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Guide to the Time Inc. People Publishing and Business Records
1973-2003
 MS 3009-RG 27

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Melanie Rinehart and Holly Deakyne

This finding aid was produced using ArchivesSpace on April 06, 2021
Description is in English using Describing Archives: A Content Standard

Container List

Series III. Marketing Files, 1973-1998. 4 Linear feet in 4 record cartons

Arrangement

Arranged into three subseries:

Subseries III.A. General Marketing Files Subseries III.B. Associate Consumer Marketing Director John Hartig Files Subseries III.C. Assistant Consumer Marketing Director Hank Fifield Files

Subseries III.A. General Marketing Files, 1973-1978. 2 Linear feet in 2 record cartons

Scope and Contents

Materials range from when People magazine was under the Magazine Development Group to when  People became its own department by 1978. Includes budgets, research reports, Magazine Development Group invoices, advertising information, and memoranda. Most materials originated from Malcolm Ochs, Marketing Director in the Magazine Development Group. Other notable persons include Chuck Lund,  People Director of Marketing Services, and Dick Thomas,  People Advertising Sales Director.

Some files are similar to advertising information found in the Richard Durrell files.

Arrangement

Arranged alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3049 Folder : 1-2 Account Comparison Report
1978
Offsite-Box: 3049 Folder : 3 Ad Pages
1977
Offsite-Box: 3049 Folder : 4 Advertising Recall Study: November 10
1977
Offsite-Box: 3049 Folder : 5 Agency Ranking Report
1977
Offsite-Box: 3049 Folder : 6-7 Audience Compositions
1977
Offsite-Box: 3049 Folder : 8 Audience Research
1976
Offsite-Box: 3049 Folder : 9 Awareness And Tracking Study
1976
Offsite-Box: 3049 Folder : 10 Beta Research
undated
Offsite-Box: 3049 Folder : 11-13 Budget
1976-1978
Offsite-Box: 3049 Folder : 14 Circulation Consultants
1975
Offsite-Box: 3049 Folder : 15 Circulation Research
1976
Offsite-Box: 3050 Folder : 1 College Penetration
Offsite-Box: 3050 Folder : 2-3 Cover Testing
1977
Offsite-Box: 3050 Folder : 4-5 Focus Groups
1976
Offsite-Box: 3050 Folder : 6 Frequency of Reading Study
1977
Offsite-Box: 3050 Folder : 7 Gardner, Lou
1977
Offsite-Box: 3050 Folder : 8 Jennings, Donny
1977-1978
Offsite-Box: 3050 Folder : 9 Marketing Development Group Invoices
1977
Offsite-Box: 3050 Folder : 10 Marketing and Promotion Budget
1977
Offsite-Box: 3050 Folder : 11 People Circulation
1974-1977
Offsite-Box: 3050 Folder : 12 People International
1977
Offsite-Box: 3050 Folder : 13 People versus  National Enquirer
1977
Offsite-Box: 3050 Folder : 14 People Primary: Total Audience Composition Tables: Adults
Offsite-Box: 3050 Folder : 15 People Primary: Total Audience Composition Tables: Education
Offsite-Box: 3050 Folder : 16 People Primary: Total Audience Composition Tables: Men/Women
Offsite-Box: 3050 Folder : 17 People/  Us Study
1977
Offsite-Box: 3050 Folder : 18 Power Robertson & Company
1975
Offsite-Box: 3050 Folder : 19 Research
1975-1977
Offsite-Box: 3050 Folder : 20 Standard Rate and Data Service
1973-1974
Offsite-Box: 3050 Folder : 21-22 Target Group Index
1975-1976
Offsite-Box: 3050 Folder : 23 Time Inc. Audience Studies
1975-1976
Offsite-Box: 3050 Folder : 24 Telegraf Dispatch
1977
Offsite-Box: 3050 Folder : 25 Valu-Tape
1977

Subseries III.B. Associate Consumer Marketing Director John Hartig Files, 1979-1997. 1 Linear feet in 1 record carton

Biographical / Historical

John Hartig was Associate Consumer Marketing Director at People magazine, who had responsibility for circulation and development, from 1991 to 1993. In 1993, he transitioned to the  InStyle magazine launch team as director of consumer marketing and development. He had joined Time Inc. in 1985 as an Ad Sales Manager for  People.

Scope and Contents

Materials includes: poll results from marketing company Pulse On America, Nielsen demographics numbers, 1990 Census results, and 1993 Newsstand Task Force materials. The test and launch materials for InStyle magazine are from after Hartig left  People in 1994 to join  InStyle.

The folder with People magazine Five Year Plans 1978-1983 contains memoranda from Susan Ferris, Marketing Director, Publishing Division of Magazine Development.

Arrangement

Arranged alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3044 Folder : 2-3 1990 Census Tape File 3 Summary
1990
Offsite-Box: 3044 Folder : 4 Five Year Plan: 1978-1982, 1979-1983
1979-1986
Offsite-Box: 3044 Folder : 5-7 InStyle Test/Launch
1995
Offsite-Box: 3044 Folder : 8-11 Newsstand Task Force
1993-1994
Offsite-Box: 3044 Folder : 12 Nielsen National Audience Demographics
1994
Offsite-Box: 3044 Folder : 13-15 Pulse On America Polls
1996-1997

Subseries III.C. Assistant Consumer Marketing Director Hank Fifield Files, 1989-1998. 1 Linear feet in 1 record carton

Biographical / Historical

Hank Fifield was Assistant Consumer Marketing Director at People magazine, where he focused on working with other departments to appeal to buyers. Before holding this role, Fifield was Director of Retail Sales at  People.

Citation:

Hooper, Bill. Email to Melanie Rinehart, 7 April 2019.

Scope and Contents

Materials include budgets, sales analysis, copies of books, memoranda, copies of People magazine, and materials relating to the Jerry Garcia and Selena memorial editions of  People.

Arrangement

Arranged alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3116 Folder : 1 1995 Best and Worst Dressed
1995
Offsite-Box: 3116 Folder : 2 1995 Celebrity Weddings
1995
Offsite-Box: 3116 Folder : 3-4 Budget and Analysis
1996-1998
Offsite-Box: 3116 Folder : 5-6 Budget and Strategic Plan
1994
Offsite-Box: 3116 Folder : 7 Business Plans That Win Venture Capital by Terrence McGarty
1989
Offsite-Box: 3116 Folder : 8-9 Celebrity Weddings
1993-1995
Offsite-Box: 3116 Folder : 11 Convenience Store News
1996
Offsite-Box: 3116 Folder : 12 Distribution Study of Grocery Store Sales
1993
Offsite-Box: 3116 Folder : 13 DYG Scan Trend Identification Program
1992
Offsite-Box: 3116 Folder : 14 Focus Report Writing
1993
Offsite-Box: 3116 Folder : 15 Jerry Garcia Tribute
1995
Offsite-Box: 3116 Folder : 16 Miscellaneous
1993-1996
Offsite-Box: 3116 Folder : 17 Old Theme Memoranda
1993-1994
Offsite-Box: 3116 Folder : 18 Selena Coverage
1995
Offsite-Box: 3116 Folder : 19 Third Quarter RDP
1996
Offsite-Box: 3116 Folder : 20 Wholesaler Incentive Plan
1997

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