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Guide to the Time Inc. Entertainment Weekly Task Force Records
1986-1988 (bulk 1988)
 MS 3009-RG 59

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Allen Thomas

This finding aid was produced using ArchivesSpace on April 30, 2022
Description is in English using Describing Archives: A Content Standard

Descriptive Summary

Creator: Time, inc.
Title: Time Inc. Entertainment Weekly Task Force records
Dates [inclusive]: 1986-1988 (bulk 1988)
Abstract: Time Inc. studied the concept of what became Entertainment Weekly for years before actually publishing the magazine. A Task Force on  Entertainment Weekly was formed to study every aspect of the proposed magazine including editorial direction and content, projections on advertising and circulation, and to perform direct-mail tests to gauge consumer interest in the magazine.
Quantity: 2 Linear feet in 2 record cartons
Location: Materials in this collection are stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.
Language: The documents in the collection are in English.
Call Phrase: MS 3009-RG 59
Sponsor: The processing of the Time Inc. Records was made possible by a generous grant from the Henry Luce Foundation.

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Historical Note

The concept of a weekly magazine assessing readers' entertainment options arose at Time Inc. in 1988 almost simultaneously with Mike Klingensmith and Jeff Jarvis, who then collaborated to develop the concept that became Entertainment Weekly. Time Inc. spent two years studying and testing the concept which included the formation of a Task Force on  Entertainment Weekly. This task force studied the proposed magazine's advertising potential, editorial direction, researched competing magazines, and performed direct mail marketing tests including soliciting subscriptions before the magazine was ready to be published, and created plans and reports based on their findings.  Entertainment Weekly began publication in 1990.

Citation:

Time Inc. Subject Files, MS 3009-RG 1, New-York Historical Society.

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Scope and Contents

The collection consists of records belonging to Mike Klingensmith, then Chief Financial Officer of the Magazine Group and future Publisher of Entertainment Weekly, and Nancy Phillips, Business Manager of  Life and member of the task force. It includes projections on pricing, costs, circulation growth, advertising, and other forms of planning for the launch of  Entertainment Weekly as a new magazine such as direct mail advertisements, samples of other magazines, and proposals on the concept of the magazine and general style of editorial content. There is a small amount of reference material pre-dating the Task Force on  Entertainment Weekly including an earlier Time Inc. study on a new magazine concept.

Arrangement

The Time Inc. Entertainment Weekly Task Force Records are arranged in alphabetical order.

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Access Points

Document Type

  • Corporation records.
  • Organization files.

Subject Organizations

  • Time, inc. -- Archives.
  • Time, inc. -- History.

Subject Topics

  • Corporations -- History.
  • Corporations -- New York (State) -- New York.
  • Publishers and publishing -- New York (State) -- New York.

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Administrative Information

Conditions Governing Access

Materials in this collection are stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.

Conditions Governing Use

Taking images of documents from the library collections for reference purposes by using hand-held cameras and in accordance with the library's photography guidelines is encouraged. As an alternative, patrons may request up to 20 images per day from staff.

Application to use images from this collection for publication should be made in writing to: Department of Rights and Reproductions, The New-York Historical Society, 170 Central Park West, New York, NY 10024-5194, rightsandrepro@nyhistory.org. Phone: (212) 873-3400 ext. 282.

Copyrights and other proprietary rights may subsist in individuals and entities other than the New-York Historical Society, in which case the patron is responsible for securing permission from those parties. For fuller information about rights and reproductions from N-YHS visit: https://www.nyhistory.org/about/rights-reproductions

Preferred Citation

The collection should be cited as Time Inc. Entertainment Weekly Task Force RecordS, MS-3009 RG 59, New-York Historical Society.

Related Materials

This finding aid relates to just one record group of the Time Inc. Records. For information about the other record groups and for overall information about the archives, please see the Guide to the Time Inc. Records (MS 3009). The Henry Luce Papers (MS 3014) were acquired with the Time Inc. Records. The collection of books acquired with the records are cataloged as the Time Inc. Reference Library.

Further material on the earliest days of Entertainment Weekly can be found in the Time Inc. Reference Files (MS 3009-RG 3). Further material on Michael Klingensmith can be found in the Time Inc. Bio Files (MS 3009-RG 2).

Immediate Source of Acquisition

Gift of Time Inc. in 2015.

Processing Information

The Time Inc. Entertainment Weekly Task Force Records were processed by Allen Thomas in 2021. The original folders were retained where present; loose material was foldered. Arrangement was imposed. Allen Thomas created the inventory and other descriptive notes to produce this finding aid.

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Container List

Container 1 Container 2   Title Date
Offsite-Box: 4294 Folder : 1 4RT Back-Up
1988
Offsite-Box: 4294 Folder : 2 Ad Sales Plan
undated
Offsite-Box: 4294 Folder : 3 Advertising Plan
1988
Offsite-Box: 4294 Folder : 4 Agency
1988
Offsite-Box: 4294 Folder : 5 Agency Expenses
1988
Offsite-Box: 4294 Folder : 6 Alternate Source Development
1988
Offsite-Box: 4294 Folder : 7 Background Reading
1988
Offsite-Box: 4294 Folder : 8 Business Plan
1988
Offsite-Box: 4294 Folder : 9 Business Plan Proposal
1988
Offsite-Box: 4294 Folder : 10-11 Circulation Plan/General
1988
Offsite-Box: 4294 Folder : 12 Competition
1988
Offsite-Box: 4294 Folder : 13 Cost and Income Estimates
1988
Offsite-Box: 4294 Folder : 14 Delivery Schedule
1988
Offsite-Box: 4294 Folder : 15 Direct Mail Test
1988
Offsite-Box: 4294 Folder : 16 Editorial
1988
Offsite-Box: 4294 Folder : 17 Editorial Plan
1988
Offsite-Box: 4294 Folder : 18 Estimated Year 6
undated
Offsite-Box: 4294 Folder : 19 Final Expenses
1988
Offsite-Box: 4294 Folder : 20 Focus Group: Currents
1986
Offsite-Box: 4294 Folder : 21 Focus Groups
1988
Offsite-Box: 4294 Folder : 22 General
1988
Offsite-Box: 4294 Folder : 23 Interview Notes/Other Notes
1988
Offsite-Box: 4294 Folder : 24-26 Magazine Samples
1988
Offsite-Box: 4295 Folder : 1 Magee Model Backup
1988
Offsite-Box: 4295 Folder : 2 Model Runs
1988
Offsite-Box: 4295 Folder : 3 Newsstand Run
undated
Offsite-Box: 4295 Folder : 4 Originals
1988
Offsite-Box: 4295 Folder : 5 Pricing
1988
Offsite-Box: 4295 Folder : 6 Pricing Run
1988
Offsite-Box: 4295 Folder : 7 Product Development
1987-1988
Offsite-Box: 4295 Folder : 8 A Profile of Entertainment Weekly Respondents
1988
Offsite-Box: 4295 Folder : 9 Project Nancy Phillips
1988
Offsite-Box: 4295 Folder : 10 Qualitative Research About Entertainment Weekly
1988
Offsite-Box: 4295 Folder : 11-12 Report of the Task Force
1988
Offsite-Box: 4295 Folder : 13 Research
1988
Offsite-Box: 4295 Folder : 14 Schedule
1988
Offsite-Box: 4295 Folder : 15 Subscriber Survey
1988
Offsite-Box: 4295 Folder : 16 TOS/Newsstand Plan
1988
Offsite-Box: 4295 Folder : 17 TV Assumptions
1988

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