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Guide to the Time Inc. Time Publishing and Business Records
1929-1999
 MS 3009-RG 24

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne and Melanie Rinehart

This finding aid was produced using ArchivesSpace on April 13, 2021
Description is in English using Describing Archives: A Content Standard

Container List

Series IV. Advertising Sales Department Records, 1927-1974. 3.5 Linear feet in 4 record cartons including 21 reels of microfilm

Scope and Contents

The Advertising Sales Department Records include files from the offices of the assistant directors, and microfilm of advertiser record cards listing information regarding ads place in Time.

Arrangement

Organized into two subseries:

Subseries IV.A. Assistant Director Files

Subseries IV.B. Advertiser Record Cards

Subseries IV.A.Assistant Director Files, 1963-1974. 1 Linear feet in 1 record carton

Scope and Contents

This series contains files from Assistant Advertising Sales Directors Dean Hill and Edmund Burke primarily regarding annual meetings and conferences organized for sales staff. Records include correspondence to and from vendors and venue providers, internal memoranda planning the events, venue brochures, meeting itineraries, general information handouts for participants, itemizations of costs, and participant lists.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3265 Folder : 1-2 40th Anniversary Lists
1963
Offsite-Box: 3265 Folder : 3 Managers Meeting
1968
Offsite-Box: 3265 Folder : 4 Managers Meeting
1969
Offsite-Box: 3265 Folder : 5 Managers Meeting
1970
Offsite-Box: 3265 Folder : 6-7 Managers Meeting
1972
Offsite-Box: 3265 Folder : 8 Managers Meeting
1974
Offsite-Box: 3265 Folder : 9-10 Sales Meetings: Sports Illustrated-Others: Collected Travel Brochures
1974
Offsite-Box: 3265 Folder : 11 Supervisors Meeting
1970
Offsite-Box: 3265 Folder : 12 Time in New York
1965
Offsite-Box: 3265 Folder : 13 Time Sales-Marketing Convention
1974
Offsite-Box: 3265 Folder : 14 Time Sales Meeting
1966
Offsite-Box: 3265 Folder : 15 Time Sales Meeting
1969
Offsite-Box: 3265 Folder : 16-18 Time Sales Meeting

Scope and Contents

Includes as an event the first Time Worldwide Challenge Cup Golf Tournament.

1969
Offsite-Box: 3265 Folder : 19-20 Time Sales Meeting
1972
Offsite-Box: 3265 Folder : 21-22 Time Sales Meeting: Innisbrook
1974
Offsite-Box: 3265 Folder : 23-24 Time Sales Meeting: Puerto Rico
1974
Offsite-Box: 3265 Folder : 25 Time Sales and Supervisors Meeting
1973
Offsite-Box: 3265 Folder : 26 Time Worldwide Challenge Cup Golf Tournament
1969
Offsite-Box: 3265 Folder : 27-28 Time Worldwide Challenge Cup Golf Tournament
1970

Subseries IV.B. Advertiser Record Cards, 1927-1974. 2.5 Linear feet in 3 record cartons including 21 reels of microfilm

Scope and Contents

The Time Advertiser Record Cards include microform and physical cards. The majority of the records are on microfilm. The dates refer to the original material and not the creation of the microfilm.

For the microfilm, advertisers are divided into the domestic and international editions. The domestic advertisers are on ten reels and list advertisers from the original American edition. The international advertisers are on eleven reels and list advertisers from the various international editions such as Canada, Asia, SoPac, Latam, and Atlo. Each record card contains the date of issue for the advertisement, size of ad, if it is in black-and-white or color, and the cost. size of ad, if it is in black-and-white or color, and the cost.

Physical cards from 1974 are divided into Demographic, Metropolitan, National, and Regional. These cards are an example of the cards that were microfilmed. The cards list the advertiser, salesman, and advertising agency.

Adv. Contr. Hist. Rep. are on microfiche and might be duplicates of the 1974 physical cards or might be another report on advertisers. The abbreviation could mean Advertising Contract History Report. This microfiche was found with the 1974 cards.

Arrangement

These records remain in the original order. The microfilm was stored together, and the physical cards were stored with the microfiche.

The microfilm is grouped by domestic and international. Within each group, the imaged cards are organized alphabetically by the name of company or organization placing ad, not by the name of the product.

The physical cards are in four original groups which have been placed in alphabetical order. Within each group, cards are organized alphabetically by the name of company or organization placing ad, not by the name of the product. The microfiche is at the end as a possible duplicate of the physical cards and remains in the original chronological order.

Container 1 Container 2   Title Date
Offsite-Box: 3324 Domestic Advertisers (microfilm)
1927-1968
Offsite-Box: 3324 International Advertisers (microfilm)
1941-1970
Offsite-Box: 3327 Folder : 1-2 Domestic: Demographic
1974
Offsite-Box: 3327 Folder : 3-8 Domestic: Metropolitan
1974
Offsite-Box: 3327 Folder : 9-11 Domestic: National: A-R
1974
Offsite-Box: 3328 Folder : 1 Domestic: National: S-Z
1974
Offsite-Box: 3328 Folder : 2-4 Domestic: Regional
1974
Offsite-Box: 3328 Folder : 5-10 Adv. Contr. Hist. Rep. (microfiche)
1974

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