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Time Inc. Consumer Marketing Records

Call Number

MS 3009-RG 58

Date

2000, inclusive

Creator

Time, inc. (Role: Creator)

Extent

0.3 Linear feet in 3 folders

Language of Materials

The documents in the collection are in English.

Abstract

Consumer Marketing was a division within Time Inc. which had charge of all activities in support of direct marketing for Time Inc. magazines. The collections consists of a binder of statistics on the sales, circulation, and net profit or loss of various Time Inc. magazines.

Historical Note

Consumer Marketing was a division within Time Inc. created in 1990 which had charge of all activities in support of direct marketing for Time Inc. magazines, including promotion, consumer research, cross-title marketing, subscriber database management, and advertisement buying.

Citation:

Time Inc. Subject Files, MS 3009-RG 1, New-York Historical Society.

Arrangement

The Time Inc. Consumer Marketing Records consist of the contents of a single binder. The contents remain in their original order.

Scope and Contents

The collections consists of a binder of statistics on the sales, circulation, and net profit or loss of various Time Inc. magazines.

Conditions Governing Access

Materials in this collection are stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.

Conditions Governing Use

Taking images of documents from the library collections for reference purposes by using hand-held cameras and in accordance with the library's photography guidelines is encouraged. As an alternative, patrons may request up to 20 images per day from staff.

Application to use images from this collection for publication should be made in writing to: Department of Rights and Reproductions, The New-York Historical Society, 170 Central Park West, New York, NY 10024-5194, rightsandrepro@nyhistory.org. Phone: (212) 873-3400 ext. 282.

Copyrights and other proprietary rights may subsist in individuals and entities other than the New-York Historical Society, in which case the patron is responsible for securing permission from those parties. For fuller information about rights and reproductions from N-YHS visit: https://www.nyhistory.org/about/rights-reproductions

Preferred Citation

This record group should be cited as Time Inc. Consumer Marketing Records, MS 3009-RG 58, New-York Historical Society.

Location of Materials

Materials in this collection are stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.

Immediate Source of Acquisition

Gift of Time Inc. in 2015.

Related Materials

This finding aid relates to just one record group of the Time Inc. Records. For information about the other record groups and for overall information about the archives, please see the Guide to the Time Inc. Records (MS 3009). The Henry Luce Papers (MS 3014) were acquired with the Time Inc. Records. The collection of books acquired with the records are cataloged as the Time Inc. Reference Library.

A small number of additional records on Time Inc. Consumer Marketing can be found in the Time Inc. Subject Files (MS 3009-RG 1). Additional records on marketing carried out by Time Inc. in general can be found in the Time Inc. Advertising Promotion and Circulation Promotion Files (MS 3009-RG 21)

Collection processed by

Allen Thomas

About this Guide

This finding aid was produced using ArchivesSpace on 2023-08-21 15:47:57 -0400.
Using Describing Archives: A Content Standard
Language: Description is in English

Processing Information

The Time Inc. Consumer Marketing Records were processed by Allen Thomas in 2021. Generic binders were disassembled and not retained, and their contents rehoused. The records were arranged in original order. Allen Thomas created the inventory and other descriptive notes to produce this finding aid.

Repository

New-York Historical Society
New-York Historical Society
170 Central Park West
New York, NY 10024