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Guide to the Time Inc. Life Publishing and Business Records
1936-2001
 MS 3009-RG 26

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Samantha Brown and Holly Deakyne

This finding aid was produced using ArchivesSpace on March 09, 2021
Description is in English using Describing Archives: A Content Standard

Container List

Series VIII. Circulation Director Files, 1961-1976. 6 Linear feet in 6 record cartons

Scope and Contents

The Circulation Director Files contain records from several different directors with the majority from Bruce Barnet who was the final Circulation Director before the suspension of Life in 1972.

Arrangement

Organized into two subseries:

Subseries VIII.A. General Files

Subseries VIII.B. Bruce Barnet Files

Subseries VIII.A. General Files, 1961-1972. 0.33 Linear feet in 6 folders

Scope and Contents

Includes a mix of files from several Life circulation directors: John Watters, William Conway, Robert Moore, and Bruce Barnet.

Arrangement

Organized alphabetically. Order was imposed by the archivist.

Container 1 Container 2   Title Date
Offsite-Box: 3819 Folder : 1 Life Atlantic
1968-1969
Offsite-Box: 3819 Folder : 2 Life South Pacific
1968
Offsite-Box: 3819 Folder : 3 Military Sale and Distribution (Vietnam)
1965-1966
Offsite-Box: 3819 Folder : 4-5 Publishers Clearing House
1961-1972
Offsite-Box: 3819 Folder : 6 Rate Tests
1965-1970

Subseries VIII.B. Bruce Barnet Files, 1963-1976. 5.67 Linear feet in 7 record cartons

Biographical Note

Bruce Barnet was the final Circulation Director for Life before publication was suspended at the end of 1972. Based on his records, he may have joined  Life in mid-1972 and stayed on through 1973 to close out business. After finishing his work with  Life, Barnet transferred to  Sports Illustrated to serve as Circulation Director. For the rest of his career at Time Inc., he held positions in Corporate Circulation and the Magazine Development Group and served as the Magazine Group Vice President of Planning.

Scope and Contents

Bruce Barnet's files document his short term as Life Circulation Director during the final months of publication and after publication was suspended. His files include some materials from earlier years that may have been used by him as reference. His records document some evaluation of the financial issues of  Life and the slowness of subscription refunds and subscription transfers including a lawsuit regarding these problems.

Arrangement

Arranged alphabetically based on the original order. Files from several boxes have been interfiled together as they all contain records from Barnet.

Container 1 Container 2   Title Date
Offsite-Box: 3819 Folder : 7 Accounting
1972
Offsite-Box: 3035 Folder : 8 Acknowledgments
1973
Offsite-Box: 3819 Folder : 9-12 Agency
1972-1974
Offsite-Box: 3819 Folder : 13 Agency: School Plans
1972
Offsite-Box: 3819 Folder : 14 Agency: Williard Brown
1972
Offsite-Box: 3819 Folder : 15 Agents
1972
Offsite-Box: 3819 Folder : 16 Announcements
1972
Offsite-Box: 3819 Folder : 17 Annual Meeting
1973
Offsite-Box: 3819 Folder : 18 APO/FPO
1973
Offsite-Box: 3819 Folder : 19 Attorney General [empty]
undated
Offsite-Box: 3819 Folder : 20-22 Audit Bureau of Circulation
1969-1975
Offsite-Box: 3819 Folder : 23 Back Issues
1972-1973
Offsite-Box: 3819 Folder : 24 Best of Life
1972-1973
Offsite-Box: 3819 Folder : 25 Bill Flyers
1972
Offsite-Box: 3819 Folder : 26-28 Bills
1972-1973
Offsite-Box: 3037 Folder : 1 Budget
1966
Offsite-Box: 3037 Folder : 2 Bulk
1972-1974
Offsite-Box: 3037 Folder : 3 Cage
1973
Offsite-Box: 3037 Folder : 4 Canada
1973
Offsite-Box: 3037 Folder : 5 Cash Refunds
1973-1974
Offsite-Box: 3037 Folder : 6 Change of Address
1973
Offsite-Box: 3037 Folder : 7-8 Christmas
1972, undated
Offsite-Box: 3037 Folder : 9 Circulation: Deadlines
1972
Offsite-Box: 3037 Folder : 10 Circulation: Statistics
1972
Offsite-Box: 3037 Folder : 11 Circulation: Venezuela: Affidavit
1976
Offsite-Box: 3037 Folder : 12 Competitor's Promotion
circa 1970
Offsite-Box: 3037 Folder : 13-14 Complaints
1972-1973
Offsite-Box: 3037 Folder : 15 Complaint Form Letters
1973-1975
Offsite-Box: 3037 Folder : 16-19 Complaint Reports
1973-1974
Offsite-Box: 3037 Folder : 20 Computing Forecasting
1969-1972
Offsite-Box: 3037 Folder : 21 Consolidation
1972
Offsite-Box: 3037 Folder : 22 Conversion Method [empty]
undated
Offsite-Box: 3037 Folder : 23 Copy Rate
1972
Offsite-Box: 3037 Folder : 24 Corporate Advertising
1972
Offsite-Box: 3037 Folder : 25 Corporate Circulation Presentation
1972
Offsite-Box: 3037 Folder : 26 Corporate Television Test
1972
Offsite-Box: 3037 Folder : 27 Correspondence
1973
Offsite-Box: 3037 Folder : 28 Cover Test
1972
Offsite-Box: 3037 Folder : 29 Cowin, Bob
1972
Offsite-Box: 3037 Folder : 30-31 Deferred Income
1972
Offsite-Box: 3038 Folder : 1 Delivery
1972
Offsite-Box: 3038 Folder : 2-4 Dialogue Marketing Inc. (DMI)
1972-1973
Offsite-Box: 3038 Folder : 5-8 Direct Mail
1972
Offsite-Box: 3038 Folder : 9 Direct Renewal Report
1972
Offsite-Box: 3038 Folder : 10 Distribution
1972
Offsite-Box: 3038 Folder : 11 Domestic Foreign Newsstand
1973
Offsite-Box: 3038 Folder : 12 Downe Communications
1972
Offsite-Box: 3038 Folder : 13 Duplicate Copies
1972
Offsite-Box: 3038 Folder : 14 Edit Survey
1972
Offsite-Box: 3038 Folder : 15 Employees
1972-1973
Offsite-Box: 3038 Folder : 16 Evaluation
1972
Offsite-Box: 3038 Folder : 17-18 Executive Voice
1973
Offsite-Box: 3038 Folder : 19 File Maintenance Tapes
1973
Offsite-Box: 3038 Folder : 20 Filler Ads
1972
Offsite-Box: 3038 Folder : 21-24 541 (Chicago offices)
1972
Offsite-Box: 3038 Folder : 25 For the Record
1973
Offsite-Box: 3038 Folder : 26 FPS
1973-1974
Offsite-Box: 3038 Folder : 27 FTC [empty]
undated
Offsite-Box: 3038 Folder : 28-29 Fulfillment
1972-1973
Offsite-Box: 3038 Folder : 30 Geographics
1972
Offsite-Box: 3038 Folder : 31 Grace
1972
Offsite-Box: 3038 Folder : 32 Income
1972
Offsite-Box: 3038 Folder : 33-34 Inserts
1972
Offsite-Box: 3038 Folder : 35 Insert Allocations
1972
Offsite-Box: 3038 Folder : 36 Inserts: Combo Test
1972
Offsite-Box: 3038 Folder : 37 Installment Billing
1972
Offsite-Box: 3038 Folder : 38 International
1972-1974
Offsite-Box: 3038 Folder : 39-40 International Fees
1972
Offsite-Box: 3038 Folder : 41 International Newsstand
1972
Offsite-Box: 3038 Folder : 42 International Subs
1972
Offsite-Box: 3038 Folder : 43-44 Inventory and Analysis
1972-1973
Offsite-Box: 3038 Folder : 45 Issue Dates
1972
Offsite-Box: 3038 Folder : 46 Keys / Media
1972
Offsite-Box: 3038 Folder : 47 Kipperman vs, Time
1973-1974
Offsite-Box: 3038 Folder : 48 Last Issue
1972-1973
Offsite-Box: 3038 Folder : 49-51 Lawsuit: Mr. S. Josel
1973-1974
Offsite-Box: 3038 Folder : 52 Liability [empty]
undated
Offsite-Box: 3038 Folder : 53 Liability Reports
1973-1974
Offsite-Box: 3038 Folder : 54 Lieberman Study
1972
Offsite-Box: 3038 Folder : 55 Limbo Tape
1973
Offsite-Box: 3038 Folder : 56-57 List Rental
1972-1973
Offsite-Box: 3038 Folder : 58 Magazine Conversion Methods [empty]
undated
Offsite-Box: 3038 Folder : 59 Magazine Publisher's Association (MPA)
1973
Offsite-Box: 3038 Folder : 60-61 Mailings
1973
Offsite-Box: 3820 Folder : 1 Marketing
1972
Offsite-Box: 3820 Folder : 2 Master File
1973
Offsite-Box: 3820 Folder : 3-4 Media
1972-1973
Offsite-Box: 3820 Folder : 5 Media: Beetleboard
1972?
Offsite-Box: 3820 Folder : 6 Media: Buying
1972
Offsite-Box: 3820 Folder : 7 Media Returns
1971
Offsite-Box: 3820 Folder : 8 Media: Three Way Combo
1972
Offsite-Box: 3820 Folder : 9 Media Trades
1972
Offsite-Box: 3820 Folder : 10 Miscellaenous
1972-1973
Offsite-Box: 3820 Folder : 11 Monthly Complaint Report
1972
Offsite-Box: 3820 Folder : 12 Monthly Report: Life
1972
Offsite-Box: 3820 Folder : 13 Monthly Report: Other Magazines
1972
Offsite-Box: 3820 Folder : 14 Motivation Analysis
1972
Offsite-Box: 3820 Folder : 15 Net Paid: Life
1972
Offsite-Box: 3820 Folder : 16-17 New Business
1972-1973
Offsite-Box: 3820 Folder : 18 Newspaper Stuffers
1972
Offsite-Box: 3820 Folder : 19-21 Newsstand
1971-1973
Offsite-Box: 3820 Folder : 22 Newsstand Delivery
1972
Offsite-Box: 3820 Folder : 23 Newsstand: Newspaper Co-op
1972
Offsite-Box: 3820 Folder : 24 New York State Attorney General
1973
Offsite-Box: 3820 Folder : 25 Notification: Charge Donors
circa 1973
Offsite-Box: 3820 Folder : 26 Notification: Gifts
circa 1973
Offsite-Box: 3820 Folder : 27-28 Notification: Non-Respondents
1973-1974
Offsite-Box: 3820 Folder : 29 Notification: Paid Donors
circa 1973
Offsite-Box: 3820 Folder : 30 Obsolete Stock
1973
Offsite-Box: 3820 Folder : 31-32 Operating Costs: 1973 Estimate
1972
Offsite-Box: 3820 Folder : 33-35 Operating Costs: Original Budgets
1963, 1969, 1971
Offsite-Box: 3820 Folder : 36 Operating Statement
1972
Offsite-Box: 3820 Folder : 37 Option Code Numbers
undated
Offsite-Box: 3820 Folder : 38-40 Option Processing Report
1973-1974
Offsite-Box: 3820 Folder : 41 Outside Publishers
1974
Offsite-Box: 3820 Folder : 42 Overstock
1973
Offsite-Box: 3820 Folder : 43 Perle, Gabe
1972
Offsite-Box: 3820 Folder : 44 Personnel
undated
Offsite-Box: 3820 Folder : 45 Premiums
1972
Offsite-Box: 3039 Folder : 1-2 Price Commission
1971-1972
Offsite-Box: 3039 Folder : 3 Processing
1973
Offsite-Box: 3039 Folder : 4 Publicity
1973-1974
Offsite-Box: R27 Publicity [RESTRICTED]

Scope and Contents

Includes audiovisual material:

1 audiotape reel : analog, 7 1/2 ips, stereo; 7 in., 1/4 in. tape. On label attached to reel: "Tape Transcription Card Series Title W-O-S-U Radio Ombudsman Service Program Title Life Magazine Subscription Participants Listener, Bruce Barnett, Ron Wolf Speed 7 1/2 Open cue Aired 9-10-73".

1973
Offsite-Box: 3039 Folder : 5 Publishers Clearing House
1972-1973
Offsite-Box: 3039 Folder : 6 Quantities Mailed
undated
Offsite-Box: 3039 Folder : 7 Reilly, Bob
1973
Offsite-Box: 3039 Folder : 8 Reprints
1973
Offsite-Box: 3039 Folder : 9 Request Nothing
1973
Offsite-Box: 3039 Folder : 10 Response by Preferential Order
1973
Offsite-Box: 3039 Folder : 11-14 Returns
1973-1974
Offsite-Box: 3039 Folder : 15 R. G. Meadows Inc.
1972
Offsite-Box: 3039 Folder : 16 School Plans
1972-1973
Offsite-Box: 3039 Folder : 17 Second Mailing
1973
Offsite-Box: 3039 Folder : 18 Selection
1973
Offsite-Box: 3039 Folder : 19 Special Lists
1972-1973
Offsite-Box: 3039 Folder : 20 Special Report: 1974
1973
Offsite-Box: 3039 Folder : 21 Special Report: Spirit of Israel
1973
Offsite-Box: 3039 Folder : 22 Sports Illustrated Games
1973
Offsite-Box: 3039 Folder : 23 Statistical Reports
1972
Offsite-Box: 3039 Folder : 24 Statistical Tracking
1973
Offsite-Box: 3039 Folder : 25 Stockholders
1973
Offsite-Box: 3039 Folder : 26 Suspends
1973
Offsite-Box: 3039 Folder : 27 Suspension Reports
1974
Offsite-Box: 3039 Folder : 28 Third Mailing
1973-1974
Offsite-Box: 3039 Folder : 29 Time Inc. Magazines
1972-1973
Offsite-Box: 3039 Folder : 30 Time Zip Analysis
1973
Offsite-Box: 3039 Folder : 31 Tracking
1973
Offsite-Box: 3039 Folder : 32 Transfers
1973
Offsite-Box: 3039 Folder : 33 Unprocessed Mail
1972
Offsite-Box: 3039 Folder : 34 Updater
1973
Offsite-Box: 3039 Folder : 35 Venture
1973
Offsite-Box: 3039 Folder : 36 Weekly Option Report: Second Mailing
1972-1974

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