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Guide to the Time Inc. Magazine Development Group Records
1967-1987, 2003
 MS 3009-RG 40

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on September 09, 2020
Description is in English using Describing Archives: A Content Standard

Container List

Series II.A.4. 1981 to 1986 Editorial: Picture Week Files, 1984-1986, 2003. 7.75 Linear feet in 8 record cartons

Historical Note

Richard Stolley proposed Picture Week in September 1981 in a memorandum to the corporate editorial team. His proposal suggested it as a black-and-white "true picture magazine" that would choose from all the photographs produced in the world that week including from freelancers, agencies, other magazines, and amateurs. He said it "would not compete with  People because it would concentrate on events more than personalities, not with  Life because it would be newsy and black and white, not with  Time because it would have neither color nor many words." Stolley's rewrite of the prospectus in July 1985 did not deviate much from his original idea.

Stolley's initial proposal suggested Time Inc. print an issue to try out on the newsstand to gauge demand for a picture magazine. Beginning in 1984, the Magazine Development Group conducted focus groups and test runs of Picture Week. November 17, 1986 was the final test issue.  Picture Week was not published beyond testing due to concerns about the advertising market and it competing with  People.

Scope and Contents

Picture Week Files include carbon files of article research, drafts, and layouts for the dummy issues along with copies of the dummies and test run issues.

Arrangement

Organized into two subseries:

Subseries II.A.4.a. Carbon Files

Subseries II.A.4.b. Dummies and Test Run Issues

Subseries II.A.4.a.. Carbon Files, 1984-1985. 6.5 Linear feet in 7 record cartons

Scope and Contents

Carbon Files includes the editorial production files created while designing and writing the Picture Week dummy issues. Time Inc. publications created a carbon file for every article comprising all the collected research.

These carbon files include drafts of articles, page layouts, and cables from reporters that look intended for other Time Inc. magazines. Records are mainly from the Picture Week chief of reporters Marta Dorion, but other records come from deputy chief of reporters Joan Feeney, assistant managing editor Richard Burgheim, senior editor Steve Robinson, reporter/researchers Cinda Siler and Susan Yanella, and writers Louise Lague and David Hiltbrand.

Some files have close or publication dates from before the first known dummy printed on May 13, 1985, and the work may have been held for later use. Reporting records for the final issue are in Marshall Loeb's files.

Arrangement

Files are organized chronologically by issue close date or publication date, whichever date is available, then alphabetically by folder title which is either the article title or subject.

Container 1 Container 2   Title Date
Offsite-Box: 3754 Folder : 1-7 General
1984
Offsite-Box: 3754 Folder : 8 Lague, Louise
1984
Offsite-Box: 3754 Folder : 9 Sikh Text
1984?
Offsite-Box: 3754 Folder : 10-23 Dummy
1985 April 16
Offsite-Box: 3754 Folder : 24 Dummy
1985 April 22
Offsite-Box: 3755 Folder : 1-26 Dummy
1985 April 23
Offsite-Box: 3755 Folder : 27 Dummy
1985 April 29
Offsite-Box: 3755 Folder : 28-34 Dummy
1985 April 30
Offsite-Box: 3755 Folder : 35-43 Dummy
1985 May 6
Offsite-Box: 3756 Folder : 1-22 Dummy
1985 May 13
Offsite-Box: 3757 Folder : 1-3 Dummy
1985 May 13
Offsite-Box: 3757 Folder : 4 Dummy
1985 June 4
Offsite-Box: 3757 Folder : 5 Dummy
1985 June 17
Offsite-Box: 3757 Folder : 6-10 Dummy
1985 July 6
Offsite-Box: 3757 Folder : 11-32 Dummy
1985 July 30
Offsite-Box: 3757 Folder : 33-36 Dummy

Scope and Contents

Includes a copy of issue 1 of The Official Band Aid Magazine.

1985 August 5
Offsite-Box: 3758 Folder : 1-21 Dummy
1985 August 5
Offsite-Box: 3758 Folder : 22-30 Dummy
1985 August 6
Offsite-Box: 3759 Folder : 1-11 Dummy
1985 August 6
Offsite-Box: 3759 Folder : 12-16 Dummy
1985 August 12
Offsite-Box: 3759 Folder : 17-20 Dummy
1985 August 19
Offsite-Box: 3760 Folder : 1-12 Dummy
1985 August 19

Subseries II.A.4.b. Dummies and Test Run Issues, 1984-1986, 2003. 1.25 Linear feet in 2 record cartons

Scope and Contents

Dummies and Test Run Issues contain four different paste ups created prior to full production of the dummies, dummies from four dates of publication, and issues from two separate test runs. The dummies and test run issues show several cover design variations and logos with a major logo revision from the first test run to the second along with a price drop. Dummy dated June 17, 1985 has four different cover designs. Additional cover and logo designs are in the Art Department Graphic Development Files.

Arrangement

Arranged chronologically by creation date with notes from the Time Inc. Archives regarding the materials at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3760 Folder : 13 Time Inc. Archives Notes
2003
Offsite-Box: 3760 Folder : 14 Pre-dummy Paste Up
1984
Offsite-Box: 3760 Folder : 15 Pre-dummy Paste Up
1984 May 21
Offsite-Box: 3760 Folder : 16 Pre-dummy Paste Up
1984 November 19
Offsite-Box: 3761 Folder : 1 Pre-dummy Paste Up
1984 November 19
Offsite-Box: 3761 Folder : 2 Dummies
1985 May 13
Offsite-Box: 3761 Folder : 3-4 Dummies
1985 June 17
Offsite-Box: 3761 Folder : 5 Dummies
1985 August 12-19
Offsite-Box: 3761 Folder : 6 First Test Run Issues
1985 September 30
Offsite-Box: 3761 Folder : 7 First Test Run Issues
1985 October 7-14
Offsite-Box: 3761 Folder : 8 First Test Run Issues
1985 21-28
Offsite-Box: 3761 Folder : 9 First Test Run Issues
1985 November 4-25
Offsite-Box: 3761 Folder : 10 First Test Run Issues
1985 December 2-23
Offsite-Box: 3761 Folder : 11 First Test Run Issues
1985 December 30-1986 February 3
Offsite-Box: 3761 Folder : 12 Second Test Run Issues
1986 July 28-September 8
Offsite-Box: 3761 Folder : 13 Second Test Run Issues
1986 September 15-29
Offsite-Box: 3761 Folder : 14 Second Test Run Issues
1986 November 6-November 17

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