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Guide to the Time Inc. Harry Harding Files on Corporate Identity
1967-1971
 MS 3009-RG 42

New-York Historical Society
170 Central Park West
New York, NY 10024
Phone: (212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using the Archivists' Toolkit on June 05, 2018
Description is in English using Describing Archives: A Content Standard

Descriptive Summary

 
Creator: Time, inc.
Title: Time Inc. Harry Harding Files on Corporate Identity
Dates [inclusive]: 1967-1971
Abstract: Corporate executive Harry Harding's files document his work on Time Inc.'s corporate identity, specifically attempting to create a new corporate logo or trademark for use throughout the company.
Quantity: 1.0 Linear feet (1 record carton)
Call Phrase: MS 3009-RG 42
Sponsor: The processing of the Time Inc. Records was made possible by a generous grant from the Henry Luce Foundation.

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Biographical Note

Time Inc. hired advertising executive Harry Harding in 1963 in a new corporate executive position reporting to president James Linen. According to his obituary in the New York Times, Harding worked on the development of international editions of magazines.

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Scope and Contents Note

Harry Harding's files document his work on Time Inc.'s corporate identity, specifically attempting to create a new corporate logo or trademark for use throughout the company. A 1968 memoranda to James Linen titled "The Need for a World-Wide Identity Program" lists the variety of marks used by Time Inc. and its subsidiaries and describes his proposed project to create a cohesive corporate identity for the company. Files include samples of proposed logo designs on letterhead, envelopes, business cards and the corporate jet; correspondence and memoranda discussing the need for corporate design, design requirements, and trademarks of other companies; and a collection of other companies annual reports and other materials. Notes found with the loose material indicate these are Harding's materials and some materials were sent by Louis Slovinsky, possibly meaning that Harding worked with the corporate publicity office on this project.

Arrangement Note

Organized alphabetically with arrangement imposed.

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Access Points

Subject Names

  • Harding, Harry

Document Type

  • Corporation records
  • Organization files

Subject Topics

  • Corporate image
  • Corporations--History
  • Time, inc -- History

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Administrative Information

Provenance

Gift of Time Inc. in 2015.

Access Restrictions

Open to qualified researchers. Materials are stored offsite and advance notice is required for use.

Use Restrictions

This collection is owned by the New-York Historical Society. Although the N-YHS owns this collection as physical property, the donor specifically retains all copyright and all other proprietary rights which may exist. The copyright law of the United States governs the making of photocopies and protects unpublished materials as well as published materials. Unpublished materials created before January 1, 1978 cannot be quoted in publication without permission of the copyright holder.

Preferred Citation Note

This collection should be cited as Time Inc. Harry Harding Files on Corporate Identity, MS 3009-RG 42, New-York Historical Society.

Related Archival Materials Note

This finding aid relates to just one record group of the Time Inc. Records. For information about the other record groups and for overall information about the archives, please see the Guide to the Time Inc. Records (MS 3009). The Henry Luce Papers (MS 3014) were acquired with the Time Inc. Records. The collection of books acquired with the records are cataloged as the Time Inc. Reference Library.

Processing Information Note

The Harry Harding Files on Corporate Identity were processed by Holly Deakyne in March 2018. The original folders were retained although some loose documents were newly housed in archival containers. Arrangement was imposed. Deakyne created the inventory and other descriptive notes to produce this finding aid.

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Container List

Container 1 Container 2   Title Date
Offsite-Box: 1787 Folder : 1 General
1967-1968
Offsite-Box: 1787 Folder : 2-3 Corporate Mark
1967-1969
Offsite-Box: 1787 Folder : 4 Designs
approximately 1968
Offsite-Box: 1787 Folder : 5 Eastex Style Manual
undated
Offsite-Box: 1787 Folder : 6-7 Examples from Other Companies
1967-1969
Offsite-Box: 1787 Folder : 8 Mock-ups
approximately 1968
Offsite-Box: 1787 Folder : 9 Notes Identifying Owner of Records
undated
Offsite-Box: 1787 Folder : 10 Project "S"
1970
Offsite-Box: 1787 Folder : 11-13 Samples
approximately 1968
Container 1 Container 2   Title Date
Offsite-Box: 1788 Samples
approximately 1968
Container 1 Container 2   Title Date
Offsite-Box: 1787 Folder : 14 Time-Life Logo
1968-1971

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