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Guide to the Time Inc. Magazine Development Group Records
1967-1987, 2003
 MS 3009-RG 40

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400

New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on October 09, 2020
Description is in English using Describing Archives: A Content Standard

Scope and Contents

The Magazine Development Group Records contains records from two versions of this group documenting the processes for and progress on development of new magazines at Time Inc. between 1973 and 1987. Since the magazines were still under development, the editorial and publishing and business sides needed to work together more closely than they would in established magazines in order to define audiences and determine demand which would dictate both content and advertising and direct circulation strategies.

The records document the beginnings of People magazine and early files for  Money magazine, along with carbon files, dummies and focus group reports for  Picture Week, a magazine extensively tested, but never published. Both groups worked on a magazine for women that was never published. Because the working title or project title changed over time, folder titles referencing the women's magazine have been standardized as "Women's Magazine" to indicate this was all the same project.

Items of interest in the records include: a transcription of the meeting that formed the MDG in Philip Kunhardt's Magazine Development Meeting folder; early copyright registrations for People and  Money in Paul Hale's files; early production files for  People and  Money; letters from readers during the first year of  People; ideas for new magazines submitted from the public and Time Inc. staff; and dummies for magazines that were never published.


The collection is organized by version of the Magazine Development Group, then by department, mainly Editorial or Business and Publishing. Records for staff are organized by hierarchy of title held and chronologically by office holder. The subseries are:

Series I.A.1. 1973 to 1978 Editorial: Editor Files

Series I.A.2. 1973 to 1978 Editorial: Acting Editor Files

Series I.A.3. 1973 to 1978 Editorial: Office of the Editor General Correspondence

Series I.A.4. 1973 to 1978 Editorial: Women's Magazine Editor Files

Series I.A.5. 1973 to 1978 Editorial: Life Special Reports Picture Editor Files

Series I.B.1. 1973 to 1978 Business and Publishing: Archives Transfer Forms

Series I.B.2. 1973 to 1978 Business and Publishing: Director and Publisher Garry Valk Slides

Series I.B.3. 1973 to 1978 Business and Publishing: Associate Director Files

Series I.B.4. 1973 to 1978 Business and Publishing: General Manager Files

Series I.B.5. 1973 to 1978 Business and Publishing: Business Manager Files

Series I.B.6. 1973 to 1978 Business and Publishing: Assistant Business Manager Files

Series I.B.7. 1973 to 1978 Business and Publishing: Business Office General Files

Series II.A.1. 1981 to 1986 Editorial: Editor Files

Series II.A.2. 1981 to 1986 Editorial: Deputy Editor Files

Series II.A.3. 1981-1986 Editorial: Picture Editor Files

Series II.A.4. 1981 to 1986 Editorial: Picture Week Files

Series II.A.5. Art Department: Graphic Development Files

Series II.B.1. 1981-1986 Business and Publishing: Publisher Files

Series II.B.2. 1981-1986 Business and Publishing: Associate Publisher Files