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Guide to the Time Inc. Time Publishing and Business Records
1929-1999
 MS 3009-RG 24

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne and Melanie Rinehart

This finding aid was produced using ArchivesSpace on April 13, 2021
Description is in English using Describing Archives: A Content Standard

Container List

Series VI. Production and Ad Records Department Records: International Ad Files, 1982-1988. 12 Linear feet in 12 record cartons

Scope and Contents

Staff who created or received these records include International Ad Records Manager Robert Parlapiano and International Ad Production Manager Thomas Crusie, both part of the Production and Ad Records staff according to the Time Inc. Department Head Lists in the Time Inc. Reference Files; along with Angela Licausi and Martin Barbieri, listed in the records as responsible for international accounts. Parlapiano is also listed as responsible for international accounts so it is presumed Licausi and Barbieri are part of Production and Ad Records.

Records include correspondence to and from companies and their agency representatives, invoices, insertion orders for ad campaigns and ad placements; along with and lists of corporations, products and insertion dates and files on special section advertisements. While the staff handle the international ads, there are insertion orders that list placements for domestic editions along with the international editions of for all editions of Time.

The Advertisers files represent over 500 companies. If a major company existed in the 1980s, it is probable that a files exists for it. Examples of companies include Apple, BMW, British American Tobacco, Hyatt, IBM, ITT Sheraton Corporation, Heineken, Honda, Japan Airlines, KLM Royal Dutch, Kuwait Airways, Lombard North Central, Martini & Rossi, Matsushita Electric, Minolta, New Zealand Post Office, Ricoh, Rolex, and Rupert International.

There are gaps in the alphabetical ranges of Advertisers files. Files marked as from 1983 contain some records from late 1982. Files marked as from 1988 contain some records from late 1987. One folder from 1984 was found among the 1988 files and moved to its chronological location.

Citation:

Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.

Arrangement

This series is organized chronologically by year and alphabetically within each year. Some companies were filed by the last name of the purveyor instead of by the full name of the company (e.g., Henry Birks & Sons Ltd.)

The arrangement is basd on the original order of the Advertiser files which were grouped by year then alphabetically arranged within each year instead of having continuous client files. Files other than Advertiser files were originally in no order.

Container 1 Container 2   Title Date
Offsite-Box: 3266 Folder : 1-7 1982: Advertising Lists: General
1982
Offsite-Box: 3266 Folder : 8 1982: Advertising Lists: Canada
1982
Offsite-Box: 3266 Folder : 9 1982: Advertising Lists: Changes or Omissions
1982
Offsite-Box: 3266 Folder : 10 1982: Advertisers: House Ads
1982
Offsite-Box: 3266 Folder : 11 1982: Advertisers: Media Networks, Inc.
1982
Offsite-Box: 3266 Folder : 12 1982: Advertisers: Time Book-of-the-Month Club
1982
Offsite-Box: 3266 Folder : 13 1982: Advertisers: Time Circulation
1982
Offsite-Box: 3266 Folder : 14 1982: Advertisers: Time-Life Books
1982
Offsite-Box: 3266 Folder : 15-28 1982: Advertisers: Xerox-Zureg Inc.
1982
Offsite-Box: 3266 Folder : 29-32 1982: Special Sections
1982
Offsite-Box: 3267 Folder : 1-25 1982: Special Sections
1982
Offsite-Box: 3267 Folder : 26-76 1983: Advertisers: Abbot Laboratories-Allied Van Lines
1983
Offsite-Box: 3268 1983: Advertisers: Amaretto di Saronno-Henry Birks & Sons Ltd.
1983
Offsite-Box: 3269 1983: Advertisers: Blueport A.C.T. (NZ) Ltd.-Canadian National
1983
Offsite-Box: 3270 1983: Advertisers: Canadian Pulp and Paper-John Cawsey; Haggie-IBM (International Business Machines Corporation)
1983
Offsite-Box: 3271 1983: Advertisers: IBM (International Business Machines Corporation)-K. Hattori and Co.
1983
Offsite-Box: 3272 1983: Advertisers: KLM (Airline)-McWilliams Wines NZ Ltd.
1983
Offsite-Box: 3273 1983: Advertisers: Meaghers-Odlum Brown
1983
Offsite-Box: 3274 1983: Advertisers: OECA (Ontario Educational Communications Authority)/TV-Ramada Inns
1983
Offsite-Box: 3275 Folder : 1-52 1983: Advertisers: Ramlosa-Rupert; Stuart Alexander; Thomas Hardy & Sons; William Mara Company
1983
Offsite-Box: 3275 Folder : 53 1984: Advertisers: British American Tobacco
1984
Offsite-Box: 3275 Folder : 54-73 1988: Advertisers: Acer Incorporated-Air Rianta
1988
Offsite-Box: 3276 1988: Advertisers: Akzo Chemical Corporation-Caltex
1988
Offsite-Box: 3277 1988: Advertisers: Calvert Empresa de Bebidas Ltda-Export Processing Zones Authority; L.L.Bean
1988

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