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Guide to the Time Inc. Magazine Development Group Records
1967-1987, 2003
 MS 3009-RG 40

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on October 09, 2020
Description is in English using Describing Archives: A Content Standard

Container List

Series I.B.3. 1973 to 1978 Business and Publishing: Associate Director Stephen LaRue Files, 1976-1978. 4 Linear feet in 4 record cartons

Biographical Note

Stephen LaRue joined the Magazine Development Group in mid-1976 after leaving his position as President of Time Canada. After the closure of the MDG, he was assigned as Assistant Publisher of  Time.

Scope and Contents

Stephen LaRue's files document the publishing decisions of the first Magazine Development Group regarding new ideas submitted and the women's magazine.

Arrangement

Organized into two subseries:

Subseries I.B.3.a. New Ideas

Subseries I.B.3.b. Women's Magazine

Subseries are based on the original groupings of files.

Subseries I.B.3.a. New Ideas, 1976-1978. 0.75 Linear feet in 1 record carton

Scope and Contents

New Ideas contains correspondence and memoranda regarding proposals for new magazine ideas from people and companies outside of Time Inc. A note in the "Prime Time" folder indicates most of the material was forwarded to Garry Valk and Deane Raley. The remaining materials discuss a television oriented publication to be "an upscale competitor to TV Guide." Perhaps this idea was a precursor to  TV-Cable Week.

Arrangement

Organized alphabetically by the name of the correspondent or proposed magazine based on the original folder title.

Container 1 Container 2   Title Date
Offsite-Box: 3739 Folder : 1-4 General
1977-1978
Offsite-Box: 3739 Folder : 5 Allan Grant Productions
1977
Offsite-Box: 3739 Folder : 6 "The American Road" / Roger Vaughan
1976-1977
Offsite-Box: 3739 Folder : 7 Brown, Bob / Allen, Frank
1977
Offsite-Box: 3739 Folder : 8 "Enjoy" / The Catalyst Corporation
1977
Offsite-Box: 3739 Folder : 9 Finch, Rufus C., Jr. / Metaphysical magazine
1977
Offsite-Box: 3739 Folder : 10 Kucharsky, David / Religion magazine
1977
Offsite-Box: 3739 Folder : 11 "Movie Guide Magazine" / Crossover Communications
1977
Offsite-Box: 3739 Folder : 12 "New York World Times" / S. Stillman
1977
Offsite-Box: 3739 Folder : 13 Pillow Talk
1977
Offsite-Box: 3739 Folder : 14 Popcorn, Inc.
1977
Offsite-Box: 3739 Folder : 15 "Prime Time"
1977

Subseries I.B.3.b. Women's Magazine, 1976-1978. 3.25 Linear feet in 4 record cartons

Scope and Contents

LaRue, along with Paul Hale and Mary Davis, has the majority of records on the women's magazine including extensive files on the creation and testing of the two dummy issues and a collection of other magazines intended for women as research. A September 1976 memorandum from Philip Kunhardt to LaRue states that the magazine must be "put together by women." According to materials in Philip Kunhardt's files, a dummy was created in mid-1977 and circulated to select women at Time Inc. for comment.

While Woman is the working title the Magazine Development Group wanted to use, records also refer to the project as the woman's magazine, the women's magazine, Project "X" or "W". The business side did a lot of work starting mid-1976 in order to begin creating dummies, trademark research, costs, and possible revenues. The "General" file includes a prospectus on "Magazine X" and the "Printed Dummy" files list stores used for market testing.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3739 Folder : 16-18 General
1976-1977
Offsite-Box: 3739 Folder : 19-21 Ads for Women's Magazines
1977
Offsite-Box: 3740 Folder : 1 Advertising: Space Commitments
1977
Offsite-Box: 3740 Folder : 2-3 Concepts
1977
Offsite-Box: 3740 Folder : 4-6 Cost Analyses
1977
Offsite-Box: 3740 Folder : 7-9 Market Research
1977
Offsite-Box: 3740 Folder : 10-12 Market Testing
1977-1978
Offsite-Box: 3740 Folder : 13-14 Personnel
1977
Offsite-Box: 3740 Folder : 15-16 Other Magazines: Positioning
1976
Offsite-Box: 3740 Folder : 17-18 Printed Dummy #1: Ads
1977
Offsite-Box: 3741 Folder : 1-2 Printed Dummy #1: Distribution
1977
Offsite-Box: 3741 Folder : 3-6 Printed Dummy #1: Market Research
1977
Offsite-Box: 3741 Folder : 7 Printed Dummy #1: Opinions
1977
Offsite-Box: 3741 Folder : 8 Printed Dummy #1: Production Costs
1976-1977
Offsite-Box: 3741 Folder : 9 Printed Dummy #2: Advertisers
1977
Offsite-Box: 3741 Folder : 10-11 Printed Dummy #2: Distribution
1977
Offsite-Box: 3741 Folder : 12-13 Printed Dummy #2: Market Research
1977
Offsite-Box: 3741 Folder : 14-15 Printed Dummy #2: Opinions
1977
Offsite-Box: 3741 Folder : 16 Printed Dummy #2: Profits and Losses
1977
Offsite-Box: 3742 Folder : 1 Printed Dummy #2: Production Costs and Schedules
1977
Offsite-Box: 3742 Folder : 2 Printed Dummy #2: Test Plan
1977
Offsite-Box: 3742 Folder : 3-4 Promotion and Publicity
1977
Offsite-Box: 3742 Folder : 5 Prototype: Qualitative Study
1977
Offsite-Box: 3742 Folder : 6 Small-sized Dummy Description
1977
Offsite-Box: 3742 Folder : 7 Staff Opinions
1977
Offsite-Box: 3742 Folder : 8 Sterling Forest Meeting
1976
Offsite-Box: 3742 Folder : 9-12 Subscriptions to Outside Magazines
1977
Offsite-Box: 3742 Folder : 13-15 Trademark / Legal
1977-1978
Offsite-Box: 3742 Folder : 16 Zalduondo, Lucille de
1976

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