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Guide to the Time Inc. Time Publishing and Business Records
 MS 3009-RG 24

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400

New-York Historical Society

Collection processed by Holly Deakyne and Melanie Rinehart

This finding aid was produced using ArchivesSpace on April 13, 2021
Description is in English using Describing Archives: A Content Standard

Container List

Series V. Circulation Department Records: Director Bernhard M. Auer Files, 1936-1960. 0.25 Linear feet in 1 record carton

Biographical / Historical

Bernhard "Bernie" M. Auer was Time Circulation Manager from at least 1949 through 1955. In the earliest retained Department Head List from 1949 in the Time Inc. Reference Files, this position is listed under the Time Inc. Circulation Department. By 1951 the corporate department has disappeared, and the position is overseen by the magazine. By April 1959, he is signing as Circulation Director. Auer is promoted to  Time Publisher in 1960.


Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.

Scope and Contents

Circulation Director Bernhard "Bernie" Auer's files include additional material included in Time or sent out separately from the magazine along with several subscriber surveys, mainly for new subscribers. The surveys included questions on behaviors and demographics such as age, marital status, and income in an attempt for  Time to understand who wanted the magazine and how to appeal to future subscribers.


Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3290 Folder : 1-2 Art Book (Three Hundred Years of American Painting)
Offsite-Box: 3290 Folder : 3 Elections: Convention Booklet
Offsite-Box: 3290 Folder : 4-5 Elections: Convention Guidebook
Offsite-Box: 3290 Folder : 6 Elections: Election Year Argument Settler
Offsite-Box: 3290 Folder : 7 New Subscriber Surveys

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