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Guide to the Time Inc. Corporate Public Affairs Department Records
1945-2000 (bulk 1959-1996)
 MS 3009-RG 19

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on April 20, 2021
Description is in English using Describing Archives: A Content Standard

Container List

Series VII. Exhibition Files from the Reception Center, Exhibit Hall, and Exhibition Center, 1949-1972. 15.5 Linear feet in 8 record cartons and 5 flat boxes

Historical Note

Time Inc. displayed exhibitions in public areas of their offices at the Time & Life Building at 9 Rockefeller Plaza and in the new Time & Life Building at 1271 Avenue of the Americas in the Rockefeller Center. The public areas are referred to as the Reception Center, Exhibit Hall, and Exhibition Center. It isn't clear if these are three separate areas or if they are areas with several names. were renamed.

Some exhibitions showcase Time Inc.'s history or photographs produced by Time Inc. magazines. Exhibitions may be organized by one of the Time Inc. magazines, may be co-organized by Time Inc. and an outside group, or may be a loan of a traveling exhibition from another institution. Several early exhibitions came from the American Federation of Arts.

Based on the creators of the records, exhibitions in the Reception Center, exhibit Hall, or Exhibition Center in the Time & Life Building were managed separately from the traveling exhibitions used for promotion, although there is some exhibits were reprised for travel.

Several people and offices oversaw the organization and implementation of the exhibitions including Bernard Barnes, head of Corporate Special Projects, along with his assistants over time Richard Amill, John Wingerter, John C. Byers, Elizabeth Hanson, and Wells Walker; Edgar P. Smith, assistant to the Time Inc. president; and Bernard Yudain, the assistant to the Time Inc. president in regards to public affairs. By 1968 Barnes is no longer with Time Inc., and Hanson is now in the Central Services Division (later renamed Company Services) as Exhibition Hall manager. By 1972, she is no longer with Company Services, but the Exhibition Hall is still managed as part of this division.

These files are located within the Corporate Public Affairs record group because the earliest version of Corporate Publicity was overseen by the head of Corporate Special Projects according to the Time Inc. Department Head Lists, and an archives transfer form indicates some of the material from Exhibition Center exhibits was the property of Corporate Public Affairs.

In 1970 Time Inc. creates the department Corporate Public Affairs. By 1978 Corporate Public Affairs includes Corporate Creative Services which, among other tasks, oversaw exhibits in the Time Inc. buildings or traveling exhibits sponsored by Time Inc. Around 1986, Corporate Cultural Affairs is created, which may have replaced Creative Services, fully focusing on exhibits.

Scope and Contents

Records document exhibitions shown in the public spaces of the the Time & Life Building at 9 Rockefeller Plaza and in the new Time & Life Building at 1271 Avenue of the Americas in the Rockefeller Center. The majority of files document exhibitions at the second building with one folder listing exhibitions from the first building. Included are some files discussing sculpture in the plaza.

Records come from Bernard Barnes, head of Corporate Special Projects, and his assistants Richard Amill, John Wingerter, John C. Byers, Elizabeth Hanson, and Wells Walker; and Edgar P. Smith, assistant to the Time Inc. president. The majorty of later files come from Hanson in her role as Exhibition Hall Manager with some from Bernard Yudain, the assistant to the Time Inc. president in regards to public affairs.

There is some overlap of exhibitions represented in the records kept by Time Life International/Corporate International on the international traveling exhibitions in this record group and by the Promotion and Public Affairs Department in the Time Publishing and Business Records.

Arrangement

This series is organized into three subseries:

Subseries VII.A. Administrative Files

Subseries VII.B. Exhibition Files

Subseries VII.C. Recurring Exhibition Files

Subseries VII.A. Administrative Files, 1961-1972. 0.34 Linear feet in 6 folders

Scope and Contents

The Administrative Files contain records regarding running the Reception Center and Exhibition Center and are not focused on any one exhibition. The records include correspondence, drawings, and invoices regarding fabrication of triagular steel sign to announce exhibitions, receipts for equipment purchased or loaned, and attendance statistics compared against major New York City museums. Of interest are records on commissioning artwork to place on the granite plinth over the entrance to the subway and include images of design proposals from Charles Eames and photographs of a test installation. Ultimately "Cubed Curve" by William Crovello was installed in this location, but there are no records in this series about it.

Arrangement

Organized alphabetically with arrangement determined by the archivist.

Container 1 Container 2   Title Date
Offsite-Box: 4046 Folder : 1a Archives Transfer Form
1975
Offsite-Box: 4046 Folder : 1b Insurance
1961-1972
Offsite-Box: 4046 Folder : 2 Plaza Sign
1961-1967
Offsite-Box: 4046 Folder : 3 Plinth (Plaza)
1966
Offsite-Box: 4046 Folder : 4 Projectors and Equipment
1961-1968
Offsite-Box: 4046 Folder : 5 Reception Center Attendance Figures vs. Museums
1961-1962

Subseries VII.B. Exhibition Files, 1959-1970. 9 Linear feet in 5 record cartons and 3 flat boxes

Scope and Contents

Records include correspondence from co-organizers; correspondence and memoranda regarding installation, shipping, proposals, loans, and insurance; exhibition catalogs and brochures; press releases; press clippings; photographic material depicting installed exhibitions; floor plans; and wall text and labels.

Arrangement

Organized chronologically by the exhibition opening based on the original arrangement.

Container 1 Container 2   Title Date
Offsite-Box: 4046 Folder : 6 1950-1960: Old Time & Life Building
1959-1960
Offsite-Box: 4046 Folder : 7 1961 January 23: Since Time Began
1960-1962
Offsite-Box: 4046 Folder : 8 1961 April 14: Latin America: New Departures
1960-1961
Offsite-Box: 4046 Folder : 9 1961 May 17: Eisenstaedt: Witness to His Times
1961
Offsite-Box: 4046 Folder : 10-11 1961 June 5: Famous Likenesses
1961
Offsite-Box: 4046 Folder : 12 1961 July 8: Form Givers [empty]
1961
Offsite-Box: 4046 Folder : 13-14 1961 August 5: Cover Quiz
1961
Offsite-Box: 4046 Folder : 15-16 1961 September 15: West Berlin
1961
Offsite-Box: 4046 Folder : 17 1961 October 28: Upjohn Brain
1961
Offsite-Box: 4046 Folder : 18 1962 January 24: AT&T / Communicating by Satellite
1962
Offsite-Box: R39 1962 January 24: AT&T / Communicating by Satellite [RESTRICTED]
1962
Offsite-Box: 4046 Folder : 19 1962 May 5: Italian Sculpture
1962
Offsite-Box: 4046 Folder : 20 1962 June 8: Berlin Wall
1962
Offsite-Box: 4046 Folder : 21-25 1962 June 30: Birth of the Republic
1960-1970
Offsite-Box: 4050 Folder : 1 1962 June 30: Birth of the Republic
circa 1962
Offsite-Box: 4051 Folder : 1-5 1962 June 30: Birth of the Republic
1962
Offsite-Box: 4052 Item : 1-17 1962 June 30: Birth of the Republic: Rolled Wall Text
1962
Offsite-Box: 4046 Folder : 26-27 1962 October 5: Early American Folk Arts
1962
Offsite-Box: 4046 Folder : 28 1963 February 15: Retrospect: 1923-1963 (Time's 40th anniversary)
1962-1963
Offsite-Box: 4047 Folder : 1-2 1963 July 16: World's Fair Preview
1963
Offsite-Box: 4047 Folder : 3 1963 September 28: Great Ideas of Western Man
1963
Offsite-Box: 4047 Folder : 4 1963 November 5: Soviet Graphic Arts
1963
Offsite-Box: 4047 Folder : 5 1964 January 25: The Photography of Gjon Mili
1964
Offsite-Box: 4047 Folder : 6 1964 April: World's Fair: Vatican Pavilion
1962-1965
Offsite-Box: 4047 Folder : 7 1964 April 18: Paintings of Famous People (  Time Cover Show)
1964
Offsite-Box: 4047 Folder : 8 1964 May 15: Photographs of France
1964
Offsite-Box: 4047 Folder : 9 1964 May 20: Time-Life Art for Publication
1964
Offsite-Box: 4047 Folder : 10 1964 July 8: Mother and Child in Modern Art
1964
Offsite-Box: 4047 Folder : 11 1964 September 26: Medieval Frescoes from Yugoslavia
1964
Offsite-Box: 4047 Folder : 12 1964 October 24: Eliot Elisofan
1965
Offsite-Box: 4047 Folder : 13 1965 January 22: Mathematica - A World of Numbers
1965-1967
Offsite-Box: 4047 Folder : 14 1965 May 8: Art of Two Cities
1964-1965
Offsite-Box: 4047 Folder : 15 1965 June 26: Temples of Abu Simbel
1965
Offsite-Box: 4047 Folder : 16-20 1965 August 14: Animal Behavior
1965
Offsite-Box: 4048 Folder : 1 1965 October 27: Artzybasheff
1965
Offsite-Box: 4048 Folder : 2 1966 January 15: The Works of Gordon Parks
1966
Offsite-Box: 4048 Folder : 3 1966 June 8: 17 Latin American Painters
1966
Offsite-Box: 4048 Folder : 4 1966 July 9: Industry and the Market Place
1966
Offsite-Box: 4048 Folder : 5 1966 August 27: Eisenstaedt: Witness to Our Time
1966
Offsite-Box: 4048 Folder : 6-7 1966 October 20: Early American Folk Arts
1965-1966
Offsite-Box: 4048 Folder : 8 1967 January 21: Heredity and You
1967
Offsite-Box: 4048 Folder : 9-11 1967 April 21: A Salute to Canada's Centennial and Expo 67
1967
Offsite-Box: 4048 Folder : 12 1967 June 27: Pictures of the Year 1966
1967
Offsite-Box: 4048 Folder : 13-14 1967 August 5: America's Great Wilderness
1967
Offsite-Box: 4048 Folder : 15-16 1967 September 16: Fortune / Art in World Business
1967
Offsite-Box: 4048 Folder : 17-19 1968 January 20: A Chance to Be Somebody
1968
Offsite-Box: 4049 Folder : 1 1968 May 15: Picasso - The Artist
1968
Offsite-Box: 4049 Folder : 2-6 1968 June 28: A Science Tune-In: New Horizons in Light and Sound
1968
Offsite-Box: R39 1968 June 28: A Science Tune-In: New Horizons in Light and Sound [RESTRICTED]
1968
Offsite-Box: 4049 Folder : 7-8 1968 September 28: The Olympics: ATribute to the Games
1968
Offsite-Box: 4049 Folder : 9-10 1968 November 18: Made with Paper
1967
Offsite-Box: 4049 Folder : 11-14 1969 July 12: Apollo
1969-1970
Offsite-Box: R39 1969 July 12: Apollo [RESTRICTED]
1969
Offsite-Box: 4049 Folder : 15-16 1969 September 27: Football: The First Hundred Years
1969
Offsite-Box: 4049 Folder : 17 1970 February 5: Agencies' Choice
1970
Offsite-Box: 4049 Folder : 18 Undated: Time and Life Weather Window
undated

Subseries VII.C. Recurring Exhibitions Files, 1949, 1961-1970. 7.83 Linear feet in 3 record cartons and 2 flat boxes

Historical Note

Two recurring exhibitions featured in the Time & Life Building Reception or Exhibition Center were the Christmas exhibit and The Sistine Chapel, which was frequently an Easter exhibit. These two exhibitions comprised illuminated large-scale transparency reproductions of master artworks.

In 1955, the Life staff responsible for the Rockefeller Center lobby Christmas display developed an exhibition showcasing large-size color transparencies. This was based on an exhibit of large transparencies recently produced by Kodak for Grand Central Station in 1950. The Time Inc. exhibit was the first to use the technique to reproduce works of art, showcasing illuminated copies of master works related to the life of Christ. This initial Christmas exhibit inspired the development of the later  Illuminations of Fifty Great Paintings exhibit.  The Sistine Chapel was part of  Illuminations in 1958, then displayed as a separate show.

Scope and Contents

Records document the annual Christmas and Easter exhibitions and include correspondence arranging installation and removal; floor plans; examples of wall text; and audiovisual material with the music and narration. Records mainly come from Bernard Yudain and Elizabeth Hanson. Because The Sistine Chapel was a reprisal of part of the initial  Illuminations exhibition, there are some records from Corporate Public Affairs staff Jim Alberse and Jeanne Kerr.

Unreformatted audiovisual material in the collection is not accessible.

Arrangement

Organized alphabetically with arrangement imposed by the archivist.

Container 1 Container 2   Title Date
Offsite-Box: 4053 Folder : 1-6 Christmas Story: General Files
1961-1969
Offsite-Box: 4054 Folder : 1-2 Christmas Story: Music

Scope and Contents

Includes audiovisual material.

3 audiotape reels (endless tape) : analog; 5 1/4 in., 1/4 in. tape.

circa 1961
Offsite-Box: 4054 Folder : 3-6 Christmas Story: Narration

Scope and Contents

Includes audiovisual material.

1 audio cartridge (Fidelipac cartridge) : analog; 5 1/4 x 4 in., 1/4 in. tape. Label: "Xmas Narration. 12/5/63. 10/16/69."

1 audio cartridge (Fidelipac cartridge) : analog; 5 1/4 x 4 in., 1/4 in. tape. Label: "Xmas Narration. 12/19/63. 10/16/69."

1 audio cartridge (Fidelipac cartridge) : analog; 5 1/4 x 4 in., 1/4 in. tape. Label: "Xmas Narration. 12/12/66."

2 audio cartridges (Fidelipac cartridge) : analog; 5 1/4 x 4 in., 1/4 in. tape. Label: "Christmas Narration. 12/24/69."

1963-1969
Offsite-Box: 4053 Folder : 7 Christmas Story: Notes for Show in 1970
1962-1970
Offsite-Box: 4053 Folder : 8 Christmas Story: Souvenir Brochure
circa 1961-1969
Offsite-Box: 4053 Folder : 9 Christmas Story: Structural Display Blueprints
1961
Offsite-Box: 4054 Folder : 7 Christmas Story: Telephone Tape

Scope and Contents

Includes audiovisual material.

2 audiotape reels (endless tape) : analog; 5 1/4 in., 1/4 in. tape.

circa 1961
Offsite-Box: 4050 Folder : 2-4 Christmas Story: Wall Text and Labels
circa 1960
Offsite-Box: 4053 Folder : 10-12 The Sistine Chapel: General Files
1958-1970
Offsite-Box: 4055 Item : 10-17 The Sistine Chapel: Floor Plans and Wall Text
1961
Offsite-Box: 4055 Item : 1-9 The Sistine Chapel: Floor Plans: Lobby
1961
Offsite-Box: 4055 Folder : 1 The Sistine Chapel:  Life Article
1949
Offsite-Box: 4056 Folder : 1-2 The Sistine Chapel: Music

Scope and Contents

Includes audiovisual material.

1 audiotape reel (endless tape) : analog, 7 1/2 ips; 5 1/4 in., 1/4 in. tape. On container label: "Time & Life Easter Music. Sistine Chapel. 3/13/62. 7.5ips. Repaired 4/1/70."

1 audiotape reel (endless tape) : analog, 7 1/2 ips, monaural; 5 1/4 in., 1/4 in. tape. On container label: "W.O.#: R-28788" and "Product: Time & Life Easter Show."

1 audiotape reel (endless tape) : analog, 7 1/2 ips, monaural; 5 1/4 in., 1/4 in. tape. On container label: "W.O.#: R-28186" and "Product: Time & Life Easter Show."

1962
Offsite-Box: 4056 Folder : 3-7 The Sistine Chapel: Narration

Scope and Contents

Includes audiovisual material.

2 audiotape cartridges (Fidelipac cartridge) : analog; 6 7/8 x 6 in., 1/4 in. tape. On label: "Easter ___. [Repair] 3/27/68."

2 audiotape cartridges (Fidelipac cartridge) : analog, 7 1/2 ips; 6 7/8 x 6 in., 1/4 in. tape. On label: "Sistine Chapel."

1 audiotape cartridge (Fidelipac cartridge) : analog, 3 3/4 ips; 6 7/8 x 6 in., 1/4 in. tape. On label: "Easter Narration. Sistine Chapel."

3 audiotape cartridges (Echo-matic II self threading) : analog, 3 3/4 ips; 5 x 3 1/2 in., 1/4 in. tape. On label: "Time, Inc. Exhibition Hall. Easter Show."

1968
Offsite-Box: 4055 Folder : 2 The Sistine Chapel: Photographs of Artwork
circa 1961
Offsite-Box: 4055 Item : 18 The Sistine Chapel: Transparency
circa 1961
Offsite-Box: 4056 Folder : 8-9 The Sistine Chapel: Wall Text

Scope and Contents

Includes audiovisual material along with wall text labels.

1 audiotape reel : analog; 5 in., 1/4 in. tape. On label: "Culture."

1962
Offsite-Box: 4057 Item : 1-9 The Sistine Chapel: Wall Text
circa 1962

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