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Guide to the Time Inc. Life Publishing and Business Records
1936-2001
 MS 3009-RG 26

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Samantha Brown and Holly Deakyne

This finding aid was produced using ArchivesSpace on March 09, 2021
Description is in English using Describing Archives: A Content Standard

Container List

Series IV. Market Research Department Files, 1938-1970. 5.275 Linear feet in 6 record cartons, 1 flat box

Historical Note

Based on department heads lists, the Market Research was a department within advertising promotion and circulation from 1949 to 1953. In 1954, these two separate departments were consolidated into one Market Research department but this department disappears from the department heads lists in 1964. Since much of the work done by Market Research overlapped with the work done in the Circulation department, it is believed that Circulation absorbed Market Research. Market Research and Circulation also tended to work conjointly on research projects.

Scope and Contents

The Market Research Department Files include materials from 1946 to 1970 and focus on researching circulation statistics. Included in this series are reports on direct mail coverage, reader survey results, sales statements, notes, list of places with special newsstand introduction offers, distribution formula test instructions, store surveys, wholesale estimates, lists of sale sites, newsstand schedules, reports on sales developments, reports on turnover experiment results, reports on sales, reports on newsstand buyers of life, reports on direct sales, stockholder studies, reports on the attitude toward Life, reports on attitudes to proposed time/life record library, reports on subscriber attitudes, study of readership among college students, subscriber surveys, reports on subscriber characteristics, statistics sheets, contracts, clippings, and correspondence. The correspondence in this series discusses newsstand buyers, life readership, newsstand buyer characteristics, formula tests, delivery schedules, issue test sites, posters used at test sites, sales developments, the importance of small dealers in sales, analysis of subscribers, and saturation tests.

Arrangement

Arranged alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3030 Folder : 1 Attitudes to a Proposed Time/  Life Record Library
1964
Offsite-Box: 3030 Folder : 2 Attitudes to a Proposed Time/  Life Record Library: Appendix
1963
Offsite-Box: 3030 Folder : 3 Babette Kass
1962-1964
Offsite-Box: 3030 Folder : 4 Babette Kass: Cover Quality Associated with Newsstand Sales
undated
Offsite-Box: 3030 Folder : 5 Census Match
undated
Offsite-Box: 3030 Folder : 6-7 Jello Radio and TV Promotion: 1964: Newsstand and LCC Sales Data and Renewal
1964-1965
Offsite-Box: 3030 Folder : 8 Life Census Matching: 1950 vs, 1960
1952, 1960-1962, undated
Offsite-Box: 3030 Folder : 9 Life: Cover Renewal Test
1970
Offsite-Box: 3030 Folder : 10 Life: Cover Survey: 1970: Louis Harris
1970
Offsite-Box: 3030 Folder : 11 Life: Cover Test: 1965 and Earlier
1962-1970
Offsite-Box: 3030 Folder : 12 Life: Cover Test Presentation
undated
Offsite-Box: 3030 Folder : 13 Life: Cover Test Renewal Performance
1970
Offsite-Box: 3030 Folder : 14-15 Life: Gift Subscriptions at Christmas
1964
Offsite-Box: 3030 Folder : 16 Life: Giftee Test
1962
Offsite-Box: 3030 Folder : 17 Life: Harris Supplement Survey
undated
Offsite-Box: 3030 Folder : 18 Life: Influence of List and Price on Demo Profile
1967
Offsite-Box: 3030 Folder : 19 Life: Market Research Reports: Premium Book Offers
1964
Offsite-Box: 3030 Folder : 20 Life: Miscellaneous Old Studies
1952-1962
Offsite-Box: 3030 Folder : 21 Life: New York Edition Presentation
undated
Offsite-Box: 3030 Folder : 22 Life: New York Supplement: Roper
1963
Offsite-Box: 3031 Folder : 1 Life: Newsstand Buyers Study
1949-1952
Offsite-Box: 3031 Folder : 2 Life: Newsstand Cover Flap Testing
1960
Offsite-Box: 3031 Folder : 3 Life: Newsstand Cover Testing: Billing vs. No Billing
1962
Offsite-Box: 3031 Folder : 4 Life: Newsstand Dateline Program
1963-1964
Offsite-Box: 3031 Folder : 5-7 Life: Newsstand Price Test
1967-1968
Offsite-Box: 3031 Folder : 8 Life: Non-agent Test:  Life Lab Test
1967-1970
Offsite-Box: 3031 Folder : 9 Life: Off Sale Issue Test
1965
Offsite-Box: 3031 Folder : 10 Life: Penetration: 1964
undated
Offsite-Box: 3031 Folder : 11 Life: Promotion Effect on Mailing
1955-1956
Offsite-Box: 3031 Folder : 12 Life: Promotion Test: 1954 and 1959
1955-1959
Offsite-Box: 3031 Folder : 13 Life: Reader Interest: Mineola Study
1963
Offsite-Box: 3031 Folder : 14-15 Life: Reader Interest Survey: Thermometer
1970
Offsite-Box: 3031 Folder : 16 Life: Renewal Mailings: Percentage Return by Letter
1964
Offsite-Box: 3031 Folder : 17 Life: Renewal Survey: H. Kay
1964
Offsite-Box: 3031 Folder : 18 Life: Response Patterns for Renewal Letters
1963
Offsite-Box: 3031 Folder : 19 Life: Society Renewal Tests
1962
Offsite-Box: 3031 Folder : 20 Life: Source Analysis
1967-1968
Offsite-Box: 3031 Folder : 21-22 Life: Special Surveys: Price, Newspapers, Sweeps
1964-1967
Offsite-Box: 3031 Folder : 23 Life: Subscriber Survey
1966
Offsite-Box: 3031 Folder : 24 Life: Subscribers and Covers: Babette Kass
1964-1965
Offsite-Box: 3031 Folder : 25-27 Life: Subscribers and Its Covers
1965
Offsite-Box: 3031 Folder : 28 Life: Supplement Presentation
1963
Offsite-Box: 3031 Folder : 29 Life: Supplement Study
1962-1963
Offsite-Box: 3032 Folder : 1 Life: Supplement Study
1963
Offsite-Box: 3032 Folder : 2 Life: Supplement Study: Harris
1969
Offsite-Box: 3032 Folder : 3 Life: Supplement Tests: Weekly Returns Reports
1970
Offsite-Box: 3032 Folder : 4-9 Life: Supplements
1967-1970, undated
Offsite-Box: R27 Life: Supplements [RESTRICTED]
1970
Offsite-Box: 3032 Folder : 10 Life: Supplements: Evaluation of Publishing Potential of Supplements to  Life
1970
Offsite-Box: 3032 Folder : 11 Life: Survey to Predict Mail Response
1960
Offsite-Box: 3032 Folder : 12-13 Life: Trail Subscriber Letter Survey
1962, undated
Offsite-Box: 3040 Folder : 7 Life: Sweepstakes: Subscriber Survey
undated
Offsite-Box: 3032 Folder : 14 Life-saver Surveys
1963
Offsite-Box: 3032 Folder : 15 List Selection by Geographic Area: Zip Selection
1972
Offsite-Box: 3032 Folder : 16-17 Magnacraft Corporate Test
1968
Offsite-Box: 3032 Folder : 18 McIntyre
1955-1956
Offsite-Box: 3032 Folder : 19 Newsstand: Buyer Characteristics
1963-1967
Offsite-Box: 3032 Folder : 20 Newsstand: Cover Flap Test
1959-1960
Offsite-Box: 3032 Folder : 21-22 Newsstand: Display Tests
1953-1956
Offsite-Box: 3032 Folder : 23 Newsstand: Experimental City
1956
Offsite-Box: 3032 Folder : 24 Newsstand: Field Organization: Performance Report Procedure
1955
Offsite-Box: 3032 Folder : 25 Newsstand: Insert Survey: 1959
undated
Offsite-Box: 3032 Folder : 26 Newsstand: Price Test
1963-1964
Offsite-Box: 3032 Folder : 27 Newsstand: Price Test: $0.19 vs. $0.25
1959
Offsite-Box: 3032 Folder : 28 Newsstand: Promotion Auxiliary Life Displays
1952
Offsite-Box: 3032 Folder : 29 Newsstand: Promotion: Promotion Test in l-list sub-promotion cities
1955
Offsite-Box: 3033 Folder : 1-2 Newsstand: Rate Test: New Mexico and Montana: $0.15 vs. $0.25: 1956 Test
1956-1957
Offsite-Box: 3033 Folder : 3 Newsstand: Reduced Price Offer
1962
Offsite-Box: 3030 Folder : 4-5 Newsstand: Research Folder
1962
Offsite-Box: 3033 Folder : 6 Newsstand Sales: Competitive: Effects of
1960
Offsite-Box: 3033 Folder : 7 Newsstand Sales: Distribution within Branch Allocation: Urban
1957
Offsite-Box: 3033 Folder : 8 Newsstand Sales: Effect of Draw
undated
Offsite-Box: 3033 Folder : 9 Newsstand Sales: Estimates of Issue Sale on Monday and Tuesday
1955
Offsite-Box: 3033 Folder : 10 Newsstand Sales: Estimation from Preliminary Checkup
1957
Offsite-Box: 3033 Folder : 11 Newsstand Sales: Forecast Trends
1953-1954
Offsite-Box: 3033 Folder : 12 Newsstand Sales Charts
undated
Offsite-Box: 3033 Folder : 13 Newsstand Sales of Issues with political cover
1955
Offsite-Box: 3033 Folder : 14 Newsstand Sales Research
1954
Offsite-Box: 3033 Folder : 15 Newsstand Test on Tuesday Delivery: California
1961-1962
Offsite-Box: 3033 Folder : 16 Newsstand Test on Tuesday Delivery: Connecticut
1961
Offsite-Box: 3033 Folder : 17 Newsstand Tests: Cover Overlay
1954-1955
Offsite-Box: 3033 Folder : 18-19 Operation Microscope
1952-1956, 1970, undated
Offsite-Box: 3033 Folder : 20 Penetration in Suburbia
1953
Offsite-Box: 3033 Folder : 21 Politz: National Study of Newsstand Buyers of Life among Men and Women
1951
Offsite-Box: 3033 Folder : 22 Politz: Report on Multiple Experiment to obtain Names and Addresses of Life
1952-1955
Offsite-Box: 3033 Folder : 23 Prediction of National Demand
1958
Offsite-Box: 3033 Folder : 24 The Problems of Yesteryear
1938, 1944, undated
Offsite-Box: 3033 Folder : 25 Providence Rack Test
1954-1955
Offsite-Box: 3033 Folder : 26-27 Quality Reading Service: Select Reading Service
1961, undated
Offsite-Box: 3033 Folder : 28 Radio Promotion
1952-1958
Offsite-Box: 3033 Folder : 29 Readership Among College Students
undated
Offsite-Box: 3033 Folder : 30 Return as Percent of Draw
1955
Offsite-Box: 3033 Folder : 31 Return Percent: Dealers: 1956 Spring
undated
Offsite-Box: 3033 Folder : 32 Return Percent: Distribution Variation in Branches
1954-1955
Offsite-Box: 3034 Folder : 1 Sales Quotas
1952-1954
Offsite-Box: 3034 Folder : 2 Saturation Tests
1946-1949
Offsite-Box: 3034 Folder : 3 Skinner Study: The "Negro" [African-American] Market for Life
1953
Offsite-Box: 3034 Folder : 4 S.M: Time, Inc. Newsstand Integration
1955
Offsite-Box: 3034 Folder : 5 S.M Consumer Study
1964-1965
Offsite-Box: 3034 Folder : 6 S.M Distribution Control
1954-1956
Offsite-Box: 3034 Folder : 7 S.M News Company
1954
Offsite-Box: 3034 Folder : 8 Small Dealers' Importance
1955
Offsite-Box: 3034 Folder : 9 Sports Illustrated: Income Model
1971
Offsite-Box: 3034 Folder : 10 Store Survey
undated
Offsite-Box: 3034 Folder : 11 Study of Magazine Readership Among College Students: Gallup
1967
Offsite-Box: 3034 Folder : 12 Subscriber - Non-Subscriber Survey: Politz
1950
Offsite-Box: 3034 Folder : 13 Subscriber Check: Dallas
1959
Offsite-Box: 3034 Folder : 14 Subscribers' Attitudes to Time and  Life Magazines
1963
Offsite-Box: 3034 Folder : 15 Subscriptions: New General Mailing Plans: 1953-1955
1952-1954
Offsite-Box: 3034 Folder : 16 Subscriptions Committee
1954-1955
Offsite-Box: 3034 Folder : 17 Supplements
1968-1970
Offsite-Box: 3034 Folder : 18 Supplements: Age Groups
1969
Offsite-Box: 3034 Folder : 19 Supplements: Eisenberg Meeting with RHO, RJS, OG
1970
Offsite-Box: 3034 Folder : 20 Supplements: Food
1969-1970
Offsite-Box: 3034 Folder : 21 Supplements: Movies
1970
Offsite-Box: 3034 Folder : 22 Supplements: Travel
1969
Offsite-Box: 3034 Folder : 23-24 Supplements: TV
1968-1969
Offsite-Box: 3034 Folder : 25 Television Effect on Life Circulation
1951-1952
Offsite-Box: 3034 Folder : 26 Time Inc. Stockholders Report
1965

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