"Peddling Dreams" - Alix M. Freedman - Wall Street Journal

"Peddling Dreams" - Alix M. Freedman - Wall Street Journal

A Marketing Giant Uses Its Sales Prowess to Profit on Poverty -- Thorn EMI's REntal Centers Push Sofas, Rings, VCRs tothe Poor at High Rates -- Repos and 'Couch Payments'

by: Alix M. Freedman | publication date: September 22, 1993 | Publication: Wall Street Journal | pages: A1

"Along the way, thought, its high-pressure methods have sometimes turned coercive and abusive, according to accounts by about 50 former store employees and company executives who have left within the past 18 months . . . "

In 1993, Alix Freedman took out a rental contract from Rent-a-Center to learn how the system worked and also attended, without announcing herself, one of the company's closed sales meetings in Las Vegas -- until she was escorted out. She was a finalist for the Gerald Loeb Award in 1994 for the article.