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Guide to the Time Inc. Entertainment Weekly Task Force Records
1986-1988 (bulk 1988)
 MS 3009-RG 59

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Allen Thomas

This finding aid was produced using ArchivesSpace on April 30, 2022
Description is in English using Describing Archives: A Content Standard

Historical Note

The concept of a weekly magazine assessing readers' entertainment options arose at Time Inc. in 1988 almost simultaneously with Mike Klingensmith and Jeff Jarvis, who then collaborated to develop the concept that became Entertainment Weekly. Time Inc. spent two years studying and testing the concept which included the formation of a Task Force on  Entertainment Weekly. This task force studied the proposed magazine's advertising potential, editorial direction, researched competing magazines, and performed direct mail marketing tests including soliciting subscriptions before the magazine was ready to be published, and created plans and reports based on their findings.  Entertainment Weekly began publication in 1990.

Citation:

Time Inc. Subject Files, MS 3009-RG 1, New-York Historical Society.