Scope and Contents

The collection consists of records belonging to Mike Klingensmith, then Chief Financial Officer of the Magazine Group and future Publisher of Entertainment Weekly, and Nancy Phillips, Business Manager of  Life and member of the task force. It includes projections on pricing, costs, circulation growth, advertising, and other forms of planning for the launch of  Entertainment Weekly as a new magazine such as direct mail advertisements, samples of other magazines, and proposals on the concept of the magazine and general style of editorial content. There is a small amount of reference material pre-dating the Task Force on  Entertainment Weekly including an earlier Time Inc. study on a new magazine concept.