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Guide to the Time Inc. Sports Illustrated Publishing and Business Records
1950s-1993
 MS 3009-RG 35

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on March 25, 2021 using Describing Archives: A Content Standard

Descriptive Summary

Creator: Time, inc.
Title: Time Inc. Sports Illustrated Publishing and Business Records
Dates [inclusive]: 1950s-1993
Abstract: Sports Illustrated (SI) launched on August 16, 1954 as a weekly magazine with managing editor Sidney James and publisher Harry Phillips. The  Sports Illustrated (SI) Publishing and Business Records contain files from the deparments in charge of permissions, advertising sales, advertising promotion, merchandising, and market research. This record group contains extensive records on the early years of SI including early memoranda from managing editor James in the merchandising files. It also contains extensive records documenting the promotion of SI, particularly to potential advertisers, through awards ceremonies, collaborative events with communities, and scripted presentations to a variety of advertisers during SI's first year of publication. The advertising promotion files also include hundreds of taped interviews with sports figures which SI sent out as part of a tape service to radio and television stations.
Quantity: 36.6 Linear feet in 36 record cartons, 1 document case, and 1 flat box
Location: These materials are stored offsite and advance notice is required for use. Please contact manuscripts@nyhistory.org prior to your research visit to coordinate access. Keep in mind that it will take up to five (5) business days for collections to arrive, and you should plan your research accordingly.
Language: The materials in the collection are in English.
Call Phrase: MS 3009-RG 35
Sponsor: The processing of the Time Inc. Records was made possible by a generous grant from the Henry Luce Foundation.