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Guide to the Time Inc. Harry Harding Files on Corporate Identity
1967-1971
 MS 3009-RG 42

New-York Historical Society
170 Central Park West
New York, NY 10024
Phone: (212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using the Archivists' Toolkit on June 05, 2018
Description is in English using Describing Archives: A Content Standard

Scope and Contents Note

Harry Harding's files document his work on Time Inc.'s corporate identity, specifically attempting to create a new corporate logo or trademark for use throughout the company. A 1968 memoranda to James Linen titled "The Need for a World-Wide Identity Program" lists the variety of marks used by Time Inc. and its subsidiaries and describes his proposed project to create a cohesive corporate identity for the company. Files include samples of proposed logo designs on letterhead, envelopes, business cards and the corporate jet; correspondence and memoranda discussing the need for corporate design, design requirements, and trademarks of other companies; and a collection of other companies annual reports and other materials. Notes found with the loose material indicate these are Harding's materials and some materials were sent by Louis Slovinsky, possibly meaning that Harding worked with the corporate publicity office on this project.

Arrangement Note

Organized alphabetically with arrangement imposed.