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Guide to the Time Inc. Magazine Development Group Records
1967-1987, 2003
 MS 3009-RG 40

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on September 09, 2020
Description is in English using Describing Archives: A Content Standard

Descriptive Summary

Creator: Time, inc.
Title: Time Inc. Magazine Development Group Records
Dates [inclusive]: 1967-1987, 2003
Abstract: The Magazine Development Group (MDG) Records contains records from two versions of this group documenting the processes for and progress on development of new magazines at Time Inc. between 1973 and 1987. The first MDG developed and launched People and  Life Special Reports. The second MDG worked extensively on  Picture Week.
Quantity: 49.17 Linear feet in 44 record cartons and 3 flat boxes
Location: These materials are stored offsite and advance notice is required for use. Please contact manuscripts@nyhistory.org prior to your research visit to coordinate access. Keep in mind that it will take up to (5) business days for collections to arrive, and you should plan your research accordingly.
Language: The materials in the collection are in English.
Call Phrase: MS 3009-RG 40
Sponsor: The processing of the Time Inc. Records was made possible by a generous grant from the Henry Luce Foundation.

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Historical Note

While Time Inc. constantly explored ideas for new magazines since its inception, it did not establish an official department for magazine development until February 1973 after the closure of Life. The Magazine Development Group (MDG) was originally staffed with the former  Life employees. The initial group lasted through 1978 and disbanded after it successfully revived  Life as a monthly magazine, shifting much of the staff back to Life. The magazines developed and launched by the first MDG included  People and  Life Special Reports. The second group began around 1981 and lasted until corporate restructuring of the magazine group in early 1987.

MAGAZINE DEVELOPMENT GROUP (1973 TO 1978)

According to a February 1983 memorandum from Editorial Director Ralph Graves to Vice President of Magazines Kelso Sutton, prior to the creation of the MDG, new magazines such as Life and  Sports Illustrated were created via task force. Corporate Editorial appointed former chief of the news service Richard Clurman to a special post to investigate new magazine development ideas in February 1969. This same year, vice president and former Managing Editor of  Time Otto Fuerbringer headed "newspaper exploration" at the corporate level which involved development of a wire service (never realized) and acquisition of newspaper publishing groups. In February 1971, executive vice president Bernard Auer and corporate Editorial Director Louis Banks invited Fuerbringer to join a newly formed magazine development task force. The existence of this task force was announced to sales staff by August, and began producing dummies for  Camera Life (later  Camera Month) and  View by December. In mid-1972, Don Sider joined the task force as a special assistant to Fuerbringer regarding new magazine and newspaper evaluations.

A February 1973 memorandum from Editor-in-Chief Hedley Donovan and Chief Executive Officer (CEO) Andrew Heiskell to then Corporate Editor Graves discusses the establishment of a department to develop new magazines with Fuerbringer as the editor and Garry Valk as the publisher. The desire for this department was prompted by the successful development of Money by the task force. The memorandum begins: "Time Inc. is emphatically interested in starting new magazines…It would be highly desirable if we could start two or three more new magazines during 1973-1975." Once established, the new MDG took over editorial and publishing for  Money, along with continuing work on any other magazines still in development. The new magazines under consideration in early 1973 were:  Camera Month (which may have morphed into the monthly  Life according to later MDG editor Marshall Loeb),  View (which evolved into  People also according to Loeb),  Religion & Ethics,  Well (a health magazine), and a an untitled magazine for women. Initial MDG staff included: Peter Hanson, Dick Thomas, John Crandall, Winston "Tony" Cox, Philip Kunhardt, John Loengard, and Richard Stolley, along with Fuerbringer and Valk. While Valk is initially called the Publisher as head of the business side, his title is later changed to Director.

The MDG produced weekly reports sent to overseeing executive vice president Arthur Keylor and by the end of 1973, these reports focused on People,  Money, and  Life Special Reports. According to a 1983 interview by Graves of Fuerbringer, Kunhardt, and Stolley (relayed in memorandum to Editor-in-Chief Henry Grunwald), work on the  Life Special Reports immediately after the closure of  Life, with Kunhardt as the managing editor and John Loengard as the picture editor. This interview also stated that Kunhardt and Loengard were the editor and picture editor, respectively, for  Camera Month, and Stolley was editor for  View. According to Fuerbringer, Heiskell suggested they begin work on  People in May 1973. While this interview does not say that  View became  People, Stolley also was the first  People Managing Editor. Kunhardt stated they were working on  View and  People concurrently.

The MDG successfully launched People magazine in March 1974, and produced two  Life Special Reports per year, and revived  Life as a monthly publication. Records show that the MDG continued to work on the women's magazine, with the working title  Woman, through at least the end of 1977. Correspondence to Associate Director Stephen LaRue states that  Ad Age reported him saying in the December 12, 1977 issue that MDG was tabling the idea.  People and  Money remained under the direction of the MDG until it disbanded in 1978, then they became independent departments.

MAGAZINE DEVELOPMENT GROUP (1981 TO 1986)

After the disbanding of the first MDG, Time Inc. did not stop developing new magazines. Discover and  TV-Cable Week were created via task force between 1979 and 1982.

A July 1981 memorandum from Editor-in-Chief Grunwald to all staff announced the reestablishment of the MDG with Executive Editor of Time-Life Books Dave Maness heading the editorial side and Vice President of Magazines Lawrence Crutcher heading the business side. Other staff included Frank Lalli and Barbara Howell as editors. A 1982 chart of new magazines under development were: TV-Cable Week,  MoneyLetter,  International Business,  Washington Weekly,  America,  Picture Week,  Quality, and  Together along with acquisition possibilities. The second MDG revived work on the magazine for women, which was titled  Flash at one point.

At the end of 1983, Grunwald and President and CEO J. Richard Munro announced the expansion of the MDG along with new editor Marshall Loeb and new publisher Bruce Barnet. The expansion included the possibility of acquiring magazines along with developing them.

By early 1985, the MDG decided to focus primarily on Picture Week, according to Loeb in an interview with the  New York Times. He also stated about half of the MDG staff had transferred out of the department. In 1985, the MDG produced the one-shot magazine  Home Office with all advertising provided by IBM. By the end of 1985, the MDG went through a restructuring along with the rest of Time Inc. which seemed to centralize all publishing in a management group. In August 1986,  Jack O'Dwyers Newsletter announced the impending launch of  Leisure, a magazine edited by Fuerbringer, and that  Quality would begin sales in November. It does not appear that either of these magazines made it to market. In late 1986, testing for  Picture Week ended without a launch of the magazine. In January 1987, after Reginald Brack took over as president of the magazine group, the  Wall Street Journal reported that Time Inc. restructured its magazine group and disbanded the MDG. Time Inc. halted production on  Quality,  New York-New Jersey-Connecticut Real Estate and  Leisure in order to focus on the company's existing magazines and joint ventures with other publishers.

POST MAGAZINE DEVELOPMENT GROUP

In early 1985, while still trying to launch Picture Week, Time Inc. acquired as a subsidiary Southern Progress Corp., the publisher of  Southern Living. This was the first time Time Inc. purchased instead of created a magazine.

After the closure of the MDG, Time Inc. introduced several new magazines developed independently by various departments throughout the company and invested in existing publications. Southern Progress Corp. launched Cooking Light in August 1986.  Sports Illustrated staff developed and launched  Sports Illustrated for Kids in the beginning of 1989 to celebrate its anniversary.

People television critic Jeff Jarvis and the CFO of the Magazine Group Michael Klingensmith began development via a task force of Entertainment Weekly in 1988 with the first issue announced in February 1990. Jarvis stated in a UPI interview that it was created without a huge development staff.

Magazine development also continued through the new business units Time Publishing Ventures (TPV), established in June 1986, and later Time Inc. Ventures (TIV), established in August 1992. Time Inc. described TPV as the new unit handling "magazine development as well as specialty and regional magazines" with Christopher Meigher as the president and chief executive. Its first new magazine release was Martha Stewart Living in November 1990. TPV also became a part owner of the existing publications  Working Woman (satisfying Time Inc.'s desire for a women's magazine) and  Hippocrates.

TIV was a new subsidiary for all new business developments beyond magazines with TPV becoming a unit within TIV handling regional and special interest magazine businesses. In 1995 Time Inc. Ventures was disbanded as a unit, and Time Inc. fully decentralized development responsibilities.

OTHER INTERESTING FACTS

In 1980 a reader suggested a version of Sports Illustrated for children which was declined. This suggestion is in Ralph Graves' files in RG 6. Corporate Editorial Records. Nine years later Time Inc. did publish  Sports Illustrated for Kids.

In 1982, according to a memorandum from Graves to Grunwald, an advertising director from Apple pitched a popular computer magazine idea to Time Inc.

In 1999, Time Inc. collaborated on a short-lived magazine with Starbucks called Joe.

Citations:

Carlson, Walter. "Loeb sees 'no rush to prove we still have the magic' for winners." Folio: the Magazine for Magazine Management, Apr. 1984.

Carmody, Deirdre. "THE MEDIA BUSINESS; A People Magazine Offshoot From Time Inc."  New York Times, 17 Mar. 1994.

"Publishing and Editorial Management Changes Announced at Time Inc." PR Newswire, 16 Nov. 1995.

Rothenberg, Randall. "THE MEDIA BUSINESS: Advertising; New Unit Established By Time Inc. Magazine." New York Times, 23 May 1990.

Selinger, Iris Cohen. "Go West, young boomers, Time Inc. follows." Adweek Western Edition, 17 Sept. 1990.

"Three Magazines Tested by Time Inc." Jack O'Dwyer's Newsletter, 20 August 1986.

Time Inc. Corporate Editorial Records, MS 3009-RG 6, New-York Historical Society.

"Time Inc. Decides to Sell Discover." New York Times, 22 May 1987.

"Time Inc. makes top personnel changes in accordance with its restructuring program." PR Newswire, 21 Nov. 1985.

Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.

"Time Inc. Restructures Magazine Group, Disbands Development Unit to Cut Costs." Wall Street Journal, 1 January 1987.

Time Inc. Subject Files, MS 3009-RG 1, New-York Historical Society.

"Time Inc. Ventures New Name of Time Inc. Unit." PR Newswire, 27 Aug. 1992.

"Time's Entertainment Weekly to debut next year." UPI Archive: Financial, 11 July 1989.

"Time's Plans For Magazine." New York Times, 14 Mar. 1985.

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Scope and Contents

The Magazine Development Group Records contains records from two versions of this group documenting the processes for and progress on development of new magazines at Time Inc. between 1973 and 1987. Since the magazines were still under development, the editorial and publishing and business sides needed to work together more closely than they would in established magazines in order to define audiences and determine demand which would dictate both content and advertising and direct circulation strategies.

The records document the beginnings of People magazine and early files for  Money magazine, along with carbon files, dummies and focus group reports for  Picture Week, a magazine extensively tested, but never published. Both groups worked on a magazine for women that was never published. Because the working title or project title changed over time, folder titles referencing the women's magazine have been standardized as "Women's Magazine" to indicate this was all the same project.

Items of interest in the records include: a transcription of the meeting that formed the MDG in Philip Kunhardt's Magazine Development Meeting folder; early copyright registrations for People and  Money in Paul Hale's files; early production files for  People and  Money; letters from readers during the first year of  People; ideas for new magazines submitted from the public and Time Inc. staff; and dummies for magazines that were never published.

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Access Points

Document Type

  • Corporation records
  • Organization files
  • Periodicals -- Publishing.

Subject Organizations

  • Time, inc. -- Archives
  • Time, inc. -- History

Subject Topics

  • Advertising, Magazine
  • American periodicals -- History
  • Corporations -- History
  • Corporations -- New York (State) -- New York.
  • Editors -- United States
  • Photojournalism -- United States
  • Publishers and publishing -- New York (State) -- New York.
  • Women's periodicals, American

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Administrative Information

Provenance

Gift of Time Inc. in 2015.

Conditions Governing Access

Open to qualified researchers with the exception of restricted materials. Restricted materials include contracts, personnel files, and records with personally identifiable information. Restricted materials are located in box R68.

Materials are stored offsite and advance notice is required for use.

Conditions Governing Use

Photocopying undertaken by staff only. Limited to 20 exposures of stable, unbound material per day.

Application to use images from this collection for publication should be made in writing to: Department of Rights and Reproductions, The New-York Historical Society, 170 Central Park West, New York, NY 10024-5194, rightsandrepro@nyhistory.org. Phone: (212) 873-3400 ext. 282.

Copyrights and other proprietary rights may subsist in individuals and entities other than the New-York Historical Society, in which case the patron is responsible for securing permission from those parties. For fuller information about rights and reproductions from N-YHS visit: https://www.nyhistory.org/about/rights-reproductions

Preferred Citation

This collection should be cited as the Time Inc. Magazine Development Group Records, MS 3009-RG 40, New-York Historical Society.

Related Materials

This finding aid relates to just one record group of the Time Inc. Records. For information about the other record groups and for overall information about the archives, please see the Guide to the Time Inc. Records (MS 3009). The Henry Luce Papers (MS 3014) were acquired with the Time Inc. Records. The collection of books acquired with the records are cataloged as the Time Inc. Reference Library. Additional records on the history of the Magazine Development Group are in the Time Inc. Subject Files (MS 3009-RG 1). Records on magazine development activities outside of the MDG, particularly after 1987, are in files regarding the Magazine Group in the Time Inc. Subject Files (MS 3009-RG 1).

Processing Information

The Time Inc. Magazine Development Group Records were processed by Holly Deakyne in 2019 and 2020. When present and in fair condition, the original folders were retained. Documents were transferred to archival, or when in binders. Branded binders were separated from the binder contents for housing purposes; generic binders were not retained. Files retained their original titles, but files with illegible writing or unclear titles were either assigned new titles or had information added to them to clarify the contents. Series were created based on the original arrangement of the materials. Arrangement within the series was imposed by the archivist unless otherwise noted.

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Container List

Series I.A.1. 1973 to 1978 Editorial: Editor Philip Kunhardt Files, 1971-1978. 4.75 Linear feet in 6 record cartons

Biographical / Historical

Philip Kunhardt was Assistant Managing Editor of Life in 1972 when  Life closed due to financial issues. Along with others from the  Life staff, he immediately began work on reviving  Life. He became the Managing Editor (ME) of  Life Special Reports (LSR), which was published twice a year by the newly established Magazine Development Group (MDG). Near the end of 1975, Otto Fuerbringer, the first editorial head of the MDG, retired, and Kunhardt took over while retaining his role as LSR ME. From January to July 1976, Kunhardt went on sabbatical to write a book. Kelso Sutton and Edward Kern filled in as Acting Editor of the MDG and Acting ME of the LSR, respectively. Kunhardt and the MDG succeeded in reviving  Life as a monthly in 1978. When the MDG closed, Kunhardt became ME of the new  Life publication.

Scope and Contents

Philip Kunhardt' files Files document his work as head of editorial for the Magazine Develoment Group (MDG) and Managing Editor of Life Special Reports, a publication overseen by the MDG. Since he worked as an editor within the MDG prior to his promotion to head the editorial side, his administrative files for these two positions were mixed together and remain that way. His records contain some materials to and from Sutton during the time of his 1976 sabbatical.

Arrangement

Organized into three subsubseries:

Subsubseries I.A.1.a. Administrative Files

Subsubseries I.A.1.b. Life Special Reports

Subsubseries I.A.1.c. People Test Issue Files

The Life Special Reports files were originally together. The series for Administrative Files and People Test Issue Files were imposed by the archivist.

Subseries I.A.1.a. Administrative Files, 1971-1978. 0.8 Linear feet in 1 record carton

Scope and Contents

Philip Kunhardt's administrative files include materials from his positions as Life Special Reports Managing Editor and as head of editorial for the Magazine Development Group (MDG). The Magazine Development Meeting folder includes a transcription which describes the formation of the first MDG.

Arrangement

Organized alphabetically. Arrangement imposed.

Container 1 Container 2   Title Date
Offsite-Box: 3717 Folder : 1 Bills Paid
1974-1975
Offsite-Box: 3717 Folder : 2 Book/Subscription Orders
1974-1976
Offsite-Box: 3717 Folder : 3 Cables
1974
Offsite-Box: 3717 Folder : 4 Check Requisitions
1974
Offsite-Box: 3717 Folder : 5 Congratulation Notes on Magazine Development Editor Announcement
1975
Offsite-Box: 3717 Folder : 6-8 Correspondence: General
1972-1974
Offsite-Box: 3717 Folder : 9 Correspondence: Mili, Gjon
1974
Offsite-Box: 3717 Folder : 10 Correspondence: Nilsson, Lennart
1971-1974
Offsite-Box: 3717 Folder : 11 Expense Accounts
1973
Offsite-Box: 3717 Folder : 12-14 Expense Reports: Staff
1974-1976
Offsite-Box: 3717 Folder : 15 Kudo File on Life Special Report
1974
Offsite-Box: 3717 Folder : 16 Life Before Birth Letters (Reprint Requests)
1974
Offsite-Box: 3717 Folder : 17 Life Specials
1973
Offsite-Box: 3717 Folder : 18 Magazine Development Meeting
1973 May
Offsite-Box: 3717 Folder : 19 New Ideas
1973
Offsite-Box: 3717 Folder : 20 New Magazines: Agreement Letter
1977-1978
Offsite-Box: 3717 Folder : 21 Wires
1973
Offsite-Box: 3717 Folder : 22 Woman Magazine: Dummy #2 Complimentary Copies Sent
1977
Offsite-Box: 3717 Folder : 23 Woman Magazine: Memoranda
1977

Subseries I.A.1.b. Life Special Reports, 1973-1978. 3.7 Linear feet in 5 record cartons

Historical Note

Life Special Reports were published twice a year by former  Life staff within the Magazine Development Group after the closure of the weekly  Life and are a continuation of the  Life special issues. LSR were sometimes called occassional  Life Specials.

Year in Pictures is the official title of the issue published in January of every year regarding the prior year. It is called colloquilly in the records the "Life Year End". 1973 is the only time the year is used in the title.

The Spirit of Israel celebrates the 25th anniversary of the establishment of modern day Israel and events and accomplishments of the country.

One Day in the Life of America published photographs and stories from September 5, 1974 in order to "show the essence" of the country as seen by 100 photographers.

For the Bicentennial Issue, the MDG consulted historians to choose the events depicted in the issue and licensed photographs from museums, other historical repositories, and private collections.

Remarkable American Women is not "a catalogue of the 'most important' women in American history. It is a gallery of individuals... we consider remarkable."

The New Youth discusses the viewpoints and activities of American youth ages 15 through mid-20s.

Scope and Contents

Life Special Reports contains records on the editorial decisions for these biannually published issues. Records include correspondence along with reader letters; lists of ideas; check requisitions and correspondence for payments to writers, researchers, and photographers; article drafts; photograph releases; internal memoranda; news clippings; and lists of who received complimentary copies.

The correspondence in One Day in the Life of America includes photographers' descriptions of their rolls of film and letters from the public regarding their submissions. Additional material from  One Day in the Life of America is in the Business Office General Files on  Life Special Reports in a folder titled "Kunhardt file."

Correspondence in Picture Editor John Loengard's files mention a prototype for "regular Life" that he worked on in Spring 1974. The materials in Kunhardt's protoype files might be for that although these folders were with the other LSR folders.

Restricted materials include payments to temporary staff and stringers with personally identifiable information, and release forms from minors.

Arrangement

Organized chronologically in order of publication, then alphabetically by folder title within each issue's files.

Container 1 Container 2   Title Date
Offsite-Box: 3717 Folder : 24-26 1973: The Spirit of Israel
1973
Offsite-Box: 3718 Folder : 1-2 1973: The Spirit of Israel
1973
Offsite-Box: 3718 Folder : 3-5 1974: The Year in Pictures 1973
1973-1974
Offsite-Box: R68 1974: The Year in Pictures 1973 [RESTRICTED]
1873-1874
Offsite-Box: 3718 Folder : 6-7 1974: Prototype Issue
1974
Offsite-Box: 3718 Folder : 8-27 1974: One Day in the Life of America
1974
Offsite-Box: 3719 Folder : 1-2 1974: One Day in the Life of America
1974
Offsite-Box: R68 1974: One Day in the Life of America [RESTRICTED]

Scope and Contents

May also include materials for the prototype and the Year in Pictures.

1974
Offsite-Box: 3719 Folder : 3-4 1975: Year in Pictures (1974)
1974-1975
Offsite-Box: 3719 Folder : 5-19 1975: Bicentennial Issue: The 100 Events That Shaped America
1975-1976
Offsite-Box: R68 1975: Bicentennial Issue: The 100 Events That Shaped America [RESTRICTED]
1975
Offsite-Box: 3719 Folder : 20-25 1976: Year in Pictures (1975)
1975-1976
Offsite-Box: R68 1976: Year in Pictures (1975) [RESTRICTED]
1975
Offsite-Box: 3720 Folder : 1-10 1976: Remarkable American Women
1976
Offsite-Box: R68 1976: Remarkable American Women [RESTRICTED]
1976
Offsite-Box: 3720 Folder : 11-12 1977: Year in Pictures (1976)
1976-1977
Offsite-Box: R68 1977: Year in Pictures (1976) [RESTRICTED]
1976
Offsite-Box: 3720 Folder : 13-18 1977: The New Youth
1977
Offsite-Box: R68 1977: The New Youth [RESTRICTED]
1977
Offsite-Box: 3720 Folder : 19-22 1978: Year in Pictures (1977)
1977-1978
Offsite-Box: R68 1978: Year in Pictures (1977) [RESTRICTED]
1977

Subseries I.A.1.c. People Test Issue Files, 1973. 0.25 Linear feet in 2 record cartons

Scope and Contents

The records document editorial work on People magazine dummies and test issues prior to its first publication in 1974. Records include lists of magazine sections and article topics; correspondence and cables; check requisitions to pay photographers and photo agencies; expense reports from MDG staff and from the News Service for use of stringers; and notepads listing photograph credits.

The General folders include a call for story submissions sent to all the Time Inc. domestic and foreign news bureaus and an exchange between Kunhardt and former Life correspondent and bureau chief Dora Jane Hamblin regarding their blunt opinions of the new magazine. In his letter to Hamblin, Kunhardt states he will no longer be working on  People.

Restricted material includes payroll records with personally identifiable information.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3721 Folder : 1-2 General
1973
Offsite-Box: 3721 Folder : 3 Payments and Complimentary Copies
1973
Offsite-Box: 3721 Folder : 4 Payments and Memoranda
1973
Offsite-Box: R68 Payments and Memoranda [RESTRICTED]
1973
Offsite-Box: 3721 Folder : 5 Payments to Staff
1973
Offsite-Box: R68 Payments to Staff [RESTRICTED]
1973
Offsite-Box: R68 Test Issue [RESTRICTED]
1973

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Series I.A.2. 1973 to 1978 Editorial: Acting Editor Kelso Sutton Files, 1973-1976. 0.5 Linear feet in 1 record carton

Scope and Contents

Kelso Sutton's files document his tenure as Acting Editor of the Magazine Development Group while Kunhardt was on sabbatical. He was also Vice President of Magazines at this time.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3721 Folder : 6 Home Box Office (HBO)
1976
Offsite-Box: 3721 Folder : 7 Magazine Development: Memoranda
1976
Offsite-Box: 3721 Folder : 8 Magazine Development: Overtime Statement
1976
Offsite-Box: 3721 Folder : 9 Magazine Development: Weekly Reports
1976
Offsite-Box: 3721 Folder : 10 Magazine Ideas for Time Inc.
1976
Offsite-Box: 3721 Folder : 11 Memoranda on New Magazines
1976
Offsite-Box: 3721 Folder : 12 Money: Memoranda
1976
Offsite-Box: 3721 Folder : 13-14 People: Memoranda
1976
Offsite-Box: 3721 Folder : 15 Television and Cable
1973-1976
Offsite-Box: 3721 Folder : 16 Time Inc.: General
1976
Offsite-Box: 3721 Folder : 17 Time Inc.: Staff Memoranda
1976
Offsite-Box: 3721 Folder : 18-19 Women's Magazine Memoranda and Research
1976

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Series I.A.3. 1973 to 1978 Editorial: Office of the Editor General Correspondence, 1974-1976. 0.2 Linear feet in 1 record carton

Scope and Contents

This correspondence comes from the head of editorial of the Magazine Development Group, primarily while Philip Kunhardt held the position. It includes correspondence to and from editors Otto Fuerbringer, Kunhardt, and Kelso Sutton; Picture Editor John Loengard, and secretary to Fuerbringer and Kunhardt Ann Morrell. Topics include suggestions for new magazines; Life Special Reports (LSR) theme and article suggestions from staff and from outside Time Inc.; questions about the future of  Life magazine; infomation on photographs in  Life and LSR; and replies to unsolicited photograph submissions.

Includes a folder titled "Leadbelly Screening" regarding photojournalist, film director, and Life contributor Gordon Parks's invitation to Time Inc. staff to early screenings of his motion picture  Leadbelly.

Arrangement

Organized alphabetically based on the original arrangement.

Container 1 Container 2   Title Date
Offsite-Box: 3721 Folder : 20-47 Correspondence: A-Z
1974-1976

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Series I.A.4. 1973 to 1978 Editorial: Women's Magazine Editor Patricia Ryan Files, 1976-1977. 0.1 Linear feet in 2 folders

Biographical / Historical

While she would later become the first woman managing editor at Time Inc. in 1982 (of People), Patricia Ryan's files indicate she was on loan from  Sports Illustrated to develop the women's magazine. Records in Paul Hale's files indicate the women's magazine editorial department was overseen by Otto Fuerbringer with assistance from Ryan.

According to materials in Philip Kunhardt's files, a dummy was created in mid-1977 and circulated to select women at Time Inc. for comment. A September 1976 memorandum from Philip Kunhardt to Stephen LaRue in LaRue's files states that the magazine must be "put together by women."

Scope and Contents

These two folders were found with Kunhardt's files, but have no indication they were given to him by Patricia Ryan.

Ryan's files on the women's magazine under development by the Magazine Development Group include requests for and responses to submitted articles and lists of Time Inc. staff who should receive a test copy for review.

The majority of records documenting the history of the work on this publication are in Stephen LaRue's, Paul Hale's, and Mary Davis's files.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3721 Folder : 48 Assignments
1976-1977
Offsite-Box: 3721 Folder : 49 Complimentary Copy List
1977

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Series I.A.5. 1973 to 1978 Editorial: Life Special Reports Picture Editor John Loengard Files, 1974. 0.1 Linear feet in 3 folders

Biographical / Historical

John Loengard was a picture editor for Life when it closed in 1972 and transferred to the Magazine Development Group (MDG) like many of the former  Life staff. In 1974 he was the Picture Editor for the  Life Special Reports within the MDG.

Scope and Contents

Records include correspondence to and from freelance photographers and the public regarding submissions for One Day in the Life of America and requests for images to publish in the  Year in Pictures (1974), particularly of Nixon.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3722 Folder : 1-2 Correspondence
1974
Offsite-Box: 3722 Folder : 3 Photo Lab Orders
1974

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Series I.B.1. 1973 to 1978 Business and Publishing: Archives Transfer Forms, 1976-1978. 0.1 Linear feet in 1 folder

Scope and Contents

This folder includes all transfer forms collected by the archivist that were found with boxes of material related to the business and publishing staff for the first Magazine Development Group. Because People was developed by the MDG, some material shows originating with the  People Business Office. Forms did not always match up with the surrounding material in the box, and, in some cases, the material described on the form is not present in the collection.

Arrangement

Series is one folder.

Container 1 Container 2   Title Date
Offsite-Box: 3722 Folder : 4 Transfer Forms
1976-1978

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Series I.B.2. 1973 to 1978 Business and Publishing: Director and Publisher Garry Valk Slides, 1975. 0.1 Linear feet in 1 record carton

Scope and Contents

The only item in Director and Publisher Garry Valk's files is the slide carousel for a presentation to the Time Inc. Board of Directions on the results of a Future of Magazines study conducted by the Magazine Development Group on behalf of the operating group for magazines. No other files for Valk have been located although correspondence and memoranda from him are interspersed throughout others' records in this record group.

A January 1984 memorandum from Bruce Barnet (in his files outside of this record group) states that Valk's files were discarded once he left Time Inc.

Arrangement

Series is a single item.

Container 1 Container 2   Title Date
Offsite-Box: 3722 Item : 1 Future of Magazines
1975

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Series I.B.3. 1973 to 1978 Business and Publishing: Associate Director Stephen LaRue Files, 1976-1978. 4 Linear feet in 4 record cartons

Biographical Note

Stephen LaRue joined the Magazine Development Group in mid-1976 after leaving his position as President of Time Canada. After the closure of the MDG, he was assigned as Assistant Publisher of  Time.

Scope and Contents

Stephen LaRue's files document the publishing decisions of the first Magazine Development Group regarding new ideas submitted and the women's magazine.

Arrangement

Organized into two subseries:

Subseries I.B.3.a. New Ideas

Subseries I.B.3.b. Women's Magazine

Subseries are based on the original groupings of files.

Subseries I.B.3.a. New Ideas, 1976-1978. 0.75 Linear feet in 1 record carton

Scope and Contents

New Ideas contains correspondence and memoranda regarding proposals for new magazine ideas from people and companies outside of Time Inc. A note in the "Prime Time" folder indicates most of the material was forwarded to Garry Valk and Deane Raley. The remaining materials discuss a television oriented publication to be "an upscale competitor to TV Guide." Perhaps this idea was a precursor to  TV-Cable Week.

Arrangement

Organized alphabetically by the name of the correspondent or proposed magazine based on the original folder title.

Container 1 Container 2   Title Date
Offsite-Box: 3739 Folder : 1-4 General
1977-1978
Offsite-Box: 3739 Folder : 5 Allan Grant Productions
1977
Offsite-Box: 3739 Folder : 6 "The American Road" / Roger Vaughan
1976-1977
Offsite-Box: 3739 Folder : 7 Brown, Bob / Allen, Frank
1977
Offsite-Box: 3739 Folder : 8 "Enjoy" / The Catalyst Corporation
1977
Offsite-Box: 3739 Folder : 9 Finch, Rufus C., Jr. / Metaphysical magazine
1977
Offsite-Box: 3739 Folder : 10 Kucharsky, David / Religion magazine
1977
Offsite-Box: 3739 Folder : 11 "Movie Guide Magazine" / Crossover Communications
1977
Offsite-Box: 3739 Folder : 12 "New York World Times" / S. Stillman
1977
Offsite-Box: 3739 Folder : 13 Pillow Talk
1977
Offsite-Box: 3739 Folder : 14 Popcorn, Inc.
1977
Offsite-Box: 3739 Folder : 15 "Prime Time"
1977

Subseries I.B.3.b. Women's Magazine, 1976-1978. 3.25 Linear feet in 4 record cartons

Scope and Contents

LaRue, along with Paul Hale and Mary Davis, has the majority of records on the women's magazine including extensive files on the creation and testing of the two dummy issues and a collection of other magazines intended for women as research. A September 1976 memorandum from Philip Kunhardt to LaRue states that the magazine must be "put together by women." According to materials in Philip Kunhardt's files, a dummy was created in mid-1977 and circulated to select women at Time Inc. for comment.

While Woman is the working title the Magazine Development Group wanted to use, records also refer to the project as the woman's magazine, the women's magazine, Project "X" or "W". The business side did a lot of work starting mid-1976 in order to begin creating dummies, trademark research, costs, and possible revenues. The "General" file includes a prospectus on "Magazine X" and the "Printed Dummy" files list stores used for market testing.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3739 Folder : 16-18 General
1976-1977
Offsite-Box: 3739 Folder : 19-21 Ads for Women's Magazines
1977
Offsite-Box: 3740 Folder : 1 Advertising: Space Commitments
1977
Offsite-Box: 3740 Folder : 2-3 Concepts
1977
Offsite-Box: 3740 Folder : 4-6 Cost Analyses
1977
Offsite-Box: 3740 Folder : 7-9 Market Research
1977
Offsite-Box: 3740 Folder : 10-12 Market Testing
1977-1978
Offsite-Box: 3740 Folder : 13-14 Personnel
1977
Offsite-Box: 3740 Folder : 15-16 Other Magazines: Positioning
1976
Offsite-Box: 3740 Folder : 17-18 Printed Dummy #1: Ads
1977
Offsite-Box: 3741 Folder : 1-2 Printed Dummy #1: Distribution
1977
Offsite-Box: 3741 Folder : 3-6 Printed Dummy #1: Market Research
1977
Offsite-Box: 3741 Folder : 7 Printed Dummy #1: Opinions
1977
Offsite-Box: 3741 Folder : 8 Printed Dummy #1: Production Costs
1976-1977
Offsite-Box: 3741 Folder : 9 Printed Dummy #2: Advertisers
1977
Offsite-Box: 3741 Folder : 10-11 Printed Dummy #2: Distribution
1977
Offsite-Box: 3741 Folder : 12-13 Printed Dummy #2: Market Research
1977
Offsite-Box: 3741 Folder : 14-15 Printed Dummy #2: Opinions
1977
Offsite-Box: 3741 Folder : 16 Printed Dummy #2: Profits and Losses
1977
Offsite-Box: 3742 Folder : 1 Printed Dummy #2: Production Costs and Schedules
1977
Offsite-Box: 3742 Folder : 2 Printed Dummy #2: Test Plan
1977
Offsite-Box: 3742 Folder : 3-4 Promotion and Publicity
1977
Offsite-Box: 3742 Folder : 5 Prototype: Qualitative Study
1977
Offsite-Box: 3742 Folder : 6 Small-sized Dummy Description
1977
Offsite-Box: 3742 Folder : 7 Staff Opinions
1977
Offsite-Box: 3742 Folder : 8 Sterling Forest Meeting
1976
Offsite-Box: 3742 Folder : 9-12 Subscriptions to Outside Magazines
1977
Offsite-Box: 3742 Folder : 13-15 Trademark / Legal
1977-1978
Offsite-Box: 3742 Folder : 16 Zalduondo, Lucille de
1976

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Series I.B.4.a. 1973 to 1978 Business and Publishing: General Manager Winston Cox Files, 1971-1975. 3,25 Linear feet in 4 record cartons

Biographical / Historical

Winston "Tony" Cox was the Life Business Manager when it closed in 1972. He was an original member of the new Magazine Development Group as the General Manager (GM). By 1976 Deane Raley took over as GM, and Cox moved on to corporate administration at the Home Box Office (HBO).

Scope and Contents

Winston Cox's files document the business decisions of the early Magazine Development Group, particularly its work finding advertisers, studies on circulation, and budget forecasting. His files also contain the majority of work done on the Future of Magazines study and presentation.

Arrangement

Organized into three subsubseries:

Subsubseries I.B.3.a. Administrative Files

Subsubseries I.B.3.b. Future of Magazines Study

Subsubseries I.B.3.c. Magazines

Subseries I.B.4.a.i. Administrative Files, 1972-1974. 0.75 Linear feet in 1 record carton

Scope and Contents

Winston Cox's administrative files include general records from the business side of the Magazine Development Group.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3722 Folder : 5a Accounting
1974
Offsite-Box: 3722 Folder : 5b Bicentennial / America Proposal
1973-1974
Offsite-Box: 3722 Folder : 6 Budget: General
1974
Offsite-Box: 3722 Folder : 7 Budget: Divisional
1973
Offsite-Box: 3722 Folder : 8-9 C. F. Boone (Publisher)
1973?
Offsite-Box: 3722 Folder : 10 Creative Services Agreement
1974
Offsite-Box: 3722 Folder : 11-12 Direct Mail
1974-1975
Offsite-Box: 3722 Folder : 13 Ideas: Children's Magazine
1972-1973
Offsite-Box: 3722 Folder : 14 Marketing
1974
Offsite-Box: 3722 Folder : 15 Pre-Spending
1973
Offsite-Box: 3722 Folder : 16 Public Relations Budget
1974
Offsite-Box: 3722 Folder : 17 Raise Review
1974
Offsite-Box: 3722 Folder : 18-19 Reconciliations
1973-1974
Offsite-Box: 3722 Folder : 20 Reestimates
1973-1974
Offsite-Box: 3722 Folder : 21 Special Rate Memorandum
1974
Offsite-Box: 3722 Folder : 22 Staff Expenses
1973
Offsite-Box: 3722 Folder : 23 Strategic Planning: 18-Month Forecast
1974
Offsite-Box: 3722 Folder : 24 Strategic Planning: One-Year Forecast
1974
Offsite-Box: 3722 Folder : 25 Strategic Planning: Three-Year Plan
1973

Subseries I.B.4.a.ii. Future of Magazines Study, 1971-1975. 1.2 Linear feet in 2 record cartons

Historical Note

According to a memorandum from Cox to Murray Gart in July 1975, Time Inc. requested that the operating groups for Books and Magazines prepare a study on the future of their area for the Board of Directors. The Magazines group tasked the Magazine Development Group with the study on the future of magazines for presentation to the Board in August 1975.

Scope and Contents

Winston Cox's files on the study of the future of magazines identify trends that occurred in the magazine business in the years prior to the study and attempt to identify trends that will affect magazines in the future in order, and compare general magazine trends to Time Inc. magazine trends. Records include reports on the performance of "quality" magazines, interests and actions of advertisers particularly focusing on tobacco, alcohol and automotive, reports and studies on consumers collected from other companies and professional organizations, charts of trends in revenue and costs, and materials used in the presentation to the Board of Directors.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3723 Folder : 1-4 General
1974-1975
Offsite-Box: 3723 Folder : 5 Advertiser Costs
circa 1974
Offsite-Box: 3723 Folder : 6 Advertiser Demand
1971-1975
Offsite-Box: 3723 Folder : 7-8 Breseman Charts
1975?
Offsite-Box: 3723 Folder : 9 Conclusions
1975
Offsite-Box: 3723 Folder : 10-12 Economy and Consumers
1972-1975
Offsite-Box: 3723 Folder : 13-14 Magazine Study
1975
Offsite-Box: 3723 Folder : 15 Outline
1975
Offsite-Box: 3723 Folder : 16 Physical Costs
1973-1975
Offsite-Box: 3723 Folder : 17-19 Presentation: Originals
1975?
Offsite-Box: 3723 Folder : 20 Reader Costs
1974
Offsite-Box: 3723 Folder : 21 Reader Demand
1974-1975
Offsite-Box: 3723 Folder : 22 Report
1975?
Offsite-Box: 3724 Folder : 1-2 Report
1975?
Offsite-Box: 3724 Folder : 3-4 Time Inc. Magazines
1975
Offsite-Box: 3724 Folder : 5 To Do
1975

Subseries I.B.4.a.iii. Magazines, 1971-1975

Scope and Contents

Winston Cox's files on magazines under development document the business side's preparation for the launch of People and work during its first year of publication. The records focus on advertising and circulation. These files also include possible prototypes or test issues for  View, and circulation reports on  Well and  Money that originated with George Wiedemann, part of Corporate Circulation.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3724 Folder : 6 People: Advertising
1973-1974
Offsite-Box: 3724 Folder : 7 People: Advertising: Ad Bonus Plan
1973-1974
Offsite-Box: 3724 Folder : 8 People: Advertising: Circulation Trade Adversiting
1973
Offsite-Box: 3724 Folder : 9 People: Advertising: Cover Positions
1974
Offsite-Box: 3724 Folder : 10 People: Advertising: Edt Mockups by Issue
1974
Offsite-Box: 3724 Folder : 11 People: Advertising: House Ads
1974
Offsite-Box: 3724 Folder : 12-13 People: Advertising: Insert Cards
1974
Offsite-Box: 3724 Folder : 14 People: Advertising: Introductory Discount
1974?
Offsite-Box: 3724 Folder : 15 People: Advertising: Monthly Advertising Report
1974
Offsite-Box: 3724 Folder : 16 People: Advertising: New Business
1974
Offsite-Box: 3724 Folder : 17 People: Advertising: Paid Avertising for PIB Reports
1974
Offsite-Box: 3724 Folder : 18 People: Advertising: Policy
1974
Offsite-Box: 3724 Folder : 19 People: Advertising: Promotion
1974
Offsite-Box: 3724 Folder : 20 People: Advertising: Public Services in People or Money
1973
Offsite-Box: 3724 Folder : 21 People: Advertising: Rates
1974
Offsite-Box: 3724 Folder : 22 People: Advertising: Rebates
1972-1975
Offsite-Box: 3724 Folder : 23 People: Advertising: Records
1973-1974
Offsite-Box: 3724 Folder : 24 People: Advertising: Report By Issue
1974
Offsite-Box: 3724 Folder : 25 People: Advertising: Reporting and Billing Systems
1973
Offsite-Box: 3724 Folder : 26 People: Advertising: Research
1974
Offsite-Box: 3724 Folder : 27 People: Advertising: Swaps
1974
Offsite-Box: 3724 Folder : 28 People: Advertising: Trade Promotion
1974
Offsite-Box: 3724 Folder : 29 People: Canada
1973-1974
Offsite-Box: 3724 Folder : 30 People: Circulation
1973-1974
Offsite-Box: 3724 Folder : 31 People: Circulation: Controlled Circulation
1974
Offsite-Box: 3724 Folder : 32 People: Circulation: Crash Month
1974
Offsite-Box: 3724 Folder : 33 People: Circulation: Planning
1974
Offsite-Box: 3724 Folder : 34 People: Circulation: Planning: Consumer Promotion
1974
Offsite-Box: 3724 Folder : 35 People: Circulation: Planning: Field Force
1974
Offsite-Box: 3724 Folder : 36 People: Circulation: Planning: Price Testing
1974
Offsite-Box: 3724 Folder : 37 People: Circulation: Planning: Racking
1974
Offsite-Box: 3724 Folder : 38 People: Circulation: Planning: Ranking Meeting
1974 June 11
Offsite-Box: 3724 Folder : 39 People: Circulation: Planning: Reallocations
1974
Offsite-Box: 3724 Folder : 40 People: Circulation: Planning: Trade Promotion
1974
Offsite-Box: 3724 Folder : 41 People: Circulation: Promotion
1974
Offsite-Box: 3724 Folder : 42 People: Corporate Circulation Monthly Report
1974
Offsite-Box: 3724 Folder : 43 People: Editorial
1974
Offsite-Box: 3724 Folder : 44 People: Edit Mockups by Issue
1974
Offsite-Box: 3724 Folder : 45 People: Edit Research
1974
Offsite-Box: 3725 Folder : 1 People: Letter Totals
1974
Offsite-Box: 3725 Folder : 2 People: Meeting
1974 May 22
Offsite-Box: 3725 Folder : 3 People: Monthly Report
1974 November
Offsite-Box: 3725 Folder : 4 People: Newsstand Circulation
1974
Offsite-Box: 3725 Folder : 5 People: Passalong Readership
1974
Offsite-Box: 3725 Folder : 6 People: Promotion
1974
Offsite-Box: 3725 Folder : 7 People: Production
1973-1974
Offsite-Box: 3725 Folder : 8 People: Production: Edit Closings
1974
Offsite-Box: 3725 Folder : 9 People: Production: John Gallagher to Discuss
1974-1975
Offsite-Box: 3725 Folder : 10 People: Publicity Personnel
1974
Offsite-Box: 3725 Folder : 11 People: Research
1974
Offsite-Box: 3725 Folder : 12 People: Research: Trendex: Awareness [empty]
circa 1974
Offsite-Box: 3725 Folder : 13 People: Research: Levis Organization: The Marketing of Magazines in Supermarkets
1974
Offsite-Box: 3725 Folder : 14 People: Research: Simmons Audience Data
1974
Offsite-Box: 3725 Folder : 15 People: Sales Estimates
1974
Offsite-Box: 3725 Folder : 16 People: Weekly Reports and Other Updates
1973-1974
Offsite-Box: 3725 Folder : 17 View: Prototypes?
1973
Offsite-Box: 3725 Folder : 18 Well and  Money (George Wiedemann materials)
1971-1972

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Series I.B.4.b. 1973 to 1978 Business and Publishing: General Managers Winston Cox and Deane Raley Files, 1970-1977. 3.25 Linear feet in 5 record cartons

Biographical Note

Winston "Tony" Cox was an original member of the new Magazine Development Group holding the role of General Manager from 1973 to 1976. At that time, Deane Raley took over as GM. Prior to 1976, Raley was a production manager in the Time Inc. Production Department as well as an assistant to Group Vice President in charge of Magazine Publishing Art Keylor.

Scope and Contents

This subseries contains Winston Cox's and Deane Raley's files that were found mixed together, maybe due to the transition of the role of General Manager from Cox to Raley. The files have not been separated.

Records document the business and publishing decisions made by the Magazines Development Group.

Restricted material includes staff performance reviews and agreements or contracts with Time Inc. as a party.

Arrangement

Organized into four subseries:

Subseries I.B.3.a. Administrative Files

Subseries I.B.3.b. Money

Subseries I.B.3.c. New Magazine Ideas

Subseries I.B.3.d. People

Subseries I.B.4.b.i. Administrative Files, 1973-1977. 0.75 Linear feet in 3 record cartons

Scope and Contents

Administrative Files document business and publishing administrative activities and decisions of the Magazine Development Group.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3725 Folder : 19 Act Media
1977
Offsite-Box: 3725 Folder : 20 Annual Reports from Other Companies
1977
Offsite-Box: 3725 Folder : 21 Budgets
1973-1975
Offsite-Box: 3725 Folder : 22 Expenses of Attending Foreign Conventions
1977
Offsite-Box: 3725 Folder : 23 General Electric / Time Inc.
1977
Offsite-Box: 3725 Folder : 24 How and Why People Buy Magazines
1976
Offsite-Box: 3725 Folder : 25 Ideas on Launching a New Magazine
1973
Offsite-Box: 3725 Folder : 26 Magazine Publishers Financial Reports
1976
Offsite-Box: 3725 Folder : 27 Magazine Readership Study
1975
Offsite-Box: 3725 Folder : 28 Magazine Single-Copy Sales
1973-1974
Offsite-Box: 3725 Folder : 29 Magazine Startups
1977
Offsite-Box: 3725 Folder : 30 Media Network, Inc.
1976
Offsite-Box: 3725 Folder : 31-32 Mergers
1976-1977
Offsite-Box: 3725 Folder : 33 New York Subways Ads
1976
Offsite-Box: 3725 Folder : 34 Non Paid Filler Ads
1974
Offsite-Box: 3725 Folder : 35 Overhead Costs to Magazines
1977
Offsite-Box: 3725 Folder : 36 Personnel
1974-1977
Offsite-Box: R68 Personnel [RESTRICTED]
1974-1977
Offsite-Box: 3726 Folder : 1 Reader's Digest Merchandising Allowance
1975
Offsite-Box: 3726 Folder : 2 Research: List of Mail Research Projects
1976
Offsite-Box: 3726 Folder : 3 Salaries / Bonuses
1974-1977
Offsite-Box: 3726 Folder : 4 Select Magazines Distribution
1974
Offsite-Box: 3726 Folder : 5 Stanford Court Hotel
1974
Offsite-Box: 3726 Folder : 6 Simmons
1977
Offsite-Box: 3726 Folder : 7 Strategic Planning: Forecast
1974
Offsite-Box: 3726 Folder : 8 Time Inc. Media Seminar
1977
Offsite-Box: 3726 Folder : 9 Videocomp: Airey, Norm
1977

Subseries I.B.4.b.ii. Money, 1973-1974. 0.2 Linear feet in 2 folders

Scope and Contents

Money includes financial planning records for the early years of the publication.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3726 Folder : 10 Budgets
1973-1974
Offsite-Box: 3726 Folder : 11 Strategic Planning
1973

Subseries I.B.4.b.iii. New Magazine Ideas, 1970-1976. 0.75 Linear feet in 1 record carton

Scope and Contents

New Magazine Ideas include charts listing ideas and the status of the idea, such as "no interest" or "under discussion"; and correspondence and proposals with suggestions for new magazines.

There is one folder of 1970 material from Stevens DeClerque, Assistant Publisher of Life.

Arrangement

Organized alphabetically with general files in chronological order at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3726 Folder : 12 General
1973
Offsite-Box: 3726 Folder : 13-16 General
1974
Offsite-Box: 3726 Folder : 17-18 General
1975
Offsite-Box: 3726 Folder : 19 General
1976
Offsite-Box: 3726 Folder : 20 Everyday
1974
Offsite-Box: 3726 Folder : 21 Hillsboro Associates
1976
Offsite-Box: 3726 Folder : 22 Lifetime Sports
1976
Offsite-Box: 3726 Folder : 23 Lime House
1976
Offsite-Box: 3726 Folder : 24 Mind and Body
circa 1975
Offsite-Box: 3726 Folder : 25 Outlook
1974-1975
Offsite-Box: 3726 Folder : 26 Saving and Spending
1976
Offsite-Box: 3726 Folder : 27 Sunlight
1976
Offsite-Box: 3726 Folder : 28 TV Plus
1970
Offsite-Box: 3726 Folder : 29 World Legal Letter
1976

Subseries I.B.4.b.iv. People, 1973-1977. 1.95 Linear feet in 4 record cartons

Scope and Contents

The files on People document business decisions for the first few years of publication, particularly advertising. Records include weekly reports from  People Publisher Dick Durrell to Group Vice President in charge of Magazine Publishing Art Keylor regarding activities in editorial, circulation, advertising, promotion and publicity.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3726 Folder : 30-31 Advertising
1975-1977
Offsite-Box: 3726 Folder : 32 Advertising: Consumer
1974
Offsite-Box: 3726 Folder : 33 Advertising: Gatefold Pricing
1974-1976
Offsite-Box: 3726 Folder : 34 Advertising: Marketing Organization
1975
Offsite-Box: 3727 Folder : 1 Advertising: Monthly Report
1975
Offsite-Box: 3727 Folder : 2 Advertising: Pricing
1975
Offsite-Box: 3727 Folder : 3 Advertising: Production Problems
1975-1976
Offsite-Box: 3727 Folder : 4 Advertising: Promotion
1975
Offsite-Box: 3727 Folder : 5 Advertising: Quality Issues
1977
Offsite-Box: 3727 Folder : 6-7 Advertising: Rates
1974-1975
Offsite-Box: 3727 Folder : 8-9 Advertising: Report by Issue
1975-1977
Offsite-Box: 3727 Folder : 10 Advertising: Research
1975
Offsite-Box: 3727 Folder : 11 Advertising: Sales Travel and Entertainment Report
1975
Offsite-Box: 3727 Folder : 12 Advertising: Swaps
1975
Offsite-Box: 3727 Folder : 13 Associated Press Contract
1976
Offsite-Box: 3727 Folder : 14 Awareness Study
1975
Offsite-Box: 3727 Folder : 15 Bonus Plan
1975
Offsite-Box: 3727 Folder : 16 Broadcast Swapping
1975
Offsite-Box: 3727 Folder : 17 Bulk Copies
1974
Offsite-Box: 3727 Folder : 18 Chain Distribution
1974
Offsite-Box: 3727 Folder : 19 Checkpoints
1975
Offsite-Box: 3727 Folder : 20-22 Circulation
1975-1977
Offsite-Box: 3727 Folder : 23 Circulation: ABC Reports
1974-1975
Offsite-Box: 3727 Folder : 24 Circulation: Monthly Report
1974-1976
Offsite-Box: 3727 Folder : 25 Circulation: Promotion
1974-1975
Offsite-Box: 3727 Folder : 26 Circulation: Trade Promotion
1974
Offsite-Box: 3727 Folder : 27 Cole Monger Waterhouse
1974-1975
Offsite-Box: R68 Cole Monger Waterhouse [RESTRICTED]
1974-1975
Offsite-Box: 3727 Folder : 28 Complimentary List
1974-1975
Offsite-Box: 3727 Folder : 29 Covers
1976
Offsite-Box: 3727 Folder : 30 Delivery
1974-1975
Offsite-Box: 3727 Folder : 31 Deliveries: Late
1977
Offsite-Box: 3727 Folder : 32 Distribution
1974
Offsite-Box: 3727 Folder : 33 Ditton, Peter
1975-1976
Offsite-Box: 3727 Folder : 34 Edit
1977
Offsite-Box: 3727 Folder : 35 Edit Closings
1973-1976
Offsite-Box: 3727 Folder : 36 Field Organization
1975
Offsite-Box: 3727 Folder : 37 Filler Space
1976
Offsite-Box: 3727 Folder : 38-39 Food Chains
1974
Offsite-Box: 3727 Folder : 40 Fulfillment
1973
Offsite-Box: 3727 Folder : 41 Grunwald, Henry
1974
Offsite-Box: 3727 Folder : 42-43 Legal
1976-1977
Offsite-Box: 3727 Folder : 44 Letters
1974-1976
Offsite-Box: 3727 Folder : 45 Newsletters
1976-1977
Offsite-Box: 3727 Folder : 46-47 Newsstand
1973-1975
Offsite-Box: 3727 Folder : 48-49 Permissions
1974-1975
Offsite-Box: 3727 Folder : 50-51 PIB Reports
1975-1976
Offsite-Box: 3728 Folder : 1 Pictures
1975
Offsite-Box: 3728 Folder : 2 Positioning
1975
Offsite-Box: 3728 Folder : 3 Postal Rates
1974-1975
Offsite-Box: 3728 Folder : 4 Poster Foldut
1975
Offsite-Box: 3728 Folder : 5-6 Price Testing
1973-1977
Offsite-Box: 3728 Folder : 7 Production
1975-1976
Offsite-Box: 3728 Folder : 8 Profitability
1975
Offsite-Box: 3728 Folder : 9-10 Promotion
1975-1977
Offsite-Box: 3728 Folder : 11 Promotion Expenses
1977
Offsite-Box: 3728 Folder : 12 Promotion: Mailings
1975-1976
Offsite-Box: 3728 Folder : 13 Promotion: Media
1975
Offsite-Box: 3728 Folder : 14-15 Public Place Distribution
1974-1975
Offsite-Box: 3728 Folder : 16 Rate Card
1973-1974
Offsite-Box: 3728 Folder : 17 Reprints
1975-1976
Offsite-Box: 3728 Folder : 18 Research
1977
Offsite-Box: 3728 Folder : 19 Retail Display Program
1973-1974
Offsite-Box: 3728 Folder : 20 Sales: Field Force
1974
Offsite-Box: 3728 Folder : 21 Sales: Meeting: Bermuda
1977
Offsite-Box: 3728 Folder : 22 Sales: Weekly Sales Report
1975
Offsite-Box: 3728 Folder : 23 Strategic Planning: 18-Month Forecast Review
1974
Offsite-Box: 3728 Folder : 24 Subscriber Delivery Report
1977
Offsite-Box: 3728 Folder : 25 Subscriptions
1974-1975
Offsite-Box: 3728 Folder : 26-27 Syndication
1974
Offsite-Box: 3728 Folder : 28-29 Television
1976-1977
Offsite-Box: 3728 Folder : 30 Test Markets
1974
Offsite-Box: 3728 Folder : 31 Time Distribution Services: Bonus Plan
1975
Offsite-Box: 3728 Folder : 32 Time Distribution Services: Meeting
1975 July 7
Offsite-Box: 3728 Folder : 33 Time Distribution Services: Memoranda
1976
Offsite-Box: 3728 Folder : 34 UPC Identification
1974-1976
Offsite-Box: 3728 Folder : 35 Us (magazine)
1976-1977
Offsite-Box: 3728 Folder : 36 Videocomp
1975
Offsite-Box: 3728 Folder : 37-41 Weekly Reports
1975-1977
Offsite-Box: 3728 Folder : 42 Wholesaler Allocations / Traffic and Distribution
1973
Offsite-Box: 3728 Folder : 43 Wholesaler Incentive Plan
1975
Offsite-Box: 3728 Folder : 44 Wholesaler Incentive Program
1975
Offsite-Box: 3728 Folder : 45 Year End Issue
1975

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Series I.B.4.c. 1973 to 1978 Business and Publishing: General Manager Deane Raley Files, 1974-1977. 0.4 Linear feet in 3 record cartons

Scope and Contents

Deane Raley's files document the exploration into registering People in other countries and finding local publishers to produce it since the distribution of the U.S. edition was very expensive. Includes research into the marketing of, demand for, and circulation of  People in other countries.

Also are two files documenting development of the the women's magazine.

Restricted material includes agreements or contracts with Time Inc. as a party and staff records with personally indentifiable information.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3728 Folder : 46 People International: General
1974-1976
Offsite-Box: 3728 Folder : 47 People International: Australia
1976-1977
Offsite-Box: 3728 Folder : 48-50 People International: Editorial America (Latin America)
1977
Offsite-Box: R68 People International: Editorial America (Latin America) [RESTRICTED]
1977
Offsite-Box: 3728 Folder : 51-52 People International: England / France / Germany
1976-1977
Offsite-Box: R68 People International: England / France / Germany [RESTRICTED]
1976-1977
Offsite-Box: 3728 Folder : 53 People International: Japan
1976-1977
Offsite-Box: 3729 Folder : 1 People International: Picture Rights and Contracts
1976
Offsite-Box: R68 People International: Picture Rights and Contracts
1976
Offsite-Box: 3729 Folder : 2 Women's Magazine: Budgets
1977
Offsite-Box: 3729 Folder : 3 Women's Magazine: Personnel
1976-1977
Offsite-Box: R68 Women's Magazine: Personnel [RESTRICTED]
1976-1977

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Series I.B.5. 1973 to 1978 Business and Publishing: Business Manager Paul Hale Files, 1969-1978. 6.3 Linear feet in 8 record cartons

Biographical Note

Paul Hale was the Money Business Manager from 1972 to 1973, and the Magazine Development Group (MDG) Business Manager from 1974 to 1977. When the MDG closed in 1978, he became the  People Business Manager.

Scope and Contents

Paul Hale's files document the business and publishing decisions made by the Magazines Development Group, particularly reader letters during the first year of People, and the business decisions, strategic planning and weekly reporting specific to  People and  Money, and  Life Special Reports.

Arrangement

Organized into seven subseries:

Subseries I.B.5.a. General Administrative Files

Subseries I.B.5.b. Magazine Development Administrative Files

Subseries I.B.5.c. Letters Department

Subseries I.B.4.d. Life Special Reports

Subseries I.B.5.e. Money

Subseries I.B.5.f. People

Subseries I.B.5.g. Women's Magazine

Series were determined by the archivist.

Subseries I.B.5.a. General Administrative Files, 1969-1978. 1 Linear feet in 2 record cartons

Scope and Contents

General Administrative Files contains records regarding activities and duties not specifically related to the Magazine Development Group (MDG) including Hale's expense reports that predate the MDG and memoranda sent out by Time Inc. corporate to all staff at Time Inc.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3729 Folder : 4 Accounts Payable Procedures
1974
Offsite-Box: 3729 Folder : 5-6 Annual Reports
1974-1976
Offsite-Box: 3729 Folder : 7 Automotive Strike Policy
1976
Offsite-Box: 3729 Folder : 8-9 Daily Telephone Messages
1975
Offsite-Box: 3729 Folder : 10-11 Expense Reports
1969-1974
Offsite-Box: 3729 Folder : 12 Folio: Conference: Legal and Business Problems of the Magazine Publishing Industry
1977
Offsite-Box: 3729 Folder : 13 Folio: New Magazine Report
1975
Offsite-Box: 3729 Folder : 14-15 Folio: Seminars and Workshops
1974-1977
Offsite-Box: 3729 Folder : 16-18 The Gallagher Report
1975-1976
Offsite-Box: 3729 Folder : 19-21 Media Curriculum Seminar: Time Inc. Media Update Session
1977-1978
Offsite-Box: 3730 Folder : 1 Media Curriculum Seminar: Time Inc. Media Update Session
1977-1978
Offsite-Box: 3730 Folder : 2-3 Memoranda to the Staff
1972-1975
Offsite-Box: 3730 Folder : 4-5 Vacations
1973-1975

Subseries I.B.5.b. Magazine Development Administrative Files, 1972-1978. 2 Linear feet in 4 record cartons

Scope and Contents

Magazine Development Administrative Files document administrative activities and decisions of the Magazine Development Group (MDG) including registering the copyright for the magazines handled by the MDG; questions about translated articles from Money in the Japanese  President magazine; creation of the Letters Department within the MDG; strategic planning for the MDG; and weekly reports on the activities of the MDG sent to Group Vice President in charge of Magazine Publication Arthur Keylor and later to MDG Director Garry Valk.

Restricted material include agreements or contracts with Time Inc. as a party.

Arrangement

Organized alphabetically with general materials at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3730 Folder : 6-11 General
1972-1977
Offsite-Box: 3730 Folder : 12 Accounting
1973
Offsite-Box: 3730 Folder : 13-14 Acquisition Possibilities
1974-1975
Offsite-Box: 3730 Folder : 15 Advertising?: Billing
1972-1973
Offsite-Box: 3730 Folder : 16 Annual Report
1975-1976
Offsite-Box: 3730 Folder : 17-18 Budget
1976-1977
Offsite-Box: 3730 Folder : 19 Closings
1972
Offsite-Box: 3730 Folder : 20 Complimentary / Promotion List
1973-1974
Offsite-Box: 3731 Folder : 1 Copyright Claim Registration: Money
1972-1975
Offsite-Box: 3731 Folder : 2 Copyright Claim Registration: People
1974-1975
Offsite-Box: 3731 Folder : 3 Development Meeting
1976 October 28
Offsite-Box: 3731 Folder : 4 Fawcett Publications, Inc.
1976
Offsite-Box: 3731 Folder : 5 Feature Magazine Proposal from Austin Furst
1977-1978
Offsite-Box: 3731 Folder : 6-7 The Future of Magazines Study
1975
Offsite-Box: 3731 Folder : 8 Housing
1977
Offsite-Box: 3731 Folder : 9-10 Letters Department Organization
1973-1974
Offsite-Box: 3731 Folder : 11 Life Monthlies
1974
Offsite-Box: 3731 Folder : 12 Life Monthly (New)
1977-1978
Offsite-Box: 3731 Folder : 13 New Ideas: Man's Day
1975-1976
Offsite-Box: 3731 Folder : 14 News Service Fee
1973-1975
Offsite-Box: 3731 Folder : 15 Organization (MDG)
1973-1976
Offsite-Box: 3731 Folder : 16-17 President / Diamond-Time
1973-1974
Offsite-Box: R68 President / Diamond-Time [RESTRICTED]
1973-1974
Offsite-Box: 3731 Folder : 18 Service Allocation Study
1977
Offsite-Box: 3731 Folder : 19 Spin-Offs
1977-1978
Offsite-Box: 3731 Folder : 20 Staff Headcount
1975-1977
Offsite-Box: 3731 Folder : 21-22 Strategic Planning: Special Budget Studies
1971-1973
Offsite-Box: 3731 Folder : 23 Strategic Planning: Forecast
1974-1975
Offsite-Box: 3731 Folder : 24-26 Strategic Planning: 1975 Two-Year Plan
1972-1975
Offsite-Box: 3731 Folder : 27 Strategic Planning: Five-Year Plan
1976
Offsite-Box: 3731 Folder : 28 Strategic Planning: 1976 Two-Year Plan Revised
1976
Offsite-Box: 3732 Folder : 1-2 Strategic Planning: 1976 Two-Year Plan
1976
Offsite-Box: 3732 Folder : 3 Strategic Planning: General
1977-1978
Offsite-Box: 3732 Folder : 4-5 Ventures: Outside Possibilities
1972-1976
Offsite-Box: 3732 Folder : 6-8 Weekly Reports
1976-1978

Subseries I.B.5.c. Letters Department, 1974. 0.2 Linear feet in 3 folders

Scope and Contents

Letters Department includes letters sent in by readers of People magazine during its first year of publication requesting prints of photographs, questions about celebrity trivia, and containing letters to forward on to people featured in the articles. Time Inc. declined to forward any letters.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3732 Folder : 9-10 General
1974
Offsite-Box: 3732 Folder : 11 Special Replies
1974

Subseries I.B.4.d. Life Special Reports, 1973-1977. 1 Linear feet in 3 record cartons

Historical Note

Life Special Reports were published twice a year by former  Life staff within the Magazine Development Group after the closure of the weekly  Life and are a continuation of the  Life special issues.

Scope and Contents

Life Special Reports contains records on the business decisions and publication of these biannually published issues. Records discuss cover testing, pricing, production, distribution, advertising sales, publicity packets of news collected by Corporate Public Affairs including television and radio appearance transcripts; and itemizations of spending.

Restricted material includes staff payments with personally identifying information.

Arrangement

Organized chronologically by issue published with general files at the end.

Container 1 Container 2   Title Date
Offsite-Box: 3732 Folder : 12 1973: The Spirit of Israel
1973-1974
Offsite-Box: 3732 Folder : 13 1974: The Year in Pictures 1973
1973
Offsite-Box: 3732 Folder : 14 1974: General
1974
Offsite-Box: 3732 Folder : 15 1974: Operating Statements
1974
Offsite-Box: 3732 Folder : 16 1974: One Day in the Life of America
1974
Offsite-Box: 3732 Folder : 17 1975: Year in Pictures (1974)
1974
Offsite-Box: 3732 Folder : 18 1975: General
1975
Offsite-Box: 3733 Folder : 1-6 1975: Bicentennial Issue: The 100 Events That Shaped America
1975-1976
Offsite-Box: R68 1975: Bicentennial Issue: The 100 Events That Shaped America [RESTRICTED]
1975
Offsite-Box: 3733 Folder : 7-8 1976: Year in Pictures (1975)
1975
Offsite-Box: 3733 Folder : 9-12 1976: Remarkable American Women
1976
Offsite-Box: 3733 Folder : 13 General: Miscellaneous
1977
Offsite-Box: 3733 Folder : 14 General: Joseph W. Foraker Learning Programs
1976
Offsite-Box: 3733 Folder : 15 General: Single Copy Orders
1976-1977
Offsite-Box: 3733 Folder : 16 General: 200 Great Photos
1976

Subseries I.B.5.e. Money, 1971-1976. 0.3 Linear feet in 2 record cartons

Scope and Contents

Includes Paul Hale's files on Money from when he was  Money Business Manager and the Magazine Development Group Business Manager.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3733 Folder : 17 Budget
1972
Offsite-Box: 3733 Folder : 18 Other Magazines
1971-1972
Offsite-Box: 3733 Folder : 19 Production
1972
Offsite-Box: 3733 Folder : 20 Requests for Reprints and Issues
1972-1973
Offsite-Box: 3733 Folder : 21-22 Reprints and Permissions
1972
Offsite-Box: 3734 Folder : 1-2 Strategic Planning: Two-Year Plan
1976
Offsite-Box: 3734 Folder : 3 Weekly Reports
1973-1974

Subseries I.B.5.f. People, 1974-1977. 0.5 Linear feet in 1 record carton

Scope and Contents

Includes Paul Hale's files on People, primarily focused on strategic planning.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3734 Folder : 4 Advertising
1977
Offsite-Box: 3734 Folder : 5 Strategic Planning: Forecast
1974-1975
Offsite-Box: 3734 Folder : 6 Strategic Planning: Preliminary Two-Year Plan
1974?
Offsite-Box: 3734 Folder : 7-9 Strategic Planning: Two-Year Plan
1974-1976
Offsite-Box: 3734 Folder : 10 Strategic Planning: Two-Year Plan: Allocations
1976
Offsite-Box: 3734 Folder : 11-12 Weekly Reports
1974-1975

Subseries I.B.5.g. Women's Magazine, 1976-1977. 1 Linear feet in 3 record cartons

Scope and Contents

Hale, along with Stephen LaRue and Mary Davis, has the majority of records on the women's magazine including his copies of memoranda to and from editorial. Woman is how his records usually refer to the women's magazine since this is the title the MDG ultimately wanted to use. Later materials use this as a working title. Earlier records call it the woman's magazine, the women's magazine, Project "X" or "W".

The business side worked extensively on the women's magazine beginning in mid-1976 on determining the ideal dummy size, trademark research, costs, and possible revenues. The file on background contains a copy of the 1975 prospectus written by Otto Fuerbringer who initially led editorial with assistance from Patricia Ryan. The file on editorial discusses focus group results. Research and Studies contain additional focus group results along with Ryan's and Kelso Sutton's thoughts on the idea of a women's magazine. Final Work files at the end contain more comments on the dummies from staff and focus group. In early 1978 when the MDG closed, work on the women's magazine was still underway.

Restricted material includes agreements or contracts with Time Inc. as a party.

Arrangement

Organized alphabetically with "Final Work" files at the end.

Container 1 Container 2   Title Date
Offsite-Box: 3734 Folder : 13 Administration and Profits and Losses
1976
Offsite-Box: 3734 Folder : 14 Advertising
1976
Offsite-Box: 3734 Folder : 15 Background
1975-1976
Offsite-Box: 3734 Folder : 16 Circulation
1976
Offsite-Box: 3734 Folder : 17 Dummy Budget
1976
Offsite-Box: 3734 Folder : 18 Editorial
1976
Offsite-Box: 3734 Folder : 19 Production
1976
Offsite-Box: 3734 Folder : 20-21 Research and Studies
1976
Offsite-Box: 3735 Folder : 1 Research and Studies
1976
Offsite-Box: 3735 Folder : 2-3 Sterling Forest Meeting
1976
Offsite-Box: 3735 Folder : 4-10 Final Work
1977
Offsite-Box: R68 Final Work [RESTRICTED]
1977

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Series I.B.6. 1973 to 1978 Business and Publishing: Assistant Business Manager Mary Davis Files, 1976-1977. 0.75 Linear feet in 3 record cartons

Scope and Contents

Mary Davis's files, along with Stephen LaRue's and Paul Hale's, contain the majority of women's magazine files. Davis's records track the finances during dummy production and market testing. Records include balance sheets, invoices, and interoffice memoranda regarding production costs estimates, circulation estimates, and notes on a presentation regarding the possible launch.

Restricted materials include agreements or contracts with Time Inc. as a party.

Arrangement

Organized chronologically based on the original order.

Container 1 Container 2   Title Date
Offsite-Box: R68 Life Special Reports: The Rep House Inc. / Paul Belanger [RESTRICTED]
1977
Offsite-Box: 3735 Folder : 11 Women's Magazine: General
1976-1977
Offsite-Box: 3735 Folder : 12-13 Women's Magazine: Profits and Losses
1977 April
Offsite-Box: 3735 Folder : 14 Women's Magazine: Profits and Losses
1977 May
Offsite-Box: 3735 Folder : 15 Women's Magazine: Dummy
1977 August
Offsite-Box: 3735 Folder : 16 Women's Magazine: Profits and Losses
1977 August
Offsite-Box: 3735 Folder : 17 Women's Magazine: Profits and Losses
1977 October
Offsite-Box: 3735 Folder : 18 Women's Magazine: Dummy
1977 October-November
Offsite-Box: 3736 Folder : 1 Women's Magazine: Profits and Losses
1977 December
Offsite-Box: 3736 Folder : 2 Women's Magazine: General
1977
Offsite-Box: 3736 Folder : 3 Women's Magazine: Additional 100m Study
1977
Offsite-Box: 3736 Folder : 4 Women's Magazine: Biweekly
1977
Offsite-Box: 3736 Folder : 5 Women's Magazine: Photograph-Process Letter Orders
1977
Offsite-Box: 3736 Folder : 6 Women's Magazine: Young & Rubicam
1977-1978
Offsite-Box: 3736 Folder : 7 Women's Magazine: General
1978

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Series I.B.7. 1973 to 1978 Business and Publishing: Business Office General Files, 1967-1978. 2.5 Linear feet in 3 record cartons

Scope and Contents

Mainly records from general managers Winston Cox and Deane Raley as well as Raley's secretary Donna Vecchio regarding reviving Life along with business files for publishing  Life Special Reports. Includes files from  Life general manager John Watters on earlier specials. Records focus on advertising, circulation, distribution, finances, and publicity.

One Day in the Life of America includes a folder called "Kunhardt file" which includes editorial material such as cable reports, daily notes, ideas from reporters, photograph ideas, and ideas from outsiders including senators. Possibly Kunhardt shared this material with the business side for reference.

Arrangement

Organized alphabetically. Life Special Reports have general files in front followed by magazine issue files organized by date of publication.

Container 1 Container 2   Title Date
Offsite-Box: 3736 Folder : 8 Life: Best of Life
1973
Offsite-Box: 3736 Folder : 9 Life: Life History of the U.S.
1974
Offsite-Box: 3736 Folder : 10 Life: Permissions
1973
Offsite-Box: 3736 Folder : 11 Life: Special Projects
1975
Offsite-Box: 3736 Folder : 12 Life: Use of Logo
1974
Offsite-Box: 3736 Folder : 13 Life: Village Voice Article [empty]
circa 1977
Offsite-Box: 3736 Folder : 14 Life: Watergate
1973
Offsite-Box: 3736 Folder : 15 Life Special Reports: General
1974-1975
Offsite-Box: 3736 Folder : 16 Life Special Reports: One Shot Future Ideas
1973-1974
Offsite-Box: 3736 Folder : 17 Life Special Reports: One Shot Title Research
1973
Offsite-Box: 3736 Folder : 18 Life Special Reports: Operating Statements
1974-1977
Offsite-Box: 3736 Folder : 19 Life Special Reports: Orders Sent and Receipts of Payment
1978
Offsite-Box: 3736 Folder : 20 Life Special Reports: Single Copy Orders
1977-1978
Offsite-Box: 3736 Folder : 21 Life Special Reports: To Be Billed
1978
Offsite-Box: 3736 Folder : 22 Life Special Reports: Term Project
1974
Offsite-Box: 3736 Folder : 23 Life Special Reports:  Israel's Swift Victory (John Watter files)
1967-1968
Offsite-Box: 3736 Folder : 24 Life Special Reports:  The Kennedys (John Watter files)
1968
Offsite-Box: 3736 Folder : 25 Life Special Reports:  Woodstock (John Watter files)
1969
Offsite-Box: 3736 Folder : 26 Life Special Reports:  To the Moon and Back (John Watter files)
1969-1970
Offsite-Box: 3736 Folder : 27-35 Life Special Reports:  The Spirit of Israel
1973
Offsite-Box: 3736 Folder : 36-44 Life Special Reports:  Year in Pictures 1973
1973-1974
Offsite-Box: 3737 Folder : 1-5 Life Special Reports:  Year in Pictures 1973
1973-1974
Offsite-Box: 3737 Folder : 6-19 Life Special Reports:  One Day in the Life of America
1974-1975
Offsite-Box: 3737 Folder : 20-26 Life Special Reports:  Year in Pictures (1974)
1974-1975
Offsite-Box: 3737 Folder : 27-40 Life Special Reports:  Bicentennial Issue: The 100 Events That Shaped America
1974-1976
Offsite-Box: 3738 Folder : 1-8 Life Special Reports:  Bicentennial Issue: The 100 Events That Shaped America
1975
Offsite-Box: 3738 Folder : 9-14 Life Special Reports:  Year in Pictures (1975)
1975
Offsite-Box: 3738 Folder : 15-17 Life Special Reports:  Remarkable American Women
1975-1977
Offsite-Box: 3738 Folder : 18-19 Life Special Reports:  Year in Pictures (1976)
1976-1977
Offsite-Box: 3738 Folder : 20 Life Special Reports:  Year in Pictures (1977)
1977

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Series II.A.1.a. 1981 to 1986 Editorial: Editor David Maness Files, 1981-1983. 0.1 Linear feet in 1 folder

Biographical Note

David Maness began his editorial career at Time Inc. in 1964. His first position was as an Articles Editor for Life, and he remained with this magazine in various editorial positions until it ceased publication in 1972. Maness transferred to Time-Life Books. In 1981 he was promoted to head of editorial of the newly reinstated Magazine Development Group. Maness remained in this position until 1984 when he became Assistant Corporate Editor.

Scope and Contents

David Maness's files contain only his folder on the development of "a weekly advisory from the editorial rooms of Money Magazine." The majority of his Magazine Development Group files are with his Corporate Editorial files. Some of his records were passed down to Marshall Loeb when Loeb took over as the head of editorial.

Arrangement

Series is a single folder.

Container 1 Container 2   Title Date
Offsite-Box: 3743 Folder : 1 MoneyLetter (newsletter)
1981-1983

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Series II.A.1.b. 1981 to 1986 Editorial: Editor Marshall Loeb Files, 1981-1986. 5.8 Linear feet in 7 record cartons.

Biographical Note

Marshall Loeb was a writer and editor at Time Inc. from 1956 to 1994. After holding positions at Time, Loeb became managing editor at  Money in 1980. Starting in 1984, Loeb took over as the head of editorial for the Magazine Development Group while maintaining his managing editor role. A November 5, 1985 letter from Loeb to Fred Gruin in his Corporate Editorial files states Loeb is on a temporary assignment acting as assistant to Time Inc. editor-in-chief Henry Grunwald. Loeb's files show that he held these three positions simultaneously from around 1984 to 1986. In 1986 he became the managing editor of  Fortune where he remained until his retirement in 1994.

Citations:

Miscellaneous: Special Assistant to the Editor-in-Chief Marshall Loeb Files: Time Inc. Corporate Editorial Records, MS 3009-RG 6, New-York Historical Society.

Personnel and Organization: Department Head Lists. Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.

Scope and Contents

Marshall Loeb's files contain his work heading the editorial side of the department including office files and slides of magazines under development.

Arrangement Note

Organized into two subseries:

Subseries II.A.b.i. Office Files

Subseries II.A.b.ii. Slides

Subseries II.A.b.i. Office Files, 1981-1986. 2.5 Linear feet in 3 record cartons

Scope and Contents

Marshall Loeb's office files contain his work heading the editorial side of the department. His files contain some material passed down by his predecessor David Maness possibly for reference purposes. The file on background about the group includes general information that Loeb would need to take over the role including the status of projects, staff assigned, and ideas submitted. His other files contains information on magazine proposals, specifics on the contents of magazines in development, and dicussion about publication schedules.

Some of his Magazine Development Group files were included with his Corporate Editorial files since he held these positions at the same time.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3743 Folder : 2 Background Information on Group
1982-1984
Offsite-Box: 3743 Folder : 3 Computer Disks

Scope and Contents

20 computer discs (floppy disk) : 5 1/4 in. with the titles of various magazines under development.

circa 1985
Offsite-Box: 3743 Folder : 4-5 Concept Proposals and Testing
1984
Offsite-Box: 3743 Folder : 6 Contract Form Letter
1983-1984?
Offsite-Box: 3743 Folder : 7 Home Office
1984-1986
Offsite-Box: 3743 Folder : 8-9 Investment Week
1984?
Offsite-Box: 3743 Folder : 10-12 Investment Week
1984-1985
Offsite-Box: 3743 Folder : 13 Leisure: General
1984-1985
Offsite-Box: 3743 Folder : 14-15 Leisure: General
1984-1986
Offsite-Box: 3743 Folder : 16 Leisure: Meeting
1986 January 31
Offsite-Box: 3744 Folder : 1 Magazine Development Meeting
1985 December 3
Offsite-Box: 3744 Folder : 2-3 Magazine Ideas: General
1984
Offsite-Box: 3744 Folder : 4 Magazine Ideas: Access
1984
Offsite-Box: 3744 Folder : 5 Magazine Ideas: Ahead
1984-1985
Offsite-Box: 3744 Folder : 6 Magazine Ideas: Children/Youth
1984
Offsite-Box: 3744 Folder : 7 Magazine Ideas: Food
1984
Offsite-Box: 3744 Folder : 8 Magazine Ideas: Health/Fitness
1984
Offsite-Box: 3744 Folder : 9 Magazine Ideas: Home Office
1984-1985
Offsite-Box: 3744 Folder : 10 Magazine Ideas: Memoranda
1984
Offsite-Box: 3744 Folder : 11 Magazine Ideas: Men/Women
1984
Offsite-Box: 3744 Folder : 12-13 Magazine Ideas: Outside Time Inc.
1984-1985
Offsite-Box: 3744 Folder : 14 Magazine Ideas: Pets
1984
Offsite-Box: 3744 Folder : 15 Mailings
circa 1985
Offsite-Box: 3744 Folder : 16-17 Older Readers Magazines
1981-1985
Offsite-Box: 3744 Folder : 18-20 Picture Week: General
1981-1985
Offsite-Box: 3745 Folder : 1-3 Picture Week: General
1985-1986
Offsite-Box: 3745 Folder : 4 Picture Week: Cover Evaluation Study
1985?
Offsite-Box: 3745 Folder : 5 Picture Week: Final Month
1986
Offsite-Box: 3745 Folder : 6 Picture Week: Test Press Kit
1985
Offsite-Box: 3745 Folder : 7 Protespectuses
1984-1985
Offsite-Box: 3745 Folder : 8 Quality: General
1985-1986
Offsite-Box: 3745 Folder : 9 Quality: Direct Mail Test Results
1986
Offsite-Box: 3745 Folder : 10 Quality: Walter Bernard Comments
1984
Offsite-Box: 3745 Folder : 11-12 Starza, Incorporated: Black Insight Business Plan
1985

Subseries II.A.b.ii. Slides, 1983-circa 1985. 3.3 Linear feet in 4 record cartons

Scope and Contents

Slides are in carousels and include page layouts or images of pages of dummies for magazines under development.

Arrangement

Organized alphabetically by magazine title with notes about the materials at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3746 Folder : 1 Transfer Note
1986
Offsite-Box: 3746 Item : 1 Advance
circa 1985
Offsite-Box: 3746 Item : 2 Flash (women's magazine) and  Good Cook
circa 1985
Offsite-Box: 3746 Item : 3-4 Home Office
circa 1985
Offsite-Box: 3746 Item : 5 Investment Week
circa 1985
Offsite-Box: 3747 Item : 1 Leisure
circa 1985
Offsite-Box: 3747 Item : 2 Picture Week I
circa 1985
Offsite-Box: 3747 Item : 3 Picture Week II
circa 1985
Offsite-Box: 3747 Item : 4 Quality I
circa 1985
Offsite-Box: 3747 Item : 5 Quality II
circa 1985
Offsite-Box: 3748 Item : 1 Quality (Vignelli)
circa 1985
Offsite-Box: 3748 Item : 2-3 Then and Now
circa 1985
Offsite-Box: 3748 Item : 4 Together (Live Dummy)
1983
Offsite-Box: 3748 Item : 5 Together (Scher)
circa 1983
Offsite-Box: 3749 Item : 1 Total Health
circa 1985
Offsite-Box: 3749 Item : 2 Woman
circa 1985

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Series II.A.1.c. 1981 to 1986 Editorial: Editor Mark Mulvoy Files, 1982-1986. 05. Linear feet in 1 record carton

Biographical Note

According to his bio file, Mark Mulvoy was the deputy to Editor-in-Chief Henry Grunwald and Magazine Development editor from April to October 1986, taking over from Marshall Loeb. He was on loan from his regular role as Managing Editor of Sports Illustrated.

Citation:

Time Inc. Bio Files, MS 3009-RG 2, New-York Historical Society.

Scope and Contents

Mark Mulvoy's files contain his work heading the editorial side of the department. Some Mulvoy materials span from before his tenure and contain records from his predecessor Marshall Loeb. Records include magazine proposals and feedback on magazine ideas and magazines in development.

Arrangement

Organized alphabetically with general files at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3745 Folder : 13-14 General
1985-1986
Offsite-Box: 3745 Folder : 15 Focus Group Reports: Asset and  Money People
1986
Offsite-Box: 3745 Folder : 16 Focus Group Reports: Currents
1986
Offsite-Box: 3745 Folder : 17 Focus Group Reports: 50-Plus Market
1986
Offsite-Box: 3745 Folder : 18 Magazine Ideas: Ames, Wilmer
1985-1986
Offsite-Box: 3745 Folder : 19-20 Outside Ideas
1986
Offsite-Box: 3745 Folder : 21 Pending
1982-1986

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Series II.A.2. 1981-1986 Editorial: Deputy Editor Frank Lalli Files, 1984. 0.1 Linear feet in 2 folders

Scope and Contents

Deputy Editor Frank Lalli's files contain his administrative files with notes evaluating art directors from magazines within and outside of Time Inc. and on hiring and overseeing summer interns in the Magazine Development Group.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: R68 Art Directors [RESTRICTED]
1984?
Offsite-Box: 3750 Folder : 1 Summer Interns
1984

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Series II.A.3. 1981-1986 Editorial: Picture Editor Michelle Salzano McNally Files, 1984-1985. 1 Linear feet in 1 record carton

Scope and Contents

Michelle Salzano McNally's files document her work finding images to use in all magazines under development and include some material from Picture Editor Charlie Holland. Records include correspondence returning images to the owners or licensers; and lists of photographers, photographic cooperatives, and other suppliers of images used by the Magazine Development Group including the Time Inc. Picture Collection.

Arrangement

Organized alphabetically with general material at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3750 Folder : 2-6 General
1984
Offsite-Box: 3750 Folder : 7-11 Image Returns
1984-1985
Offsite-Box: 3750 Folder : 12 Leisure: General
1984-1985
Offsite-Box: 3750 Folder : 13 Leisure: Cover Credits
circa 1985
Offsite-Box: 3750 Folder : 14 Leisure: Material Used
1985
Offsite-Box: 3750 Folder : 15-16 Leisure: Record of Returns
1984-1985

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Series II.A.4. 1981 to 1986 Editorial: Picture Week Files, 1984-1986, 2003. 7.75 Linear feet in 8 record cartons

Historical Note

Richard Stolley proposed Picture Week in September 1981 in a memorandum to the corporate editorial team. His proposal suggested it as a black-and-white "true picture magazine" that would choose from all the photographs produced in the world that week including from freelancers, agencies, other magazines, and amateurs. He said it "would not compete with  People because it would concentrate on events more than personalities, not with  Life because it would be newsy and black and white, not with  Time because it would have neither color nor many words." Stolley's rewrite of the prospectus in July 1985 did not deviate much from his original idea.

Stolley's initial proposal suggested Time Inc. print an issue to try out on the newsstand to gauge demand for a picture magazine. Beginning in 1984, the Magazine Development Group conducted focus groups and test runs of Picture Week. November 17, 1986 was the final test issue.  Picture Week was not published beyond testing due to concerns about the advertising market and it competing with  People.

Scope and Contents

Picture Week Files include carbon files of article research, drafts, and layouts for the dummy issues along with copies of the dummies and test run issues.

Arrangement

Organized into two subseries:

Subseries II.A.4.a. Carbon Files

Subseries II.A.4.b. Dummies and Test Run Issues

Subseries II.A.4.a.. Carbon Files, 1984-1985. 6.5 Linear feet in 7 record cartons

Scope and Contents

Carbon Files includes the editorial production files created while designing and writing the Picture Week dummy issues. Time Inc. publications created a carbon file for every article comprising all the collected research.

These carbon files include drafts of articles, page layouts, and cables from reporters that look intended for other Time Inc. magazines. Records are mainly from the Picture Week chief of reporters Marta Dorion, but other records come from deputy chief of reporters Joan Feeney, assistant managing editor Richard Burgheim, senior editor Steve Robinson, reporter/researchers Cinda Siler and Susan Yanella, and writers Louise Lague and David Hiltbrand.

Some files have close or publication dates from before the first known dummy printed on May 13, 1985, and the work may have been held for later use. Reporting records for the final issue are in Marshall Loeb's files.

Arrangement

Files are organized chronologically by issue close date or publication date, whichever date is available, then alphabetically by folder title which is either the article title or subject.

Container 1 Container 2   Title Date
Offsite-Box: 3754 Folder : 1-7 General
1984
Offsite-Box: 3754 Folder : 8 Lague, Louise
1984
Offsite-Box: 3754 Folder : 9 Sikh Text
1984?
Offsite-Box: 3754 Folder : 10-23 Dummy
1985 April 16
Offsite-Box: 3754 Folder : 24 Dummy
1985 April 22
Offsite-Box: 3755 Folder : 1-26 Dummy
1985 April 23
Offsite-Box: 3755 Folder : 27 Dummy
1985 April 29
Offsite-Box: 3755 Folder : 28-34 Dummy
1985 April 30
Offsite-Box: 3755 Folder : 35-43 Dummy
1985 May 6
Offsite-Box: 3756 Folder : 1-22 Dummy
1985 May 13
Offsite-Box: 3757 Folder : 1-3 Dummy
1985 May 13
Offsite-Box: 3757 Folder : 4 Dummy
1985 June 4
Offsite-Box: 3757 Folder : 5 Dummy
1985 June 17
Offsite-Box: 3757 Folder : 6-10 Dummy
1985 July 6
Offsite-Box: 3757 Folder : 11-32 Dummy
1985 July 30
Offsite-Box: 3757 Folder : 33-36 Dummy

Scope and Contents

Includes a copy of issue 1 of The Official Band Aid Magazine.

1985 August 5
Offsite-Box: 3758 Folder : 1-21 Dummy
1985 August 5
Offsite-Box: 3758 Folder : 22-30 Dummy
1985 August 6
Offsite-Box: 3759 Folder : 1-11 Dummy
1985 August 6
Offsite-Box: 3759 Folder : 12-16 Dummy
1985 August 12
Offsite-Box: 3759 Folder : 17-20 Dummy
1985 August 19
Offsite-Box: 3760 Folder : 1-12 Dummy
1985 August 19

Subseries II.A.4.b. Dummies and Test Run Issues, 1984-1986, 2003. 1.25 Linear feet in 2 record cartons

Scope and Contents

Dummies and Test Run Issues contain four different paste ups created prior to full production of the dummies, dummies from four dates of publication, and issues from two separate test runs. The dummies and test run issues show several cover design variations and logos with a major logo revision from the first test run to the second along with a price drop. Dummy dated June 17, 1985 has four different cover designs. Additional cover and logo designs are in the Art Department Graphic Development Files.

Arrangement

Arranged chronologically by creation date with notes from the Time Inc. Archives regarding the materials at the front.

Container 1 Container 2   Title Date
Offsite-Box: 3760 Folder : 13 Time Inc. Archives Notes
2003
Offsite-Box: 3760 Folder : 14 Pre-dummy Paste Up
1984
Offsite-Box: 3760 Folder : 15 Pre-dummy Paste Up
1984 May 21
Offsite-Box: 3760 Folder : 16 Pre-dummy Paste Up
1984 November 19
Offsite-Box: 3761 Folder : 1 Pre-dummy Paste Up
1984 November 19
Offsite-Box: 3761 Folder : 2 Dummies
1985 May 13
Offsite-Box: 3761 Folder : 3-4 Dummies
1985 June 17
Offsite-Box: 3761 Folder : 5 Dummies
1985 August 12-19
Offsite-Box: 3761 Folder : 6 First Test Run Issues
1985 September 30
Offsite-Box: 3761 Folder : 7 First Test Run Issues
1985 October 7-14
Offsite-Box: 3761 Folder : 8 First Test Run Issues
1985 21-28
Offsite-Box: 3761 Folder : 9 First Test Run Issues
1985 November 4-25
Offsite-Box: 3761 Folder : 10 First Test Run Issues
1985 December 2-23
Offsite-Box: 3761 Folder : 11 First Test Run Issues
1985 December 30-1986 February 3
Offsite-Box: 3761 Folder : 12 Second Test Run Issues
1986 July 28-September 8
Offsite-Box: 3761 Folder : 13 Second Test Run Issues
1986 September 15-29
Offsite-Box: 3761 Folder : 14 Second Test Run Issues
1986 November 6-November 17

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Series II.A.5. Art Department: Graphic Development Files, 1985-1986. 3.75 Linear feet in 1 record carton and 3 flat boxes

Scope and Contents

The Graphic Development files include drafts of designs for magazines under development. The majority of files are from designing Picture week. Records include designs for mastheads, covers, logos, table of contents, and page layouts.  Picture Week covers and logos files shows early attempts for "Picture News" and includes several more logo designs than are used in the dummies. Boxes 3751, 3762, and 3763 have larger format materials.

Arrangement

Organizedl alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3749 Folder : 1 Express: Logos
undated
Offsite-Box: 3749 Folder : 2 Flash: Logos
undated
Offsite-Box: 3763 Folder : 1 Picture Week: General
1985-1986
Offsite-Box: 3749 Folder : 3-5 Picture Week: Covers
1986
Offsite-Box: 3762 Picture Week: Covers
circa 1985
Offsite-Box: 3749 Folder : 6-8 Picture Week: Covers and Logos
circa 1985
Offsite-Box: 3763 Folder : 2-3 Picture Week: Logos
1985-1986
Offsite-Box: 3763 Folder : 4 Picture Week: Masthead
1985-1986
Offsite-Box: 3763 Folder : 5-8 Picture Week: Page Layouts
1986
Offsite-Box: 3751 Together and Unidentified
undated

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Series II.B.1. 1981-1986 Business and Publishing: Publisher Bruce Barnet Files, 1983-1987. 0.66 Linear feet in 1 record carton

Biographical / Historical

Bruce Barnet joined MDG as Publisher, reporting to VP of Magazines Kelso Sutton, in December 1983. Prior he held positions as the final Circulation Director of Life, senior vice president of Time-Life Films, and  Fortune Assistant Publisher. When teh MDG closed, he took over as Publisher of  Discover to administrate its sale, then was named Vice President of Planning for the Magazine Group.

Scope and Contents

Bruce Barnet's files document the business decisions of the later Magazine Development Group.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3752 Folder : 1 Picture Week: Board Meeting
1986 September 18
Offsite-Box: 3752 Folder : 2 Picture Week: Presentation
1986 March 13
Offsite-Box: 3752 Folder : 3 Picture Week: Presentation
1986 May 9
Offsite-Box: 3752 Folder : 4 Picture Week: Sutton/Grunwald Meeting
1986 May 1
Offsite-Box: 3752 Folder : 5 Picture Week: Test Market Fact Book
1986
Offsite-Box: 3752 Folder : 6 Skunkworks Presentation
1985 April 30
Offsite-Box: 3752 Folder : 7 Skunkworks Proposals
1984
Offsite-Box: 3752 Folder : 8 Trade Magazine Group Analysis
1984
Offsite-Box: 3752 Folder : 9-10 Trade Publishing
1984
Offsite-Box: 3752 Folder : 11 Two Existing Opportunities: Best of Business and Ziff Davis
1983

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Series II.B.2. 1981-1986 Business and Publishing: Associate Publisher Don Spurdle, 1984-1986. 0.33 Linear feet in 1 record carton

Scope and Contents

Don Spurdle's files document the business and publishing decisions of the later Magazine Development Group.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3752 Folder : 12-13 Development Structures
1984-1985
Offsite-Box: 3752 Folder : 14 Skunkworks: General
1985
Offsite-Box: 3752 Folder : 15-17 Skunkworks: Proposals
1984-1986

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