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Guide to the Time Inc. Money Editorial Records: Managing Editor Marshall Loeb Files
1981-1986
 MS 3009-RG 11

New-York Historical Society
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New York, NY 10024
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New-York Historical Society

Collection processed by Samantha Brown

This finding aid was produced using ArchivesSpace on February 23, 2021
Description is in English using Describing Archives: A Content Standard

Historical Note

In the early 1970s, Time Inc.'s magazine development group noticed a trend. While many general interest magazines struggled to sell, special interest magazines were gaining wider popularity. To capitalize on this trend, the magazine development group explored developing more special interest magazines. Otto Fuerbringer, the editor of the magazine development department, looked at previously discarded proposals for single topic magazines. Among these proposals was Money, a personal finance magazine aimed at telling readers how to intelligently spend their income.

Money began market testing in 1972 and was officially launched in 1974. The first issue of the magazine featured cover stories about prescription drug prices, real estate tax shelters, and working wives.  Money remained in production for almost 47 years. As of June 2019, the magazine ceased physical publication. As of October 2019, the  Money website was still active and publishing new content.

Citations:

Kelly, Keith J. "Money Magazine Going out of Print Following Failed Sales Auction." New York Post. New York Post, April 18, 2019. https://nypost.com/2019/04/17/money-magazine-going-out-of-print-following-failed-sales-auction/.

Personnel and Organization: Department Head Lists. Time Inc. Reference Files (MS 3009-RG 3), New-York Historical Society.

Prendergast, Curtis, and Geoffrey Colvin. The World of Time Inc.: The Intimate History of a Changing Enterprise, Volume Three: 1960-1980. Edited by Robert Lubar. New York: Atheneum, 1986.

Biographical Note

Marshall Loeb was a writer and editor at Time Inc. between 1956 and 1994. Loeb previously worked as a foreign correspondent as well as a reporter for the St. Louis Globe-Democrat. In 1956,  Time hired him as a writer and promoted him to the position of senior editor in 1966. Loeb remained a senior editor until 1979 when he began to work specifically as an economics editor. The following year Loeb moved from  Time to become the managing editor at  Money. As part of this new position, Loeb hosted "Your Dollars," a daily radio show on the CBS Radio Network, and wrote the syndicated column "Your Money." In 1986 he became the managing editor of  Fortune where he remained until his retirement in 1994. While at his positions with  Money and  Fortune, Loeb also served as an editor with Time Inc.'s magazine development group.

Citation:

Personnel and Organization: Department Head Lists. Time Inc. Reference Files (MS 3009-RG 3), The New-York Historical Society.