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Guide to the Time Inc. Magazine Development Group Records
1967-1987, 2003
 MS 3009-RG 40

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on October 09, 2020
Description is in English using Describing Archives: A Content Standard

Container List

Series I.B.5. 1973 to 1978 Business and Publishing: Business Manager Paul Hale Files, 1969-1978. 6.3 Linear feet in 8 record cartons

Biographical Note

Paul Hale was the Money Business Manager from 1972 to 1973, and the Magazine Development Group (MDG) Business Manager from 1974 to 1977. When the MDG closed in 1978, he became the  People Business Manager.

Scope and Contents

Paul Hale's files document the business and publishing decisions made by the Magazines Development Group, particularly reader letters during the first year of People, and the business decisions, strategic planning and weekly reporting specific to  People and  Money, and  Life Special Reports.

Arrangement

Organized into seven subseries:

Subseries I.B.5.a. General Administrative Files

Subseries I.B.5.b. Magazine Development Administrative Files

Subseries I.B.5.c. Letters Department

Subseries I.B.4.d. Life Special Reports

Subseries I.B.5.e. Money

Subseries I.B.5.f. People

Subseries I.B.5.g. Women's Magazine

Series were determined by the archivist.

Subseries I.B.5.a. General Administrative Files, 1969-1978. 1 Linear feet in 2 record cartons

Scope and Contents

General Administrative Files contains records regarding activities and duties not specifically related to the Magazine Development Group (MDG) including Hale's expense reports that predate the MDG and memoranda sent out by Time Inc. corporate to all staff at Time Inc.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3729 Folder : 4 Accounts Payable Procedures
1974
Offsite-Box: 3729 Folder : 5-6 Annual Reports
1974-1976
Offsite-Box: 3729 Folder : 7 Automotive Strike Policy
1976
Offsite-Box: 3729 Folder : 8-9 Daily Telephone Messages
1975
Offsite-Box: 3729 Folder : 10-11 Expense Reports
1969-1974
Offsite-Box: 3729 Folder : 12 Folio: Conference: Legal and Business Problems of the Magazine Publishing Industry
1977
Offsite-Box: 3729 Folder : 13 Folio: New Magazine Report
1975
Offsite-Box: 3729 Folder : 14-15 Folio: Seminars and Workshops
1974-1977
Offsite-Box: 3729 Folder : 16-18 The Gallagher Report
1975-1976
Offsite-Box: 3729 Folder : 19-21 Media Curriculum Seminar: Time Inc. Media Update Session
1977-1978
Offsite-Box: 3730 Folder : 1 Media Curriculum Seminar: Time Inc. Media Update Session
1977-1978
Offsite-Box: 3730 Folder : 2-3 Memoranda to the Staff
1972-1975
Offsite-Box: 3730 Folder : 4-5 Vacations
1973-1975

Subseries I.B.5.b. Magazine Development Administrative Files, 1972-1978. 2 Linear feet in 4 record cartons

Scope and Contents

Magazine Development Administrative Files document administrative activities and decisions of the Magazine Development Group (MDG) including registering the copyright for the magazines handled by the MDG; questions about translated articles from Money in the Japanese  President magazine; creation of the Letters Department within the MDG; strategic planning for the MDG; and weekly reports on the activities of the MDG sent to Group Vice President in charge of Magazine Publication Arthur Keylor and later to MDG Director Garry Valk.

Restricted material include agreements or contracts with Time Inc. as a party.

Arrangement

Organized alphabetically with general materials at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3730 Folder : 6-11 General
1972-1977
Offsite-Box: 3730 Folder : 12 Accounting
1973
Offsite-Box: 3730 Folder : 13-14 Acquisition Possibilities
1974-1975
Offsite-Box: 3730 Folder : 15 Advertising?: Billing
1972-1973
Offsite-Box: 3730 Folder : 16 Annual Report
1975-1976
Offsite-Box: 3730 Folder : 17-18 Budget
1976-1977
Offsite-Box: 3730 Folder : 19 Closings
1972
Offsite-Box: 3730 Folder : 20 Complimentary / Promotion List
1973-1974
Offsite-Box: 3731 Folder : 1 Copyright Claim Registration: Money
1972-1975
Offsite-Box: 3731 Folder : 2 Copyright Claim Registration: People
1974-1975
Offsite-Box: 3731 Folder : 3 Development Meeting
1976 October 28
Offsite-Box: 3731 Folder : 4 Fawcett Publications, Inc.
1976
Offsite-Box: 3731 Folder : 5 Feature Magazine Proposal from Austin Furst
1977-1978
Offsite-Box: 3731 Folder : 6-7 The Future of Magazines Study
1975
Offsite-Box: 3731 Folder : 8 Housing
1977
Offsite-Box: 3731 Folder : 9-10 Letters Department Organization
1973-1974
Offsite-Box: 3731 Folder : 11 Life Monthlies
1974
Offsite-Box: 3731 Folder : 12 Life Monthly (New)
1977-1978
Offsite-Box: 3731 Folder : 13 New Ideas: Man's Day
1975-1976
Offsite-Box: 3731 Folder : 14 News Service Fee
1973-1975
Offsite-Box: 3731 Folder : 15 Organization (MDG)
1973-1976
Offsite-Box: 3731 Folder : 16-17 President / Diamond-Time
1973-1974
Offsite-Box: R68 President / Diamond-Time [RESTRICTED]
1973-1974
Offsite-Box: 3731 Folder : 18 Service Allocation Study
1977
Offsite-Box: 3731 Folder : 19 Spin-Offs
1977-1978
Offsite-Box: 3731 Folder : 20 Staff Headcount
1975-1977
Offsite-Box: 3731 Folder : 21-22 Strategic Planning: Special Budget Studies
1971-1973
Offsite-Box: 3731 Folder : 23 Strategic Planning: Forecast
1974-1975
Offsite-Box: 3731 Folder : 24-26 Strategic Planning: 1975 Two-Year Plan
1972-1975
Offsite-Box: 3731 Folder : 27 Strategic Planning: Five-Year Plan
1976
Offsite-Box: 3731 Folder : 28 Strategic Planning: 1976 Two-Year Plan Revised
1976
Offsite-Box: 3732 Folder : 1-2 Strategic Planning: 1976 Two-Year Plan
1976
Offsite-Box: 3732 Folder : 3 Strategic Planning: General
1977-1978
Offsite-Box: 3732 Folder : 4-5 Ventures: Outside Possibilities
1972-1976
Offsite-Box: 3732 Folder : 6-8 Weekly Reports
1976-1978

Subseries I.B.5.c. Letters Department, 1974. 0.2 Linear feet in 3 folders

Scope and Contents

Letters Department includes letters sent in by readers of People magazine during its first year of publication requesting prints of photographs, questions about celebrity trivia, and containing letters to forward on to people featured in the articles. Time Inc. declined to forward any letters.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3732 Folder : 9-10 General
1974
Offsite-Box: 3732 Folder : 11 Special Replies
1974

Subseries I.B.4.d. Life Special Reports, 1973-1977. 1 Linear feet in 3 record cartons

Historical Note

Life Special Reports were published twice a year by former  Life staff within the Magazine Development Group after the closure of the weekly  Life and are a continuation of the  Life special issues.

Scope and Contents

Life Special Reports contains records on the business decisions and publication of these biannually published issues. Records discuss cover testing, pricing, production, distribution, advertising sales, publicity packets of news collected by Corporate Public Affairs including television and radio appearance transcripts; and itemizations of spending.

Restricted material includes staff payments with personally identifying information.

Arrangement

Organized chronologically by issue published with general files at the end.

Container 1 Container 2   Title Date
Offsite-Box: 3732 Folder : 12 1973: The Spirit of Israel
1973-1974
Offsite-Box: 3732 Folder : 13 1974: The Year in Pictures 1973
1973
Offsite-Box: 3732 Folder : 14 1974: General
1974
Offsite-Box: 3732 Folder : 15 1974: Operating Statements
1974
Offsite-Box: 3732 Folder : 16 1974: One Day in the Life of America
1974
Offsite-Box: 3732 Folder : 17 1975: Year in Pictures (1974)
1974
Offsite-Box: 3732 Folder : 18 1975: General
1975
Offsite-Box: 3733 Folder : 1-6 1975: Bicentennial Issue: The 100 Events That Shaped America
1975-1976
Offsite-Box: R68 1975: Bicentennial Issue: The 100 Events That Shaped America [RESTRICTED]
1975
Offsite-Box: 3733 Folder : 7-8 1976: Year in Pictures (1975)
1975
Offsite-Box: 3733 Folder : 9-12 1976: Remarkable American Women
1976
Offsite-Box: 3733 Folder : 13 General: Miscellaneous
1977
Offsite-Box: 3733 Folder : 14 General: Joseph W. Foraker Learning Programs
1976
Offsite-Box: 3733 Folder : 15 General: Single Copy Orders
1976-1977
Offsite-Box: 3733 Folder : 16 General: 200 Great Photos
1976

Subseries I.B.5.e. Money, 1971-1976. 0.3 Linear feet in 2 record cartons

Scope and Contents

Includes Paul Hale's files on Money from when he was  Money Business Manager and the Magazine Development Group Business Manager.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3733 Folder : 17 Budget
1972
Offsite-Box: 3733 Folder : 18 Other Magazines
1971-1972
Offsite-Box: 3733 Folder : 19 Production
1972
Offsite-Box: 3733 Folder : 20 Requests for Reprints and Issues
1972-1973
Offsite-Box: 3733 Folder : 21-22 Reprints and Permissions
1972
Offsite-Box: 3734 Folder : 1-2 Strategic Planning: Two-Year Plan
1976
Offsite-Box: 3734 Folder : 3 Weekly Reports
1973-1974

Subseries I.B.5.f. People, 1974-1977. 0.5 Linear feet in 1 record carton

Scope and Contents

Includes Paul Hale's files on People, primarily focused on strategic planning.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3734 Folder : 4 Advertising
1977
Offsite-Box: 3734 Folder : 5 Strategic Planning: Forecast
1974-1975
Offsite-Box: 3734 Folder : 6 Strategic Planning: Preliminary Two-Year Plan
1974?
Offsite-Box: 3734 Folder : 7-9 Strategic Planning: Two-Year Plan
1974-1976
Offsite-Box: 3734 Folder : 10 Strategic Planning: Two-Year Plan: Allocations
1976
Offsite-Box: 3734 Folder : 11-12 Weekly Reports
1974-1975

Subseries I.B.5.g. Women's Magazine, 1976-1977. 1 Linear feet in 3 record cartons

Scope and Contents

Hale, along with Stephen LaRue and Mary Davis, has the majority of records on the women's magazine including his copies of memoranda to and from editorial. Woman is how his records usually refer to the women's magazine since this is the title the MDG ultimately wanted to use. Later materials use this as a working title. Earlier records call it the woman's magazine, the women's magazine, Project "X" or "W".

The business side worked extensively on the women's magazine beginning in mid-1976 on determining the ideal dummy size, trademark research, costs, and possible revenues. The file on background contains a copy of the 1975 prospectus written by Otto Fuerbringer who initially led editorial with assistance from Patricia Ryan. The file on editorial discusses focus group results. Research and Studies contain additional focus group results along with Ryan's and Kelso Sutton's thoughts on the idea of a women's magazine. Final Work files at the end contain more comments on the dummies from staff and focus group. In early 1978 when the MDG closed, work on the women's magazine was still underway.

Restricted material includes agreements or contracts with Time Inc. as a party.

Arrangement

Organized alphabetically with "Final Work" files at the end.

Container 1 Container 2   Title Date
Offsite-Box: 3734 Folder : 13 Administration and Profits and Losses
1976
Offsite-Box: 3734 Folder : 14 Advertising
1976
Offsite-Box: 3734 Folder : 15 Background
1975-1976
Offsite-Box: 3734 Folder : 16 Circulation
1976
Offsite-Box: 3734 Folder : 17 Dummy Budget
1976
Offsite-Box: 3734 Folder : 18 Editorial
1976
Offsite-Box: 3734 Folder : 19 Production
1976
Offsite-Box: 3734 Folder : 20-21 Research and Studies
1976
Offsite-Box: 3735 Folder : 1 Research and Studies
1976
Offsite-Box: 3735 Folder : 2-3 Sterling Forest Meeting
1976
Offsite-Box: 3735 Folder : 4-10 Final Work
1977
Offsite-Box: R68 Final Work [RESTRICTED]
1977

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