Time Inc. Consumer Marketing Records
Call Number
Date
Creator
Extent
Language of Materials
Abstract
Consumer Marketing was a division within Time Inc. which had charge of all activities in support of direct marketing for Time Inc. magazines. The collections consists of a binder of statistics on the sales, circulation, and net profit or loss of various Time Inc. magazines.
Historical Note
Consumer Marketing was a division within Time Inc. created in 1990 which had charge of all activities in support of direct marketing for Time Inc. magazines, including promotion, consumer research, cross-title marketing, subscriber database management, and advertisement buying.
Citation:
Time Inc. Subject Files, MS 3009-RG 1, New-York Historical Society.
Arrangement
The Time Inc. Consumer Marketing Records consist of the contents of a single binder. The contents remain in their original order.
Scope and Contents
The collections consists of a binder of statistics on the sales, circulation, and net profit or loss of various Time Inc. magazines.
Subjects
Conditions Governing Access
Materials in this collection are stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.
Conditions Governing Use
Taking images of documents from the library collections for reference purposes by using hand-held cameras and in accordance with the library's photography guidelines is encouraged. As an alternative, patrons may request up to 20 images per day from staff.
Application to use images from this collection for publication should be made in writing to: Department of Rights and Reproductions, The New-York Historical Society, 170 Central Park West, New York, NY 10024-5194, rightsandrepro@nyhistory.org. Phone: (212) 873-3400 ext. 282.
Copyrights and other proprietary rights may subsist in individuals and entities other than the New-York Historical Society, in which case the patron is responsible for securing permission from those parties. For fuller information about rights and reproductions from N-YHS visit: https://www.nyhistory.org/about/rights-reproductions
Preferred Citation
This record group should be cited as Time Inc. Consumer Marketing Records, MS 3009-RG 58, New-York Historical Society.
Location of Materials
Immediate Source of Acquisition
Gift of Time Inc. in 2015.
About this Guide
Processing Information
The Time Inc. Consumer Marketing Records were processed by Allen Thomas in 2021. Generic binders were disassembled and not retained, and their contents rehoused. The records were arranged in original order. Allen Thomas created the inventory and other descriptive notes to produce this finding aid.