A Marketing Giant Uses Its Sales Prowess to Profit on Poverty -- Thorn EMI's REntal Centers Push Sofas, Rings, VCRs tothe Poor at High Rates -- Repos and 'Couch Payments'
Alix M. Freedman
In 1993, Alix Freedman took out a rental contract from Rent-a-Center to learn how the system worked and also attended, without announcing herself, one of the company's closed sales meetings in Las Vegas -- until she was escorted out. She was a finalist for the Gerald Loeb Award in 1994 for the article.
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