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Guide to the Time Inc. Fortune Publishing and Business Records
1929-2005
 MS 3009-RG 25

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Samantha Brown and Holly Deakyne

This finding aid was produced using ArchivesSpace on February 25, 2021
Description is in English using Describing Archives: A Content Standard

Container List

Series I. Publisher William Geer Files, 1929-1949. 3.35 Linear feet in 5 record cartons

Biographical Note

William Geer began working for Time Inc. as writer in 1929 after graduating from Yale. During his time as a writer, Geer assisted with the March of Time radio shows. In 1939, Geer was promoted to promotion manager for Time Inc. but changed positions the following year and became the assistant to the president. Geer remained in this position for two years before beginning to work for  Fortune. It is unclear what Geer's first position with  Fortune was. Some materials indicate that he worked as a general manager from 1942 to 1943 while others have him listed as a publisher for all seven years that he worked for  Fortune. In 1949, Geer left  Fortune and became associate publisher of  Life. During his time as associate publisher, Geer also acted as a producer of the television series  Crusade in Europe, which ran from 1950-1951 and was an attempted relaunched of the  March of Time film series. In 1954, Geer retired from Time Inc.

Citations:

"William Geer Sr. of Time Inc. Dead." New York Times. August 23, 1976. Accessed January 3, 2019. https://www.nytimes.com/1976/08/23/archives/william-geer-sr-of-time-inc-dead-fortune-and-life-official-70-with.html

Personnel and Organization: Department Head Lists. Time Inc. Reference Files (MS 3009-RG 3), The New-York Historical Society.

Scope and Contents

The Publisher William Geer files were created or collected by Geer during his time working for Fortune from 1942 to 1949 and contain materials from 1929 to 1949. Materials that date prior to 1942 are items that Geer used for reference. Additionally, Geer's files include materials from Richardson Wood, a member of  Fortune's board of editors beginning in 1940. While Time Inc. in general kept a strict separation between the editorial and publishing sides of their enterprises, materials within this series indicate that Wood and Geer sent materials between each other and may have collaborated on some projects together.

Materials in the series include lists of Fortune advertisers, lists of ad agencies, advertising order policy, drafts of ads and page layouts, answers to common questions about the ad department, chart of circulation expenses, clippings, plans for senior  Fortune writers, department of labor reports, financial statements, outlines of department objectives, reports on circulation fulfillment, reports on circulation demographic problems, reports on the future of Time Inc., edit formula/plans, reports on operations, reports on comments concerning  Fortune, and correspondence. The topics discussed in the correspondence include  Fortune circulation, public perception of  Fortune, new ad accounts, number of ads, estimated ad revenue, magazine ideas, meetings, complaints about  Fortune ads, expenses, budgets, salaries, Newspaper Guild negotiations and election surveys.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 2901 Folder : 1-2 Advertising
1930, 1938-1946, undated
Offsite-Box: 2901 Folder : 3 Advertising Promotions: Magazine Comparisons
1948
Offsite-Box: 2901 Folder : 4 Advertising Promotions: Miscellaneous
1947-1948
Offsite-Box: 2901 Folder : 5 Advertising Sales
1942-1946
Offsite-Box: 2901 Folder : 6 Advertising Sales: Conventions and Meetings
1947
Offsite-Box: 2901 Folder : 7 Advertising Sales: Miscellaneous
1946-1949
Offsite-Box: 2901 Folder : 8 Alexander, Brooke
1946
Offsite-Box: 2901 Folder : 9-10 Art Department
1945-1948
Offsite-Box: 2901 Folder : 11-12 Black, Howard
1945-1948
Offsite-Box: 2901 Folder : 13 Budget
1948
Offsite-Box: 2901 Folder : 14 Budget Worksheets
1945-1946
Offsite-Box: 2901 Folder : 15 Carlson, Arnold
1947-1948
Offsite-Box: 2901 Folder : 16-17 Circulation: Fulfillment
1946
Offsite-Box: 2901 Folder : 18 Circulation: Fulfillment: Miscellaneous
1946-1948
Offsite-Box: 2901 Folder : 19 Circulation: Miscellaneous
1947-1948
Offsite-Box: 2901 Folder : 20 Circulation: Newsstand: Young, Paul and Ralph Lindley
1945-1946
Offsite-Box: 2901 Folder : 21 Circulation: Pratt, F.D.
1945-1946
Offsite-Box: 2901 Folder : 22-23 Complaints
1944-1948
Offsite-Box: 2901 Folder : 24 Consumer Survey
1948
Offsite-Box: 2901 Folder : 25 Correspondence
1945-1946, undated
Offsite-Box: 2901 Folder : 26 Correspondence: A-Z
1947-1948
Offsite-Box: 2901 Folder : 27 Dewey-Mieklejohn Debate
1945
Offsite-Box: 2901 Folder : 28 Digest Permissions
1945
Offsite-Box: 2901 Folder : 29 Dumbarton Oaks Pamphlet
1945
Offsite-Box: 2901 Folder : 30 Edit: Galbraith, J.K.
1944
Offsite-Box: 2901 Folder : 31 Edit: Harris, W.B.
1945
Offsite-Box: 2901 Folder : 32 Edit: Miscellaneous
1945-1947
Offsite-Box: 2901 Folder : 33 Edit: Survey: 1944 Election
1944-1945
Offsite-Box: 2902 Folder : 1 Edit: Survey: 1944 Election
1944
Offsite-Box: 2902 Folder : 2 Edit: Survey: Fortune Readership
1945
Offsite-Box: 2902 Folder : 3 Edit: Survey: Wood, Richardson
1944-1945
Offsite-Box: 2902 Folder : 4 Edit: Wood, Richardson: Fortune Agreement
1945
Offsite-Box: R42 Edit: Wood, Richardson: Fortune Agreement [RESTRICTED]
1945
Offsite-Box: 2902 Folder : 5 Empire State Move
1944-1945
Offsite-Box: R42 Empire State Move [RESTRICTED]
1945
Offsite-Box: 2902 Folder : 6 F.A. Study
1943
Offsite-Box: 2902 Folder : 7 Fortune Fans: Roper Survey
1945
Offsite-Box: 2902 Folder : 8 Fortune Future
1940-1941
Offsite-Box: 2902 Folder : 9 Fortune: Memoranda: Miscellaneous
undated
Offsite-Box: 2902 Folder : 10 Fortune: Memoranda: 1944 and Postwar: Budgetary and Business Program
1943
Offsite-Box: 2902 Folder : 11-12 Fortune: Sales Meeting Proceedings
1948
Offsite-Box: 2902 Folder : 13 Freedom of the Press Insert: 1947 April
1947
Offsite-Box: 2902 Folder : 14 Future
1947
Offsite-Box: 2902 Folder : 15 Gettell, Richard Glenn
1945-1946
Offsite-Box: 2902 Folder : 16-18 Guild: Management Negotiations
1946, undated
Offsite-Box: R42 Guild: Management Negotiations [RESTRICTED]
1945-1946, undated
Offsite-Box: 2902 Folder : 19 Harrison, Richard Edes
1943
Offsite-Box: 2902 Folder : 20 Holiday
1948
Offsite-Box: 2902 Folder : 21-22 Infantry Journal Reprint: Japanese Issue: 1944 April
1944-1945
Offsite-Box: 2902 Folder : 23 Interviews with Subscribers
1939-1943
Offsite-Box: 2902 Folder : 24 Jessup Book: United States in a New World
1944
Offsite-Box: 2902 Folder : 25 Jones, Alfred
1945
Offsite-Box: 2902 Folder : 26 Larsen: Fortune Division Reports to
1945-1948
Offsite-Box: 2903 Folder : 1 Letters and Memoranda
1948
Offsite-Box: 2903 Folder : 2 Library Survey
1941
Offsite-Box: 2903 Folder : 3 Luce, Henry R.
1947-1948
Offsite-Box: 2903 Folder : 4 Magazine Digest
1943
Offsite-Box: 2903 Folder : 5 Miscellaneous Memoranda
1942
Offsite-Box: 2903 Folder : 6 Murray, D.C.
1943
Offsite-Box: 2903 Folder : 7 New Fortune
1948
Offsite-Box: 2903 Folder : 8-9 New Fortune: Blurbs and Comments
1948-1949
Offsite-Box: 2903 Folder : 10 New Fortune: Directive Copies
undated
Offsite-Box: 2903 Folder : 11-13 New Fortune: Letters and Reports
1929, 1944-1948
Offsite-Box: 2903 Folder : 14-15 New Fortune: Miscellaneous
1948
Offsite-Box: 2903 Folder : 16 New Fortune: Progress Reports File
1948
Offsite-Box: 2903 Folder : 17 New Fortune: William D. Geer Speeches: Advertising Sales Convention 1948 May and Executive Group 1948 Oct. 14
1948
Offsite-Box: 2903 Folder : 18 Pepper, James W.
1946-1947
Offsite-Box: R42 Pepper, James W. [RESTRICTED]
1946
Offsite-Box: 2903 Folder : 19 Personnel: Miscellaneous
1947-1948
Offsite-Box: 2903 Folder : 20-21 Position: Wood Survey
1945
Offsite-Box: 2903 Folder : 22 Production: Jersey City
1947-1948
Offsite-Box: 2903 Folder : 23-24 Production: Miscellaneous
1947-1948
Offsite-Box: 2903 Folder : 25 Renner, Dr. George T.: Teachers College
1942
Offsite-Box: 2904 Folder : 1 Roper, Elmo: Miscellaneous
1948
Offsite-Box: 2904 Folder : 2 Trailer: March of Time: Wood, Richardson
1943-1944

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