See all finding aids in this repository

Table of Contents

Print / View Finding Aid as Single Page

New-York Historical Society logo

Guide to the Time Inc. Magazine Development Group Records
1967-1987, 2003
 MS 3009-RG 40

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on September 09, 2020
Description is in English using Describing Archives: A Content Standard

Container List

Series I.B.4.a. 1973 to 1978 Business and Publishing: General Manager Winston Cox Files, 1971-1975. 3,25 Linear feet in 4 record cartons

Biographical / Historical

Winston "Tony" Cox was the Life Business Manager when it closed in 1972. He was an original member of the new Magazine Development Group as the General Manager (GM). By 1976 Deane Raley took over as GM, and Cox moved on to corporate administration at the Home Box Office (HBO).

Scope and Contents

Winston Cox's files document the business decisions of the early Magazine Development Group, particularly its work finding advertisers, studies on circulation, and budget forecasting. His files also contain the majority of work done on the Future of Magazines study and presentation.

Arrangement

Organized into three subsubseries:

Subsubseries I.B.3.a. Administrative Files

Subsubseries I.B.3.b. Future of Magazines Study

Subsubseries I.B.3.c. Magazines

Subseries I.B.4.a.i. Administrative Files, 1972-1974. 0.75 Linear feet in 1 record carton

Scope and Contents

Winston Cox's administrative files include general records from the business side of the Magazine Development Group.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3722 Folder : 5a Accounting
1974
Offsite-Box: 3722 Folder : 5b Bicentennial / America Proposal
1973-1974
Offsite-Box: 3722 Folder : 6 Budget: General
1974
Offsite-Box: 3722 Folder : 7 Budget: Divisional
1973
Offsite-Box: 3722 Folder : 8-9 C. F. Boone (Publisher)
1973?
Offsite-Box: 3722 Folder : 10 Creative Services Agreement
1974
Offsite-Box: 3722 Folder : 11-12 Direct Mail
1974-1975
Offsite-Box: 3722 Folder : 13 Ideas: Children's Magazine
1972-1973
Offsite-Box: 3722 Folder : 14 Marketing
1974
Offsite-Box: 3722 Folder : 15 Pre-Spending
1973
Offsite-Box: 3722 Folder : 16 Public Relations Budget
1974
Offsite-Box: 3722 Folder : 17 Raise Review
1974
Offsite-Box: 3722 Folder : 18-19 Reconciliations
1973-1974
Offsite-Box: 3722 Folder : 20 Reestimates
1973-1974
Offsite-Box: 3722 Folder : 21 Special Rate Memorandum
1974
Offsite-Box: 3722 Folder : 22 Staff Expenses
1973
Offsite-Box: 3722 Folder : 23 Strategic Planning: 18-Month Forecast
1974
Offsite-Box: 3722 Folder : 24 Strategic Planning: One-Year Forecast
1974
Offsite-Box: 3722 Folder : 25 Strategic Planning: Three-Year Plan
1973

Subseries I.B.4.a.ii. Future of Magazines Study, 1971-1975. 1.2 Linear feet in 2 record cartons

Historical Note

According to a memorandum from Cox to Murray Gart in July 1975, Time Inc. requested that the operating groups for Books and Magazines prepare a study on the future of their area for the Board of Directors. The Magazines group tasked the Magazine Development Group with the study on the future of magazines for presentation to the Board in August 1975.

Scope and Contents

Winston Cox's files on the study of the future of magazines identify trends that occurred in the magazine business in the years prior to the study and attempt to identify trends that will affect magazines in the future in order, and compare general magazine trends to Time Inc. magazine trends. Records include reports on the performance of "quality" magazines, interests and actions of advertisers particularly focusing on tobacco, alcohol and automotive, reports and studies on consumers collected from other companies and professional organizations, charts of trends in revenue and costs, and materials used in the presentation to the Board of Directors.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3723 Folder : 1-4 General
1974-1975
Offsite-Box: 3723 Folder : 5 Advertiser Costs
circa 1974
Offsite-Box: 3723 Folder : 6 Advertiser Demand
1971-1975
Offsite-Box: 3723 Folder : 7-8 Breseman Charts
1975?
Offsite-Box: 3723 Folder : 9 Conclusions
1975
Offsite-Box: 3723 Folder : 10-12 Economy and Consumers
1972-1975
Offsite-Box: 3723 Folder : 13-14 Magazine Study
1975
Offsite-Box: 3723 Folder : 15 Outline
1975
Offsite-Box: 3723 Folder : 16 Physical Costs
1973-1975
Offsite-Box: 3723 Folder : 17-19 Presentation: Originals
1975?
Offsite-Box: 3723 Folder : 20 Reader Costs
1974
Offsite-Box: 3723 Folder : 21 Reader Demand
1974-1975
Offsite-Box: 3723 Folder : 22 Report
1975?
Offsite-Box: 3724 Folder : 1-2 Report
1975?
Offsite-Box: 3724 Folder : 3-4 Time Inc. Magazines
1975
Offsite-Box: 3724 Folder : 5 To Do
1975

Subseries I.B.4.a.iii. Magazines, 1971-1975

Scope and Contents

Winston Cox's files on magazines under development document the business side's preparation for the launch of People and work during its first year of publication. The records focus on advertising and circulation. These files also include possible prototypes or test issues for  View, and circulation reports on  Well and  Money that originated with George Wiedemann, part of Corporate Circulation.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3724 Folder : 6 People: Advertising
1973-1974
Offsite-Box: 3724 Folder : 7 People: Advertising: Ad Bonus Plan
1973-1974
Offsite-Box: 3724 Folder : 8 People: Advertising: Circulation Trade Adversiting
1973
Offsite-Box: 3724 Folder : 9 People: Advertising: Cover Positions
1974
Offsite-Box: 3724 Folder : 10 People: Advertising: Edt Mockups by Issue
1974
Offsite-Box: 3724 Folder : 11 People: Advertising: House Ads
1974
Offsite-Box: 3724 Folder : 12-13 People: Advertising: Insert Cards
1974
Offsite-Box: 3724 Folder : 14 People: Advertising: Introductory Discount
1974?
Offsite-Box: 3724 Folder : 15 People: Advertising: Monthly Advertising Report
1974
Offsite-Box: 3724 Folder : 16 People: Advertising: New Business
1974
Offsite-Box: 3724 Folder : 17 People: Advertising: Paid Avertising for PIB Reports
1974
Offsite-Box: 3724 Folder : 18 People: Advertising: Policy
1974
Offsite-Box: 3724 Folder : 19 People: Advertising: Promotion
1974
Offsite-Box: 3724 Folder : 20 People: Advertising: Public Services in People or Money
1973
Offsite-Box: 3724 Folder : 21 People: Advertising: Rates
1974
Offsite-Box: 3724 Folder : 22 People: Advertising: Rebates
1972-1975
Offsite-Box: 3724 Folder : 23 People: Advertising: Records
1973-1974
Offsite-Box: 3724 Folder : 24 People: Advertising: Report By Issue
1974
Offsite-Box: 3724 Folder : 25 People: Advertising: Reporting and Billing Systems
1973
Offsite-Box: 3724 Folder : 26 People: Advertising: Research
1974
Offsite-Box: 3724 Folder : 27 People: Advertising: Swaps
1974
Offsite-Box: 3724 Folder : 28 People: Advertising: Trade Promotion
1974
Offsite-Box: 3724 Folder : 29 People: Canada
1973-1974
Offsite-Box: 3724 Folder : 30 People: Circulation
1973-1974
Offsite-Box: 3724 Folder : 31 People: Circulation: Controlled Circulation
1974
Offsite-Box: 3724 Folder : 32 People: Circulation: Crash Month
1974
Offsite-Box: 3724 Folder : 33 People: Circulation: Planning
1974
Offsite-Box: 3724 Folder : 34 People: Circulation: Planning: Consumer Promotion
1974
Offsite-Box: 3724 Folder : 35 People: Circulation: Planning: Field Force
1974
Offsite-Box: 3724 Folder : 36 People: Circulation: Planning: Price Testing
1974
Offsite-Box: 3724 Folder : 37 People: Circulation: Planning: Racking
1974
Offsite-Box: 3724 Folder : 38 People: Circulation: Planning: Ranking Meeting
1974 June 11
Offsite-Box: 3724 Folder : 39 People: Circulation: Planning: Reallocations
1974
Offsite-Box: 3724 Folder : 40 People: Circulation: Planning: Trade Promotion
1974
Offsite-Box: 3724 Folder : 41 People: Circulation: Promotion
1974
Offsite-Box: 3724 Folder : 42 People: Corporate Circulation Monthly Report
1974
Offsite-Box: 3724 Folder : 43 People: Editorial
1974
Offsite-Box: 3724 Folder : 44 People: Edit Mockups by Issue
1974
Offsite-Box: 3724 Folder : 45 People: Edit Research
1974
Offsite-Box: 3725 Folder : 1 People: Letter Totals
1974
Offsite-Box: 3725 Folder : 2 People: Meeting
1974 May 22
Offsite-Box: 3725 Folder : 3 People: Monthly Report
1974 November
Offsite-Box: 3725 Folder : 4 People: Newsstand Circulation
1974
Offsite-Box: 3725 Folder : 5 People: Passalong Readership
1974
Offsite-Box: 3725 Folder : 6 People: Promotion
1974
Offsite-Box: 3725 Folder : 7 People: Production
1973-1974
Offsite-Box: 3725 Folder : 8 People: Production: Edit Closings
1974
Offsite-Box: 3725 Folder : 9 People: Production: John Gallagher to Discuss
1974-1975
Offsite-Box: 3725 Folder : 10 People: Publicity Personnel
1974
Offsite-Box: 3725 Folder : 11 People: Research
1974
Offsite-Box: 3725 Folder : 12 People: Research: Trendex: Awareness [empty]
circa 1974
Offsite-Box: 3725 Folder : 13 People: Research: Levis Organization: The Marketing of Magazines in Supermarkets
1974
Offsite-Box: 3725 Folder : 14 People: Research: Simmons Audience Data
1974
Offsite-Box: 3725 Folder : 15 People: Sales Estimates
1974
Offsite-Box: 3725 Folder : 16 People: Weekly Reports and Other Updates
1973-1974
Offsite-Box: 3725 Folder : 17 View: Prototypes?
1973
Offsite-Box: 3725 Folder : 18 Well and  Money (George Wiedemann materials)
1971-1972

Return to Top »