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Guide to the Harvey Rosen and El Borracho Collection
1940-1990(bulk 1945-1962)
 PR 308

New-York Historical Society
170 Central Park West
New York, NY 10024
Phone: (212) 873-3400


© 2011 New-York Historical Society

Collection processed by Megan Dolan

This finding aid was produced using the Archivists' Toolkit on November 13, 2014
Description is in English

Descriptive Summary

 
Title: Harvey Rosen and El Borracho Collection
Dates [inclusive]: 1940-1990
Dates [bulk]: Bulk, 1945-1962
Abstract: The collection is comprised of material generated and accumulated by Harvey Rosen largely relating to 'Harvey Rosen's El Borracho' supper club.
Quantity: 1.97 Linear feet (3 boxes)
Call Phrase: PR 308

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Biographical/Historical note

This collection includes an eclectic aray of material relating primarily to Harvey Rosen and his supper club, 'Harvey Rosen's El Borracho'.

Harvey Rosen was born in Brooklyn in 1911. Before taking over the El Borracho supper club he had a career in politics, serving as Deputy Fire Commissioner under Mayor Willaim O'Dwyer. He apparently also held various offices in the American Federation of Labor and Congress of Industrial Organizations.

The club, El Borracho (which translates to ‘The Drunkard’ in Italian), was originally founded by Nicky Quattriociocchi and others in 1944. The 1940s in New York City marked the end of the ‘speakeasy’ and the emergence of the ‘supper club’. Although speakeasies had similar components, supper clubs were far more elaborate. They were generally grand Art Deco establishments offering the finest in everything, including outstanding service, entertainment, and cuisine. Typically, the supper club served as both a restaurant and a night club and was considered to be a ‘destination’ where patrons would spend an entire evening, from cocktail hour to dinner to nightclub-style entertainment.

El Borracho operated during a period in New York when stylish, up-market supper clubs were in popular demand. It was situated at 51 East 55th Street, a location with a vibrant supper club scene including similar establishments such as El Morocco. Business at El Borracho originally thrived, but the club "had deteriorated considerably" by the time Rosen took over its ownership in 1956, according to an article in Monseiur magazine (held in the collection). Harvey decided to retain the original atmosphere of the establishment but also contributed some touches of his own, putting significant time and effort into management and customer service. Harvey acted as ‘host’ of the premises and remained on-site from opening (4.30pm) until closing time (4am), socializing with the patrons and ensuring that his guests felt at home. Business thrived over the year 1956 and Harvey, fondly referred to as ‘Harvey the Fire Chief’, received much praise for accomplishing such a rejuvenation of the premises in such a short space of time. This is reflected in the records.

El Borracho was conceived at the outset to be a polished, up-market venue aimed at socialites and celebrities. It was a glamorous establishment consisting of a number of stylish quirks, such as mynah birds over the bar and a menu that included a ‘Siamese’ fish with a head at both ends, jokingly priced at $4,127.82. Other quirky elements of El Borracho were the ‘Romance Room’ where various mantras regarding love and the words “I love you”, (translated into twenty-three different languages), were hanging on the wall. There was also a ‘Kiss Room’ containing thousands of signed lipstick-kissed index cards by various women that were hung all around the room. Female patrons were encouraged to add to this collection. El Borracho thrived throughout the late 1950s, closing in 1962.

After the club closed, Rosen worked as the Director of Client Services at MD Sass, an investment management firm. He passed away on June 11, 2003, survived by his wife, daughter, grand-children, and great grand-children.

This collection provides an interesting glimpse of the era of the supper club in New York City and an insight into Harvey Rosen’s life at this time. It also provides an interesting social insight into the perception of women in the 1950s.

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Scope and Contents note

The collection is comprised of an eclectic variety of material generated and accumulated by Harvey Rosen, largely relating to his supper club, 'El Borracho’. It spans the time frame from the 1950s to the late 1980s, with the bulk of material relating to the 1950s. Materials include business cards, postcards, letterhead, lip decals, and other types of ephemera relating to El Borracho; magazine and newspaper articles about the club, including a number of articles complied in a scrapbook created by Rosen; several publications, including a memoir /cookbook written by original club owner Niccolo de Quattrociocchi; photographs, including several nude photos relating to a presumed publicity stunt at the club; and various other mixed materials relating to Harvey Rosen, such as financial documents and photographs. The collection also includes matches, several ashtrays, and the club's corporate stamp.

Arrangement note

The material in this collection has been arranged in folders by their subject content.

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Administrative Information

Access Restrictions

Available by advance appointment only. To schedule an appointment, contact the Print Room Librarian at printroom@nyhistory.org. Photocopying undertaken by staff only. Limited to twenty exposures of stable, unbound material per day. (Researchers may not accrue unused copy amounts from previous days.)

Use Restrictions

Application to use images from this collection for publication should be made in writing to:

Department of Rights and Reproductions
The New-York Historical Society
170 Central Park West, New York, NY 10024-5194
rightsandrepro@nyhistory.org
212-485-9228

Permission to reproduce or quote text from this collection in a publication must be requested from and granted in writing by the Library Director, The New-York Historical Society, 170 Central Park West, New York, NY 10024-5194.

The copyright law of the United States governs the making of photocopies and protects unpublished materials as well as published materials. Unpublished materials created before January 1, 1978 cannot be quoted in publication without permission of the copyright holder.

Preferred Citation note

This collection should be cited as: Harvey Rosen and El Borracho Collection, PR 308, Department of Prints, Photographs, and Architectural Collections, The New-York Historical Society.

Provenance

Gift of The Terry Rosen Trust, 2013.

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Container List

Container 1 Container 2   Title Date
Box: 1 Folder : 1 Correspondence and notes
Box: 1 Folder : 2 Acknowledgement list and letters relating to the annual Chrismas party for the widows and children of firemen killed in the performance of their duty.
Box: 1 Folder : 3 Contract from the Songwriters Protection Association concerning Rosen's composition of 'El Borracho.

Scope and Contents note

Includes copies of the composition

Box: 1 Folder : 4 Blank copies of a debenture bond and capital stock share certificate for El Borracho
Box: 1 Folder : 5 Deposit slips
Box: 1 Folder : 6 Legal Documents
Box: 1 Folder : 7 Magazine and newspaper articles
Box: 1 Folder : 8 Photographs of Harvey Rosen with guests at El Borracho
Box: 1 Folder : 9 Photographs of partially nude women at El Borracho
Box: 1 Folder : 10 Promotional cards and stationary
Box: 1 Folder : 11 V.I.P. cards and copies of standardized letters issuing V.I.P. cards
Box: 1 Folder : 12 Ephemera from institutions other than El Borracho
Box: 1 Folder : 13 Guidebook entitled 'The Barman's Mentor: for professionals, private bars, and home use', by Eddie Woelke
Box: 2 Folder : 1 75th birthday card for Harvey Rosen
Box: 2 Folder : 2 Certificate for El Borracho from the 16th Exhibition of Printing
Box: 2 Folder : 3 Kiss ephemera from El Borracho (folder 1 of 2)
Box: 2 Folder : 4 Kiss ephemera from El Borracho (folder 2 of 2)
Box: 2 Folder : 5 Watercolor painting of Harvey Rosen
Box: 2 Volume : 1 Scrapbook containing newspaper and magazine clippings relating to Harvey Rosen and El Borracho
Box: 3 Folder : 1 Loose recipes contained in books within the collection
Box: 3 Object : Books, lip ephemera, ashtrays, monogramed matches, and stamp

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