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Guide to the Time Inc. Money Editorial Records: Managing Editor Marshall Loeb Files
1981-1986
 MS 3009-RG 11

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Samantha Brown

This finding aid was produced using ArchivesSpace on February 23, 2021
Description is in English using Describing Archives: A Content Standard

Descriptive Summary

Creator: Time, inc.
Title: Time Inc. Money Editorial Records: Managing Editor Marshall Loeb Files
Dates [inclusive]: 1981-1986
Abstract: The Time Inc. Money Editorial Records: Managing Editor Marshall Loeb Files focus on public appearances made by Loeb while he was managing editor. The collection is primarily scripts and transcripts.
Quantity: 3 Linear feet in 3 records cartons
Location: These materials are stored offsite and advance notice is required for use. Please contact manuscripts@nyhistory.org prior to your research visit to coordinate access. Keep in mind that it will take up to (5) business days for collections to arrive, and you should plan your research accordingly.
Language: The documents in the collection are in English.
Call Phrase: MS 3009-RG 11
Sponsor: The processing of the Time Inc. Records was made possible by a generous grant from the Henry Luce Foundation.

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Historical Note

In the early 1970s, Time Inc.'s magazine development group noticed a trend. While many general interest magazines struggled to sell, special interest magazines were gaining wider popularity. To capitalize on this trend, the magazine development group explored developing more special interest magazines. Otto Fuerbringer, the editor of the magazine development department, looked at previously discarded proposals for single topic magazines. Among these proposals was Money, a personal finance magazine aimed at telling readers how to intelligently spend their income.

Money began market testing in 1972 and was officially launched in 1974. The first issue of the magazine featured cover stories about prescription drug prices, real estate tax shelters, and working wives.  Money remained in production for almost 47 years. As of June 2019, the magazine ceased physical publication. As of October 2019, the  Money website was still active and publishing new content.

Citations:

Kelly, Keith J. "Money Magazine Going out of Print Following Failed Sales Auction." New York Post. New York Post, April 18, 2019. https://nypost.com/2019/04/17/money-magazine-going-out-of-print-following-failed-sales-auction/.

Personnel and Organization: Department Head Lists. Time Inc. Reference Files (MS 3009-RG 3), New-York Historical Society.

Prendergast, Curtis, and Geoffrey Colvin. The World of Time Inc.: The Intimate History of a Changing Enterprise, Volume Three: 1960-1980. Edited by Robert Lubar. New York: Atheneum, 1986.

Biographical Note

Marshall Loeb was a writer and editor at Time Inc. between 1956 and 1994. Loeb previously worked as a foreign correspondent as well as a reporter for the St. Louis Globe-Democrat. In 1956,  Time hired him as a writer and promoted him to the position of senior editor in 1966. Loeb remained a senior editor until 1979 when he began to work specifically as an economics editor. The following year Loeb moved from  Time to become the managing editor at  Money. As part of this new position, Loeb hosted "Your Dollars," a daily radio show on the CBS Radio Network, and wrote the syndicated column "Your Money." In 1986 he became the managing editor of  Fortune where he remained until his retirement in 1994. While at his positions with  Money and  Fortune, Loeb also served as an editor with Time Inc.'s magazine development group.

Citation:

Personnel and Organization: Department Head Lists. Time Inc. Reference Files (MS 3009-RG 3), The New-York Historical Society.

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Scope and Contents

The Time Inc. Money Editorial Records: Managing Editor Marshall Loeb Files focus on public appearances made by Loeb while he was managing editor. The record group is primarily scripts for the CBS radio show  Your Dollars. Additionally, there are scripts for Loeb's television and radio appearances and transcripts of his speeches and roundtable discussions in which he was a participant along with notes and statistical reports.

Arrangement

Arranged alphabetically.

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Access Points

Subject Names

  • Loeb, Marshall

Document Type

  • Corporation records
  • Organization files

Subject Organizations

  • Time, inc. -- Archives
  • Time, inc. -- History

Subject Topics

  • Corporations -- History
  • Corporations -- New York (State) -- New York.
  • Publishers and publishing -- New York (State) -- New York.
  • Journalists -- United States.
  • Reporters and reporting -- United States.

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Administrative Information

Custodial History

Gift of Time Inc. 2015.

Conditions Governing Access

Open to qualified researchers. Materials are stored offsite and advance notice is required for use.

Conditions Governing Use

This collection is owned by the New-York Historical Society. Although the N-YHS owns this collection as physical property, the donor specifically retains all copyright and all other proprietary rights which may exist. The copyright law of the United States governs the making of photocopies and protects unpublished materials as well as published materials. Unpublished materials created before January 1, 1978 cannot be quoted in publication without permission of the copyright holder.

Preferred Citation

This collection should be cited as Time Inc. Money Editorial Records: Managing Editor Marshall Loeb Files, MS 3009-RG 11, New-York Historical Society.

Related Materials

This finding aid relates to just one record group of the Time Inc. Records. For information about the other record groups and for overall information about the archives, please see the Guide to the Time Inc. Records (MS 3009). The Henry Luce Papers (MS 3014) were acquired with the Time Inc. Records. The collection of books acquired with the records are cataloged as the Time Inc. Reference Library.

Additional records about Money and information regarding its history can be found in the Time Inc. Subject Files (MS 3009-RG 1) and the Time Inc. Annex Files (MS 3009-RG 39). The Time Inc. Magazine Development Records (MS 3009-RG 40) may also have related materials since Marshall Loeb worked in the magazine development at the same time that he serving as  Money managing editor.

Processing Information

The Time Inc. Money Editorial Records: Managing Editor Marshall Loeb Files were processed by Samantha Brown in October 2019. The original folders were retained although some documents were transferred to archival folders in instances of overcrowding. Brown created the inventory and other descriptive notes for the record group. Series were created based on the original groups of materials. Within series, materials were arranged in their original order.

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Container List

Container 1 Container 2   Title Date
Offsite-Box: 3703 Folder : 1 ABC Shoot
1982-1983
Offsite-Box: 3703 Folder : 2 British Investment in America
1981 September 17
Offsite-Box: 3703 Folder : 3 Champion Media Awards
1982
Offsite-Box: 3703 Folder : 4 Good Morning America
1986
Offsite-Box: 3703 Folder : 5 Good Morning America: Retirement Material
1981-1985
Offsite-Box: 3703 Folder : 6 Newsmark
undated
Offsite-Box: 3703 Folder : 7 Your Dollars
1985 August 26 - 1985 October 18
Offsite-Box: 3703 Folder : 8 Your Dollars
1985 July 1 - 1985 August 23
Offsite-Box: 3703 Folder : 9-10 Your Dollars
1985 April 22 - 1985 July 15
Offsite-Box: 3703 Folder : 11 Your Dollars
1985 April 1 - 1985 June 28
Offsite-Box: 3703 Folder : 12-13 Your Dollars
1985 January 21 - 1985 April 8
Offsite-Box: 3703 Folder : 14 Your Dollars
1984 December 31 - 1985 March 29
Offsite-Box: 3703 Folder : 15 Your Dollars
1984 January 2 - 1985 January 14
Offsite-Box: 3703 Folder : 16 Your Dollars
1984 October 1 - 1984 December 28
Offsite-Box: 3703 Folder : 17 Your Dollars
1984 July 2 - 1984 September 4
Offsite-Box: 3703 Folder : 18 Your Dollars
1984 April 16 - 1984 September 28
Offsite-Box: 3703 Folder : 19-20 Your Dollars
1983 January 3 - 1983 December 30
Offsite-Box: 3704 Folder : 1 Your Dollars
1983 January 3 - 1983 December 30
Offsite-Box: 3704 Folder : 2-4 Your Dollars
1982 May 31 - 1982 December 31
Offsite-Box: 3704 Folder : 5-6 Your Dollars
1982 January 4 - 1982 May 28
Offsite-Box: 3704 Folder : 7-11 Your Dollars
1982 January 4 - 1982 July 2
Offsite-Box: 3704 Folder : 12-13 Your Dollars
1981 November 5 - 1982 May 28
Offsite-Box: 3704 Folder : 14-15 Your Dollars
1981 July 1 - 1982 January 1
Offsite-Box: 3704 Folder : 16-17 Your Dollars
1981 June 1 - 1981 December 27
Offsite-Box: 3705 Folder : 1-2 Your Dollars
1981 June 1 - 1981 December 27
Offsite-Box: 3705 Folder : 3-4 Your Dollars
1981 March 3 - 1981 June 30
Offsite-Box: 3705 Folder : 5-8 Your Dollars
1981 January 5 - 1981 May 29
Offsite-Box: 3705 Folder : 9 Your Dollars: Audience Estimates
1984-1985
Offsite-Box: 3705 Folder : 10 Your Dollars: CBS Ratings
1983

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