Time Inc. Harry Harding Files on Corporate Identity
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Abstract
Corporate executive Harry Harding's files document his work on Time Inc.'s corporate identity, specifically attempting to create a new corporate logo or trademark for use throughout the company.
Biographical Note
Time Inc. hired advertising executive Harry Harding in 1963 in a new corporate executive position reporting to president James Linen. According to his obituary in the New York Times, Harding worked on the development of international editions of magazines.
Arrangement Note
Organized alphabetically with arrangement imposed.
Scope and Contents Note
Harry Harding's files document his work on Time Inc.'s corporate identity, specifically attempting to create a new corporate logo or trademark for use throughout the company. A 1968 memoranda to James Linen titled "The Need for a World-Wide Identity Program" lists the variety of marks used by Time Inc. and its subsidiaries and describes his proposed project to create a cohesive corporate identity for the company. Files include samples of proposed logo designs on letterhead, envelopes, business cards and the corporate jet; correspondence and memoranda discussing the need for corporate design, design requirements, and trademarks of other companies; and a collection of other companies annual reports and other materials. Notes found with the loose material indicate these are Harding's materials and some materials were sent by Louis Slovinsky, possibly meaning that Harding worked with the corporate publicity office on this project.
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Access Restrictions
Materials in this collection are stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.
Use Restrictions
This collection is owned by the New-York Historical Society. Although the N-YHS owns this collection as physical property, the donor specifically retains all copyright and all other proprietary rights which may exist. The copyright law of the United States governs the making of photocopies and protects unpublished materials as well as published materials. Unpublished materials created before January 1, 1978 cannot be quoted in publication without permission of the copyright holder.
Preferred Citation Note
This collection should be cited as Time Inc. Harry Harding Files on Corporate Identity, MS 3009-RG 42, New-York Historical Society.
Location of Materials
Immediate Source of Acquisition
Gift of Time Inc. in 2015.
About this Guide
Processing Information Note
The Harry Harding Files on Corporate Identity were processed by Holly Deakyne in March 2018. The original folders were retained although some loose documents were newly housed in archival containers. Arrangement was imposed. Deakyne created the inventory and other descriptive notes to produce this finding aid.