brothers, Second Floor Before and After Renovation (5 prints)
Kansas City, MO

1947-1949
Offsite-Box: 11 Folder : 145 Woolf Brothers, Third Floor Before Renovation (4 prints)
Kansas City, MO

1947-1949
Offsite-Box: 11 Folder : 146 Woolf Brothers, Shoe Department (5 prints)
Kansas City, MO

1947-1949
Offsite-Box: 12 Folder : 147 Woolf Brothers, Exterior Views (3 prints)
Kansas City, MO

1947-1949
Offsite-Box: 12 Folder : 148-155 Woolf Brothers, General (30 prints)
Kansas City, MO

General note

See also: Box 13, Folder 157

1947-1949
Offsite-Box: 12 Folder : 156 Woolf Brothers, General (color photographs) (5 prints)
Kansas City, MO

1947-1949
Offsite-Box: 13 Folder : 157 Notebook with assorted photographs
includes: A & J Engel Inc., Alfreda Inc., Nat Lewis, Rollins Company, Woolf Brothers, Wichita and Kansas City

1947-1949
Box: Unknown container 745 for instance of Three empty binders Folder : unknown container Three empty binders

General note

See: Box 16

Return to Top »


Series II: Residences

Scope and Contents note

Series II includes several interior images of four different homes. One is Sol S. Silver's residence on West End Avenue. Another belongs to Saul Brodsky, who was a business, and perhaps social, acquaintance of Silver. These images are all undated.

Photographs are filed alphabetically by inhabitant.

Container 1 Container 2   Title Date
Offsite-Box: 13 Folder : 158 Brodsky, Saul, Residence (5 prints)
undated
Offsite-Box: 13 Folder : 159 Dreitzer, Albert J., Residence (6 prints)
undated
Offsite-Box: 13 Folder : 160 Lipson Residence (5 prints)
undated
Offsite-Box: 13 Folder : 161 Silver, Sol S., Residence (3 prints)
336 West End Avenue, New York, NY

undated

Return to Top »


Series III: Company Records and Correspondence

Scope and Contents note

Series III spans the years from 1922 to 1954 and consists largely of letters from satisfied customers, some of which were used as publicity by Silver & Co. The series also includes a 1922 report from Raymond Bell Consulting on the organization of Silver & Co., a 1923 report from Cooley & Marvin Co. about a proposed rearrangement of Silver's manufacturing equipment; and a 1946 Silver Company manual.

Container 1 Container 2   Title Date
Offsite-Box: 13 Folder : 162 Report from Raymond Bell Consulting
1922
Offsite-Box: 13 Folder : 163 Report from Cooley & Marvin Co.
1923
Offsite-Box: 13 Folder : 164 Company Manual
1946
Offsite-Box: 13 Folder : 165 Correspondence, Letters of Reference
1922-1954

Return to Top »


Series IV: Publicity Scrapbooks

Scope and Contents note

Series IV. Publicity Scrapbooks contains two scrapbooks made with black kraft paper and post bindings. Newspaper and magazine clippings are pasted to each page, or are laid in to the scrapbook pages. Scrapbook One spans the years 1931 to 1952 and includes a variety of Silver & Company flyers, advertisements, specifications for potential customers, and newspaper and trade journal clippings. Publications such as Women's Wear Daily,  Display World,  Retail Management,  Lighting & Lamps,  Glass Digest, and  Handbags Illustrated are represented. The majority of the publicity here is for Silver & Co.'s midwestern jobs: Saks Fifth Avenue and the Rollins Company in Detroit, Kaufman's in Colorado Springs, and Woolf Brothers in Wichita and Kansas City. Scrapbook Two spans the time period from 1943 to 1956 and contains many newspaper clippings laid in. Silver & Co. ads that appeared in the  New York Times are pasted onto pages. The majority of jobs represented here are from the 1950s, such as Bergdorf Goodman and the John B. Stetson Company. A 1955 booklet put out by Silver & Co. called "Business Interiors: office, store, showroom" is also pasted in. It contains about twenty pages of illustrations and decorating tips, and was sent to potential clients.

Container 1 Container 2   Title Date
Offsite-Box: 14 Folder : unknown container Scrapbook 1
1931-1952
Offsite-Box: 15 Folder : unknown container Scrapbook 2
1943-1956

Return to Top »


Oversize Material

From Series I. Commercial Interiors

Container 1 Container 2   Title Date
Box: 16 Folder : unknown container Three empty binders

Return to Top »


Return to Top »