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Guide to the Time Inc. Magazine Development Group Records
1967-1987, 2003
 MS 3009-RG 40

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on October 09, 2020
Description is in English using Describing Archives: A Content Standard

Container List

Series II.A.1.b. 1981 to 1986 Editorial: Editor Marshall Loeb Files, 1981-1986. 5.8 Linear feet in 7 record cartons.

Biographical Note

Marshall Loeb was a writer and editor at Time Inc. from 1956 to 1994. After holding positions at Time, Loeb became managing editor at  Money in 1980. Starting in 1984, Loeb took over as the head of editorial for the Magazine Development Group while maintaining his managing editor role. A November 5, 1985 letter from Loeb to Fred Gruin in his Corporate Editorial files states Loeb is on a temporary assignment acting as assistant to Time Inc. editor-in-chief Henry Grunwald. Loeb's files show that he held these three positions simultaneously from around 1984 to 1986. In 1986 he became the managing editor of  Fortune where he remained until his retirement in 1994.

Citations:

Miscellaneous: Special Assistant to the Editor-in-Chief Marshall Loeb Files: Time Inc. Corporate Editorial Records, MS 3009-RG 6, New-York Historical Society.

Personnel and Organization: Department Head Lists. Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.

Scope and Contents

Marshall Loeb's files contain his work heading the editorial side of the department including office files and slides of magazines under development.

Arrangement Note

Organized into two subseries:

Subseries II.A.b.i. Office Files

Subseries II.A.b.ii. Slides

Subseries II.A.b.i. Office Files, 1981-1986. 2.5 Linear feet in 3 record cartons

Scope and Contents

Marshall Loeb's office files contain his work heading the editorial side of the department. His files contain some material passed down by his predecessor David Maness possibly for reference purposes. The file on background about the group includes general information that Loeb would need to take over the role including the status of projects, staff assigned, and ideas submitted. His other files contains information on magazine proposals, specifics on the contents of magazines in development, and dicussion about publication schedules.

Some of his Magazine Development Group files were included with his Corporate Editorial files since he held these positions at the same time.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3743 Folder : 2 Background Information on Group
1982-1984
Offsite-Box: 3743 Folder : 3 Computer Disks

Scope and Contents

20 computer discs (floppy disk) : 5 1/4 in. with the titles of various magazines under development.

circa 1985
Offsite-Box: 3743 Folder : 4-5 Concept Proposals and Testing
1984
Offsite-Box: 3743 Folder : 6 Contract Form Letter
1983-1984?
Offsite-Box: 3743 Folder : 7 Home Office
1984-1986
Offsite-Box: 3743 Folder : 8-9 Investment Week
1984?
Offsite-Box: 3743 Folder : 10-12 Investment Week
1984-1985
Offsite-Box: 3743 Folder : 13 Leisure: General
1984-1985
Offsite-Box: 3743 Folder : 14-15 Leisure: General
1984-1986
Offsite-Box: 3743 Folder : 16 Leisure: Meeting
1986 January 31
Offsite-Box: 3744 Folder : 1 Magazine Development Meeting
1985 December 3
Offsite-Box: 3744 Folder : 2-3 Magazine Ideas: General
1984
Offsite-Box: 3744 Folder : 4 Magazine Ideas: Access
1984
Offsite-Box: 3744 Folder : 5 Magazine Ideas: Ahead
1984-1985
Offsite-Box: 3744 Folder : 6 Magazine Ideas: Children/Youth
1984
Offsite-Box: 3744 Folder : 7 Magazine Ideas: Food
1984
Offsite-Box: 3744 Folder : 8 Magazine Ideas: Health/Fitness
1984
Offsite-Box: 3744 Folder : 9 Magazine Ideas: Home Office
1984-1985
Offsite-Box: 3744 Folder : 10 Magazine Ideas: Memoranda
1984
Offsite-Box: 3744 Folder : 11 Magazine Ideas: Men/Women
1984
Offsite-Box: 3744 Folder : 12-13 Magazine Ideas: Outside Time Inc.
1984-1985
Offsite-Box: 3744 Folder : 14 Magazine Ideas: Pets
1984
Offsite-Box: 3744 Folder : 15 Mailings
circa 1985
Offsite-Box: 3744 Folder : 16-17 Older Readers Magazines
1981-1985
Offsite-Box: 3744 Folder : 18-20 Picture Week: General
1981-1985
Offsite-Box: 3745 Folder : 1-3 Picture Week: General
1985-1986
Offsite-Box: 3745 Folder : 4 Picture Week: Cover Evaluation Study
1985?
Offsite-Box: 3745 Folder : 5 Picture Week: Final Month
1986
Offsite-Box: 3745 Folder : 6 Picture Week: Test Press Kit
1985
Offsite-Box: 3745 Folder : 7 Protespectuses
1984-1985
Offsite-Box: 3745 Folder : 8 Quality: General
1985-1986
Offsite-Box: 3745 Folder : 9 Quality: Direct Mail Test Results
1986
Offsite-Box: 3745 Folder : 10 Quality: Walter Bernard Comments
1984
Offsite-Box: 3745 Folder : 11-12 Starza, Incorporated: Black Insight Business Plan
1985

Subseries II.A.b.ii. Slides, 1983-circa 1985. 3.3 Linear feet in 4 record cartons

Scope and Contents

Slides are in carousels and include page layouts or images of pages of dummies for magazines under development.

Arrangement

Organized alphabetically by magazine title with notes about the materials at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3746 Folder : 1 Transfer Note
1986
Offsite-Box: 3746 Item : 1 Advance
circa 1985
Offsite-Box: 3746 Item : 2 Flash (women's magazine) and  Good Cook
circa 1985
Offsite-Box: 3746 Item : 3-4 Home Office
circa 1985
Offsite-Box: 3746 Item : 5 Investment Week
circa 1985
Offsite-Box: 3747 Item : 1 Leisure
circa 1985
Offsite-Box: 3747 Item : 2 Picture Week I
circa 1985
Offsite-Box: 3747 Item : 3 Picture Week II
circa 1985
Offsite-Box: 3747 Item : 4 Quality I
circa 1985
Offsite-Box: 3747 Item : 5 Quality II
circa 1985
Offsite-Box: 3748 Item : 1 Quality (Vignelli)
circa 1985
Offsite-Box: 3748 Item : 2-3 Then and Now
circa 1985
Offsite-Box: 3748 Item : 4 Together (Live Dummy)
1983
Offsite-Box: 3748 Item : 5 Together (Scher)
circa 1983
Offsite-Box: 3749 Item : 1 Total Health
circa 1985
Offsite-Box: 3749 Item : 2 Woman
circa 1985

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