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Guide to the Time Inc. Time Canada Ltd. Records
1954-1975, 1995-1999
 MS 3009-RG 44

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne

This finding aid was produced using ArchivesSpace on November 27, 2019
English using Describing Archives: A Content Standard

Container List

Series II.A. Managing Director Lawrence Laybourne Files, 1954-1962. 6 Linear feet in 6 record cartons

Biographical / Historical

Lawrence Laybourne is listed in the Department Head Lists as the Managing Director of Time International of Canada Ltd. under Time Life International from 1960 to 1962. His files indicate he was in this position prior to 1960 and probably was not in it past 1962.

A 1969 note in a Davey Committee folder in the Managing Director General Files explains the roles of the Managing Director (who is the publisher) and the Editor of Time Canada. The Managing Director oversees advertising sales, circulation, promotion, production, distribution, industry and public affairs and all budgeting.

The Advertising Revenues Tax was proposed in 1956 as a 20% tax on ad revenues of Canadian editions of American magazines in order to protect Canadian publications from foreign competition. Time and  Reader's Digest were the only two publications at the time to meet this definition. This tax was repealed. A continuation of this protection attempt came from the creation of the Royal Commission on Publications appointed in 1960 to examine periodical publications in Canada. This commission recommended in its report (known as the O'Leary Report named after the chair Grattan O'Leary) that any Canadian firm advertising in a Canadian edition of a foreign publication could not deduct those costs as business expenses.

Citation:

Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.

Arrangement

Organized alphabetically.

Scope and Contents

Lawrence Laybourne's files discuss advertising, effects of Canadian legislation on Time Canada, and public relations while Time Inc. disputes unfavorable legislation.

Container 1 Container 2   Title Date
Offsite-Box: 3305 Folder : 1 Advertising Revenues Tax: General
1956-1960
Offsite-Box: 3305 Folder : 2 Advertising Revenues Tax: 1930-1935 Tariff on Magazines
1960
Offsite-Box: 3305 Folder : 3 Advertising Revenues Tax: After June 18 and Repeal
1958
Offsite-Box: 3305 Folder : 4 Advertising Revenues Tax: Aftermath: General
1959-1960
Offsite-Box: 3305 Folder : 5 Advertising Revenues Tax: Aftermath: Data for Use by Royal Commission
1960
Offsite-Box: 3305 Folder : 6 Advertising Revenues Tax: Aftermath: Postmaster
1959-1960
Offsite-Box: 3305 Folder : 7 Advertising Revenues Tax: Aftermath: Reader's Digest Suit
1958-1960
Offsite-Box: 3305 Folder : 8 Advertising Revenues Tax: Aftermath: Saturday Night Article
1960
Offsite-Box: 3305 Folder : 9-10 Advertising Revenues Tax: Correspondence Up to Repeal
1957-1958
Offsite-Box: 3305 Folder : 11 Advertising Revenues Tax: News Clippings Prior to Repeal
1956-1958
Offsite-Box: 3305 Folder : 12-13 Advertising Revenues Tax: Old Material
1956-1959
Offsite-Box: 3305 Folder : 14 Advertising Revenues Tax: Press Comment on Repeal
1958-1960
Offsite-Box: 3305 Folder : 15 Advertising Revenues Tax: Repeal: Editorial Comment
1958-1960
Offsite-Box: 3305 Folder : 16 Advertising Revenues Tax: Repeal: House of Commons Debate
1960
Offsite-Box: 3305 Folder : 17 Advertising Revenues Tax: Royal Commission Correspondence
1960-1961
Offsite-Box: 3306 Folder : 1 Advertising Revenues Tax: Royal Commission Correspondence
1958-1960
Offsite-Box: 3306 Folder : 2 Berton, Pierre and Time
1958-1959
Offsite-Box: 3306 Folder : 3 Canadian Editorial Costs
1959
Offsite-Box: 3306 Folder : 4 Diefenbaker, John and Time
1959-1962
Offsite-Box: 3306 Folder : 5 Dumping Definitions
1960
Offsite-Box: 3306 Folder : 6 Dumping Duty on Magazines (Custom Duties)
1961-1962
Offsite-Box: 3306 Folder : 7 Editorial Operation: Montreal
1961-962
Offsite-Box: 3306 Folder : 8 Frost, Leslie and Time
1960
Offsite-Box: 3306 Folder : 9 Libel Suits
1962
Offsite-Box: 3306 Folder : 10-11 Liquor Advertising
1958-1962
Offsite-Box: 3306 Folder : 12 Luce, Henry R.: Correspondence
1957-1962
Offsite-Box: 3306 Folder : 13 Magazine Promotion in Canada
1959-1962
Offsite-Box: 3306 Folder : 14 Montreal Star and  Time
1958
Offsite-Box: 3306 Folder : 15-16 Printing in Canada
1960-1962
Offsite-Box: 3306 Folder : 17 Promotion of the Magazine
1957-1962
Offsite-Box: 3306 Folder : 18 Public Relations: Canadian Commentator January Article and Reply
1959
Offsite-Box: 3306 Folder : 19-20 Public Relations: Correspondence on Canadian Content in Other Editions
1957-1960
Offsite-Box: 3306 Folder : 21 Public Relations: Correspondence of Gibes at Time (Reader Complaints)
1957-1961
Offsite-Box: 3307 Folder : 1-2 Royal Commission Report: Brief Submissions: The Reader's Digest Association (Canada) Ltd.
1960
Offsite-Box: 3307 Folder : 3-8 Royal Commission Report: Brief Submissions: General
1960-1961
Offsite-Box: 3307 Folder : 9 Royal Commission Report: Canadian Commentator Articles
1961
Offsite-Box: 3307 Folder : 10 Royal Commission Report: Canadian Facts Survey
1961
Offsite-Box: 3307 Folder : 11 Royal Commission Report: Canadian Publishers Arguments
1958-1960
Offsite-Box: 3307 Folder : 12 Royal Commission Report: CKLG Jack Webster Broadcast
1961
Offsite-Box: 3307 Folder : 13 Royal Commission Report: Correspondence: General
1961-1962
Offsite-Box: 3307 Folder : 14-15 Royal Commission Report: Correspondence with Goverment
1961
Offsite-Box: 3308 Folder : 1 Royal Commission Report: Correspondence with Time Inc.
1961
Offsite-Box: 3308 Folder : 2 Royal Commission Report: Financial and Questions for P. Michael Pitfield
1960-1962
Offsite-Box: 3308 Folder : 3 Royal Commission Report: Laybourne's July Memo of Editorial Comment
1961
Offsite-Box: 3308 Folder : 4 Royal Commission Report: Letters to Papers re: Editorials
1961
Offsite-Box: 3308 Folder : 5 Royal Commission Report: Letters from Non-Subscribers
1961
Offsite-Box: 3308 Folder : 6-7 Royal Commission Report: Letters from Subscribers
1960-1961
Offsite-Box: 3308 Folder : 8 Royal Commission Report: Mailing of Brief
1960
Offsite-Box: 3308 Folder : 9 Royal Commission Report: Mailing of Report
1961
Offsite-Box: 3308 Folder : 10 Royal Commission Report: Notes for Luce
1961
Offsite-Box: 3308 Folder : 11 Royal Commission Report: Proposed Statements or Submissions
1961
Offsite-Box: 3308 Folder : 12-16 Royal Commission Report: Publications of Hearings: Volumes 1, 8-9, 11-14, 21-22
1960
Offsite-Box: 3309 Folder : 1-2 Royal Commission Report: Publications of Hearings: Volumes 23-25
1960
Offsite-Box: 3309 Folder : 3 Royal Commission Report: Report
1961
Offsite-Box: 3309 Folder : 4 Royal Commission Report: Study on Canadian Attitudes to Interpretation of Commission Report
1961?
Offsite-Box: 3309 Folder : 5 Royal Commission Report: Reader's Digest Article
1961-1962
Offsite-Box: 3310 Royal Commission Report: Scrapbooks on Editorials and Press Comment: Books I - VI
1960-1961
Offsite-Box: 3309 Folder : 6 Royal Commission Report: Statements by Others
1961-1962
Offsite-Box: 3309 Folder : 7 Royal Commission Report: Statements / Press Releases / Memoranda to Staff
1954, 1961-1962
Offsite-Box: 3309 Folder : 8 Royal Commission Report: Submissions and Statemetns from Otehrs than Time
1960-1961
Offsite-Box: 3309 Folder : 9 Royal Commission Report: Submissions by time International fo Canada
1960?
Offsite-Box: 3309 Folder : 10 Royal Commission Report: Summary of Editorial Comments
1961
Offsite-Box: 3309 Folder : 11 Royal Commission Report: Text of Resolutions Introduced by Nowlan
1962
Offsite-Box: 3309 Folder : 12 Royal Commission Report: TV Show Background
1961
Offsite-Box: 3309 Folder : 13 Royal Commission Report: Washington Post  Time Ad
1961
Offsite-Box: 3309 Folder : 14 Scott, John M.: Move to Canadian-based Operation
1962
Offsite-Box: 3309 Folder : 15 Split Run Advertising
1958-1962
Offsite-Box: 3309 Folder : 16 Ten Year Fix: Time International
1960
Offsite-Box: 3309 Folder : 17 Time's Own Advertising (Ads in Other Publications)
1958-1961
Offsite-Box: 3309 Folder : 18 Toronto Building Project
1961

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