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Guide to the Time Inc. Magazine Development Group Records
1967-1987, 2003
 MS 3009-RG 40

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on October 09, 2020
Description is in English using Describing Archives: A Content Standard

Container List

Series I.B.4.b. 1973 to 1978 Business and Publishing: General Managers Winston Cox and Deane Raley Files, 1970-1977. 3.25 Linear feet in 5 record cartons

Biographical Note

Winston "Tony" Cox was an original member of the new Magazine Development Group holding the role of General Manager from 1973 to 1976. At that time, Deane Raley took over as GM. Prior to 1976, Raley was a production manager in the Time Inc. Production Department as well as an assistant to Group Vice President in charge of Magazine Publishing Art Keylor.

Scope and Contents

This subseries contains Winston Cox's and Deane Raley's files that were found mixed together, maybe due to the transition of the role of General Manager from Cox to Raley. The files have not been separated.

Records document the business and publishing decisions made by the Magazines Development Group.

Restricted material includes staff performance reviews and agreements or contracts with Time Inc. as a party.

Arrangement

Organized into four subseries:

Subseries I.B.3.a. Administrative Files

Subseries I.B.3.b. Money

Subseries I.B.3.c. New Magazine Ideas

Subseries I.B.3.d. People

Subseries I.B.4.b.i. Administrative Files, 1973-1977. 0.75 Linear feet in 3 record cartons

Scope and Contents

Administrative Files document business and publishing administrative activities and decisions of the Magazine Development Group.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3725 Folder : 19 Act Media
1977
Offsite-Box: 3725 Folder : 20 Annual Reports from Other Companies
1977
Offsite-Box: 3725 Folder : 21 Budgets
1973-1975
Offsite-Box: 3725 Folder : 22 Expenses of Attending Foreign Conventions
1977
Offsite-Box: 3725 Folder : 23 General Electric / Time Inc.
1977
Offsite-Box: 3725 Folder : 24 How and Why People Buy Magazines
1976
Offsite-Box: 3725 Folder : 25 Ideas on Launching a New Magazine
1973
Offsite-Box: 3725 Folder : 26 Magazine Publishers Financial Reports
1976
Offsite-Box: 3725 Folder : 27 Magazine Readership Study
1975
Offsite-Box: 3725 Folder : 28 Magazine Single-Copy Sales
1973-1974
Offsite-Box: 3725 Folder : 29 Magazine Startups
1977
Offsite-Box: 3725 Folder : 30 Media Network, Inc.
1976
Offsite-Box: 3725 Folder : 31-32 Mergers
1976-1977
Offsite-Box: 3725 Folder : 33 New York Subways Ads
1976
Offsite-Box: 3725 Folder : 34 Non Paid Filler Ads
1974
Offsite-Box: 3725 Folder : 35 Overhead Costs to Magazines
1977
Offsite-Box: 3725 Folder : 36 Personnel
1974-1977
Offsite-Box: R68 Personnel [RESTRICTED]
1974-1977
Offsite-Box: 3726 Folder : 1 Reader's Digest Merchandising Allowance
1975
Offsite-Box: 3726 Folder : 2 Research: List of Mail Research Projects
1976
Offsite-Box: 3726 Folder : 3 Salaries / Bonuses
1974-1977
Offsite-Box: 3726 Folder : 4 Select Magazines Distribution
1974
Offsite-Box: 3726 Folder : 5 Stanford Court Hotel
1974
Offsite-Box: 3726 Folder : 6 Simmons
1977
Offsite-Box: 3726 Folder : 7 Strategic Planning: Forecast
1974
Offsite-Box: 3726 Folder : 8 Time Inc. Media Seminar
1977
Offsite-Box: 3726 Folder : 9 Videocomp: Airey, Norm
1977

Subseries I.B.4.b.ii. Money, 1973-1974. 0.2 Linear feet in 2 folders

Scope and Contents

Money includes financial planning records for the early years of the publication.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3726 Folder : 10 Budgets
1973-1974
Offsite-Box: 3726 Folder : 11 Strategic Planning
1973

Subseries I.B.4.b.iii. New Magazine Ideas, 1970-1976. 0.75 Linear feet in 1 record carton

Scope and Contents

New Magazine Ideas include charts listing ideas and the status of the idea, such as "no interest" or "under discussion"; and correspondence and proposals with suggestions for new magazines.

There is one folder of 1970 material from Stevens DeClerque, Assistant Publisher of Life.

Arrangement

Organized alphabetically with general files in chronological order at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3726 Folder : 12 General
1973
Offsite-Box: 3726 Folder : 13-16 General
1974
Offsite-Box: 3726 Folder : 17-18 General
1975
Offsite-Box: 3726 Folder : 19 General
1976
Offsite-Box: 3726 Folder : 20 Everyday
1974
Offsite-Box: 3726 Folder : 21 Hillsboro Associates
1976
Offsite-Box: 3726 Folder : 22 Lifetime Sports
1976
Offsite-Box: 3726 Folder : 23 Lime House
1976
Offsite-Box: 3726 Folder : 24 Mind and Body
circa 1975
Offsite-Box: 3726 Folder : 25 Outlook
1974-1975
Offsite-Box: 3726 Folder : 26 Saving and Spending
1976
Offsite-Box: 3726 Folder : 27 Sunlight
1976
Offsite-Box: 3726 Folder : 28 TV Plus
1970
Offsite-Box: 3726 Folder : 29 World Legal Letter
1976

Subseries I.B.4.b.iv. People, 1973-1977. 1.95 Linear feet in 4 record cartons

Scope and Contents

The files on People document business decisions for the first few years of publication, particularly advertising. Records include weekly reports from  People Publisher Dick Durrell to Group Vice President in charge of Magazine Publishing Art Keylor regarding activities in editorial, circulation, advertising, promotion and publicity.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3726 Folder : 30-31 Advertising
1975-1977
Offsite-Box: 3726 Folder : 32 Advertising: Consumer
1974
Offsite-Box: 3726 Folder : 33 Advertising: Gatefold Pricing
1974-1976
Offsite-Box: 3726 Folder : 34 Advertising: Marketing Organization
1975
Offsite-Box: 3727 Folder : 1 Advertising: Monthly Report
1975
Offsite-Box: 3727 Folder : 2 Advertising: Pricing
1975
Offsite-Box: 3727 Folder : 3 Advertising: Production Problems
1975-1976
Offsite-Box: 3727 Folder : 4 Advertising: Promotion
1975
Offsite-Box: 3727 Folder : 5 Advertising: Quality Issues
1977
Offsite-Box: 3727 Folder : 6-7 Advertising: Rates
1974-1975
Offsite-Box: 3727 Folder : 8-9 Advertising: Report by Issue
1975-1977
Offsite-Box: 3727 Folder : 10 Advertising: Research
1975
Offsite-Box: 3727 Folder : 11 Advertising: Sales Travel and Entertainment Report
1975
Offsite-Box: 3727 Folder : 12 Advertising: Swaps
1975
Offsite-Box: 3727 Folder : 13 Associated Press Contract
1976
Offsite-Box: 3727 Folder : 14 Awareness Study
1975
Offsite-Box: 3727 Folder : 15 Bonus Plan
1975
Offsite-Box: 3727 Folder : 16 Broadcast Swapping
1975
Offsite-Box: 3727 Folder : 17 Bulk Copies
1974
Offsite-Box: 3727 Folder : 18 Chain Distribution
1974
Offsite-Box: 3727 Folder : 19 Checkpoints
1975
Offsite-Box: 3727 Folder : 20-22 Circulation
1975-1977
Offsite-Box: 3727 Folder : 23 Circulation: ABC Reports
1974-1975
Offsite-Box: 3727 Folder : 24 Circulation: Monthly Report
1974-1976
Offsite-Box: 3727 Folder : 25 Circulation: Promotion
1974-1975
Offsite-Box: 3727 Folder : 26 Circulation: Trade Promotion
1974
Offsite-Box: 3727 Folder : 27 Cole Monger Waterhouse
1974-1975
Offsite-Box: R68 Cole Monger Waterhouse [RESTRICTED]
1974-1975
Offsite-Box: 3727 Folder : 28 Complimentary List
1974-1975
Offsite-Box: 3727 Folder : 29 Covers
1976
Offsite-Box: 3727 Folder : 30 Delivery
1974-1975
Offsite-Box: 3727 Folder : 31 Deliveries: Late
1977
Offsite-Box: 3727 Folder : 32 Distribution
1974
Offsite-Box: 3727 Folder : 33 Ditton, Peter
1975-1976
Offsite-Box: 3727 Folder : 34 Edit
1977
Offsite-Box: 3727 Folder : 35 Edit Closings
1973-1976
Offsite-Box: 3727 Folder : 36 Field Organization
1975
Offsite-Box: 3727 Folder : 37 Filler Space
1976
Offsite-Box: 3727 Folder : 38-39 Food Chains
1974
Offsite-Box: 3727 Folder : 40 Fulfillment
1973
Offsite-Box: 3727 Folder : 41 Grunwald, Henry
1974
Offsite-Box: 3727 Folder : 42-43 Legal
1976-1977
Offsite-Box: 3727 Folder : 44 Letters
1974-1976
Offsite-Box: 3727 Folder : 45 Newsletters
1976-1977
Offsite-Box: 3727 Folder : 46-47 Newsstand
1973-1975
Offsite-Box: 3727 Folder : 48-49 Permissions
1974-1975
Offsite-Box: 3727 Folder : 50-51 PIB Reports
1975-1976
Offsite-Box: 3728 Folder : 1 Pictures
1975
Offsite-Box: 3728 Folder : 2 Positioning
1975
Offsite-Box: 3728 Folder : 3 Postal Rates
1974-1975
Offsite-Box: 3728 Folder : 4 Poster Foldut
1975
Offsite-Box: 3728 Folder : 5-6 Price Testing
1973-1977
Offsite-Box: 3728 Folder : 7 Production
1975-1976
Offsite-Box: 3728 Folder : 8 Profitability
1975
Offsite-Box: 3728 Folder : 9-10 Promotion
1975-1977
Offsite-Box: 3728 Folder : 11 Promotion Expenses
1977
Offsite-Box: 3728 Folder : 12 Promotion: Mailings
1975-1976
Offsite-Box: 3728 Folder : 13 Promotion: Media
1975
Offsite-Box: 3728 Folder : 14-15 Public Place Distribution
1974-1975
Offsite-Box: 3728 Folder : 16 Rate Card
1973-1974
Offsite-Box: 3728 Folder : 17 Reprints
1975-1976
Offsite-Box: 3728 Folder : 18 Research
1977
Offsite-Box: 3728 Folder : 19 Retail Display Program
1973-1974
Offsite-Box: 3728 Folder : 20 Sales: Field Force
1974
Offsite-Box: 3728 Folder : 21 Sales: Meeting: Bermuda
1977
Offsite-Box: 3728 Folder : 22 Sales: Weekly Sales Report
1975
Offsite-Box: 3728 Folder : 23 Strategic Planning: 18-Month Forecast Review
1974
Offsite-Box: 3728 Folder : 24 Subscriber Delivery Report
1977
Offsite-Box: 3728 Folder : 25 Subscriptions
1974-1975
Offsite-Box: 3728 Folder : 26-27 Syndication
1974
Offsite-Box: 3728 Folder : 28-29 Television
1976-1977
Offsite-Box: 3728 Folder : 30 Test Markets
1974
Offsite-Box: 3728 Folder : 31 Time Distribution Services: Bonus Plan
1975
Offsite-Box: 3728 Folder : 32 Time Distribution Services: Meeting
1975 July 7
Offsite-Box: 3728 Folder : 33 Time Distribution Services: Memoranda
1976
Offsite-Box: 3728 Folder : 34 UPC Identification
1974-1976
Offsite-Box: 3728 Folder : 35 Us (magazine)
1976-1977
Offsite-Box: 3728 Folder : 36 Videocomp
1975
Offsite-Box: 3728 Folder : 37-41 Weekly Reports
1975-1977
Offsite-Box: 3728 Folder : 42 Wholesaler Allocations / Traffic and Distribution
1973
Offsite-Box: 3728 Folder : 43 Wholesaler Incentive Plan
1975
Offsite-Box: 3728 Folder : 44 Wholesaler Incentive Program
1975
Offsite-Box: 3728 Folder : 45 Year End Issue
1975

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