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Guide to the Time Inc. People Publishing and Business Records
1973-2003
 MS 3009-RG 27

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Melanie Rinehart and Holly Deakyne

This finding aid was produced using ArchivesSpace on July 08, 2021
Description is in English using Describing Archives: A Content Standard

Container List

Series IV. Advertising Files, 1975-1977. 2 Linear feet in 2 record cartons

Scope and Contents

Includes records from the Publisher's Information Bureau, which tracked magazine advertising paging, expenditures and related information for companies advertising within People. Also included are statistical computer anaylses on sales and demographics numbers. The person who originally collected or created these files is unknown.

Similar files can be found in the Richard Durrell files, though some are empty folders. Similar material in this series may have originally belonged to Durrell.

Arrangement

Arranged alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 3043 Folder : 1 Benchmark Optimization
1977-1978
Offsite-Box: 3043 Folder : 2-10 Cranks, QStats, And QRF Analysis
1977-1978
Offsite-Box: 3043 Folder : 11 Focus Groups: New Jersey: December
1977
Offsite-Box: 3043 Folder : 12-14 People Advertising Record
1975-1977
Offsite-Box: 3043 Folder : 15 Publisher's Information Bureau Advertising Records
1975-1976
Offsite-Box: 3043 Folder : 16 Starch Analysis: October 24
1977
Offsite-Box: 3044 Folder : 1 Tapper IRF Analysis
1977-1978

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