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Guide to the Time Inc. Corporate Circulation Files
1940-1987
 MS 3009-RG 50

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Allen Thomas

This finding aid was produced using ArchivesSpace on December 07, 2020
Description is in English using Describing Archives: A Content Standard

Container List

Series II: 1970 and Later, 1970-1987. 17 Linear feet in 17 record cartons

Scope and Contents

Series II contains samples of direct mail marketing tests done for Time Inc. magazines, studies and statistics on existing and potential subscribers to Time Inc. magazines regarding demographics and other information, information on outside advertising agencies employed by Time Inc., budgets, Audit Bureau of Circulation reports, correspondence and planning on marketing strategies and efforts, and material relating to substituting subscriptions of Life magazine for other magazines when the weekly edition of the former ceased publication in 1972.

Arrangement

Series II is arranged alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 4062 Folder : 1-2 541 Fulfillment
1986-1987
Offsite-Box: 4062 Folder : 3 AFP 1984
1984
Offsite-Box: 4062 Folder : 4 Ad Sales Postal Carrier Test 1984
1984
Offsite-Box: 4062 Folder : 5 Advo 1984
1984
Offsite-Box: 4062 Folder : 6 Agency
1983-1986
Offsite-Box: 4062 Folder : 7 Airlines
1986
Offsite-Box: 4062 Folder : 8 American Market Association (AMA) 1984-1985
1984-1985
Offsite-Box: 4062 Folder : 9 Area of Dominant Influence (ADI) Reports 1983-1984
1983-1984
Offsite-Box: 4062 Folder : 10 Attached Mail Test
1985-1986
Offsite-Box: 4062 Folder : 11 Bad Pay Screening 1983-1984
1983-1984
Offsite-Box: 4062 Folder : 12 Billing 1985
1985
Offsite-Box: 4062 Folder : 13 Bloom, Silvia 1975-1976, 1980-1983
1975-1976, 1980-1983
Offsite-Box: 4062 Folder : 14 Broadcast
1985-1986
Offsite-Box: 4062 Folder : 15 Bruce A. Barnet (BAB) Personal
1972-1974
Offsite-Box: 4062 Folder : 16-20 Budget – 1987, September Estimate - 1986
1986
Offsite-Box: 4062 Folder : 17 Cable Contracts 1985
1985
Offsite-Box: 4062 Folder : 18 Cable Television Study 1984
1984
Offsite-Box: 4062 Folder : 19 Camera Month 1972
1972
Offsite-Box: 4062 Folder : 20 Camera Month Plans
1972-1973
Offsite-Box: 4063 Folder : 1-2 Camera Month: Direct Mail Lists
undated
Offsite-Box: 4063 Folder : 3 Camera Month: Returns: February 1972
1972
Offsite-Box: 4063 Folder : 4 Camera Monthly
1972-1972
Offsite-Box: 4063 Folder : 5 Campaign Summaries and Downloading
1983
Offsite-Box: 4063 Folder : 6 Carrier Route Data
1983
Offsite-Box: 4063 Folder : 7 Change of Address (COA)
1984
Offsite-Box: 4063 Folder : 8 Change of Address (COA) Chicago Files
1983-1984
Offsite-Box: 4063 Folder : 9 Change of Address (COA): Christmas
1983
Offsite-Box: 4063 Folder : 10 Change of Address (COA) Student Mailings
1984
Offsite-Box: 4063 Folder : 11 Chicago Demographic Data
undated
Offsite-Box: 4063 Folder : 12 Chicago Monthly Status Reports
1984
Offsite-Box: 4063 Folder : 13 Chicago Planning
1984
Offsite-Box: 4063 Folder : 14 Chip Memos
1984
Offsite-Box: 4063 Folder : 15 Chip to Pat Memo Re: Meeting at Neodata [empty]
undated
Offsite-Box: 4063 Folder : 16 Christmas 1984
1984
Offsite-Box: 4063 Folder : 17 Christmas Administration Follow-up 1985
1985
Offsite-Box: 4063 Folder : 18 Christmas Campaign: New Business
1985
Offsite-Box: 4063 Folder : 19 Christmas Promotion 1984
1984
Offsite-Box: 4063 Folder : 20 Circulation Director (CD) Objectives
1984-1986
Offsite-Box: 4063 Folder : 21 Circulation Division Strategic Plan 1983
1983
Offsite-Box: 4063 Folder : 22 Circulation Information Retrieval System (CIRS)
1983
Offsite-Box: 4063 Folder : 23 Circulation Seminar
1983
Offsite-Box: 4063 Folder : 24 Class and Type Charts
1982-1983
Offsite-Box: 4063 Folder : 25 College Changes of Address (COAs)
1984
Offsite-Box: 4063 Folder : 26 College Market
1983-1984
Offsite-Box: 4063 Folder : 27 College Market: General Research
1984
Offsite-Box: 4063 Folder : 28 Competitive Information
1983
Offsite-Box: 4064 Folder : 1 Compusearch Studies
undated
Offsite-Box: 4064 Folder : 2 Computer
1983
Offsite-Box: 4064 Folder : 3 Computer Mapping
undated
Offsite-Box: 4064 Folder : 4 Computer Usage
1984
Offsite-Box: 4064 Folder : 5 Comselect
1983
Offsite-Box: 4064 Folder : 6 Consumer Direct Inc.
1983
Offsite-Box: 4064 Folder : 7 Control Data Bases
1982
Offsite-Box: 4064 Folder : 8 Corrections – Questions
1983
Offsite-Box: 4064 Folder : 9 Cover Test
1984
Offsite-Box: 4064 Folder : 10 Creative Automation
undated
Offsite-Box: 4064 Folder : 11-12 Current Magazine Development
1985
Offsite-Box: 4064 Folder : 13 Database Testing
1984
Offsite-Box: 4064 Folder : 14 Decoy/Salting Project
undated
Offsite-Box: 4064 Folder : 15 Delegates
1984
Offsite-Box: 4064 Folder : 16 Demographic Analysis
1983
Offsite-Box: 4064 Folder : 17 Demographic Data Census
1981-1983
Offsite-Box: 4064 Folder : 18 Demographic Facts- General
1983
Offsite-Box: 4064 Folder : 19 Demographic Institute 1983
1983
Offsite-Box: 4064 Folder : 20 Demographic Summary
1983
Offsite-Box: 4064 Folder : 21 Demographic Trends
1983
Offsite-Box: 4064 Folder : 22 Direct Mail Data Base
undated
Offsite-Box: 4064 Folder : 23 Direct Mail Promotion
1983
Offsite-Box: 4064 Folder : 24 Direct Mail Results
1983
Offsite-Box: 4064 Folder : 25 Direct Mail Schedules
1984
Offsite-Box: 4064 Folder : 26 Direct Mail Volumes: 1984
1984
Offsite-Box: 4064 Folder : 27 Direct Mail: Miscellaneous
1983
Offsite-Box: 4064 Folder : 28 Direct Mail Monthly Notes
1983
Offsite-Box: 4064 Folder : 29 Direct Mail/Bad Pay Screening
1983
Offsite-Box: 4064 Folder : 30 Direct Marketing Association (DMA) Conferences
1983-1984
Offsite-Box: 4064 Folder : 31 Direct Marketing Association (DMA) – Chicago – October 14-17, 1984
1984
Offsite-Box: 4064 Folder : 32 Direct Marketing Computer Association (DMCA)
1984
Offsite-Box: 4064 Folder : 33 Direct Marketing Technology
1984
Offsite-Box: 4064 Folder : 34-35 Discover
1985-1986
Offsite-Box: 4065 Folder : 1 Discover
1986
Offsite-Box: 4065 Folder : 2 Discover
1986
Offsite-Box: 4065 Folder : 3 Discover: Budget 1987: Re-estimates: Operations Review 8/6/86
1986
Offsite-Box: 4065 Folder : 4 Discover/Science '86
1986
Offsite-Box: 4065 Folder : 5 DISSOS
1984
Offsite-Box: 4065 Folder : 6 Duplicate Elimination (Dupe-Elim) Test
1983
Offsite-Box: 4065 Folder : 7 Ecological Study
1984
Offsite-Box: 4065 Folder : 8 EDP Lists 1979/80 – Past
1980
Offsite-Box: 4065 Folder : 9 EDP Requests
1983
Offsite-Box: 4065 Folder : 10 Education Market
1984
Offsite-Box: 4065 Folder : 11 Employee Compensation
1985
Offsite-Box: 4065 Folder : 12 Expenses
1969-1972
Offsite-Box: 4065 Folder : 13 Fortune
1985-1986
Offsite-Box: 4065 Folder : 14-15 Fulfillment Reorganization
1986
Offsite-Box: 4065 Folder : 16 Jeremy Koch- Fortune, Home/Office Project
1986
Offsite-Box: 4065 Folder : 17 Legal
1985-1986
Offsite-Box: 4065 Folder : 18 Legal Guidelines
1986-1987
Offsite-Box: 4065 Folder : 19-20 Leisure
1985-1986
Offsite-Box: 4066 Folder : 1 Letters Department (LD): Complaints January-June 1973
1973
Offsite-Box: 4066 Folder : 2 Letters Department (LD): Complaints July to August 1973
1973
Offsite-Box: 4066 Folder : 3 Letters Department (LD): Complaints
1973
Offsite-Box: 4066 Folder : 4 Letters Department (LD): Complaints - 1974
1974
Offsite-Box: 4066 Folder : 5 Letters Department (LD): Special Complaints - 1974
1974
Offsite-Box: 4066 Folder : 6 Letters Department (LD): Special Complaint Report
[1974]
Offsite-Box: 4066 Folder : 7 Life: 1970 Original Budget
1970
Offsite-Box: 4066 Folder : 8 Life: 1972 Original Budget
1972
Offsite-Box: 4066 Folder : 9 Life: 1973 Original Budget Expenses
1972
Offsite-Box: 4066 Folder : 10 Life: 1973 Original Budget Newsstand
1972
Offsite-Box: 4066 Folder : 11 Life: 1973 Original Budget
1972
Offsite-Box: 4066 Folder : 12 Life: 1973 Original Budget
1973
Offsite-Box: 4067 Folder : 1 Life: 1973 Print Order
1973
Offsite-Box: 4067 Folder : 2 Life: 1973 Promotion Budget
1973
Offsite-Box: 4067 Folder : 3 Life
1985-1987
Offsite-Box: 4067 Folder : 4 Life: Audit Bureau of Circulation (ABC) 12/70
1971
Offsite-Box: 4067 Folder : 5 Life: Audit Bureau of Circulation (ABC) 6/71
1971
Offsite-Box: 4067 Folder : 6 Life: Audit Bureau of Circulation (ABC) Rules
1972
Offsite-Box: 4067 Folder : 7 Life: Audit Bureau of Circulation (ABC) Statements 6/30/70
1970
Offsite-Box: 4067 Folder : 8 Life: Audit Bureau of Circulation (ABC) Statement 12/31/69
1969
Offsite-Box: 4067 Folder : 9 Life: Audit Bureau of Circulation (ABC) Statement 12/31/71
1971
Offsite-Box: 4067 Folder : 10 Life: Audit Bureau of Circulation (ABC) Statements
1961-1972
Offsite-Box: 4067 Folder : 11-12 Life: Dissolution - Refunds and Invoices
1973
Offsite-Box: 4067 Folder : 13 Life: Dissolution – Substitution Information
1972
Offsite-Box: 4067 Folder : 14 Life: Futures
1986
Offsite-Box: 4067 Folder : 15 Life: Inventory
undated
Offsite-Box: 4067 Folder : 16 Life: Metro Mail
1972, 1974
Offsite-Box: 4067 Folder : 17 Life: November Re-estimate - 1986
1986
Offsite-Box: 4067 Folder : 18 Life: Publisher's Distribution Service (PDS) - Complaints
1972-1973
Offsite-Box: 4067 Folder : 19 Life: Print Order Model
1972
Offsite-Box: 4067 Folder : 20 Life: Print Order Summary
1972
Offsite-Box: 4067 Folder : 21 Life: Print Orders
1972
Offsite-Box: 4067 Folder : 22 Life: Print Orders
1972
Offsite-Box: 4067 Folder : 23 Life: Promotion
1972
Offsite-Box: 4067 Folder : 24 Life: Radio Promotion
1972
Offsite-Box: 4067 Folder : 25 Life: Rates
1972
Offsite-Box: 4067 Folder : 26 Life: Rate
1972-1973
Offsite-Box: 4067 Folder : 27 Life: Reference Material: New York Times 10-K Report
1973
Offsite-Box: 4067 Folder : 28 Life: Subscription Substitution Cards
undated
Offsite-Box: 4067 Folder : 29 Life: Weekly Estimate
1972
Offsite-Box: 4067 Folder : 30 Look Non-Respondents – Transferred to Life
1972
Offsite-Box: 4067 Folder : 31 Look Non-Respondents – Transferred to Time
1972
Offsite-Box: 4067 Folder : 32 Look Renewals
1972
Offsite-Box: 4067 Folder : 33 Magazine Demographics Research
1985
Offsite-Box: 4067 Folder : 34 Magazine Development
1984-1986
Offsite-Box: 4068 Folder : 1 Magazine Development
1985
Offsite-Box: 4068 Folder : 2-3 McKinsey Project
1985
Offsite-Box: 4068 Folder : 4 Monthly Receipts
1986
Offsite-Box: 4068 Folder : 5 National Demographics and Lifestyles (NDL)
1986
Offsite-Box: 4068 Folder : 6 P&L Effect of Basic Rate Increases
1974
Offsite-Box: 4068 Folder : 7 Payment
1971-1972
Offsite-Box: 4068 Folder : 8-9 Picture Week
1985-1986
Offsite-Box: 4068 Folder : 10-11 Picture Week
1985
Offsite-Box: 4068 Folder : 12 Postal Rates
1972
Offsite-Box: 4068 Folder : 13 President's Luncheon Bi-Weekly Circulation Report
1972
Offsite-Box: 4068 Folder : 14 Promotion
1986
Offsite-Box: 4068 Folder : 15 Proposals and Strategic Plans
1986
Offsite-Box: 4068 Folder : 16 Publisher's Clearing House
1972
Offsite-Box: 4068 Folder : 17 Purchasing
1986
Offsite-Box: 4068 Folder : 18-19 Quality Direct Mail Costs and Results
1985
Offsite-Box: 4068 Folder : 20 Re-estimate June 1986
1986
Offsite-Box: 4068 Folder : 21 Re-estimate March 1986
1986
Offsite-Box: 4068 Folder : 22 Re-estimate
1984-1985
Offsite-Box: 4069 Folder : 1 Real Estate / Home Office
1984-1986
Offsite-Box: 4069 Folder : 2 Renewals
1986
Offsite-Box: 4069 Folder : 3 Renewals: 541 Memos: Miscellaneous Mail: Billing
1986-1987
Offsite-Box: 4069 Folder : 4 Research
1985
Offsite-Box: 4069 Folder : 5-6 Research (continued) (1)
1985-1986
Offsite-Box: 4069 Folder : 7-8 Research (continued) (2)
1986
Offsite-Box: 4069 Folder : 9-10 Research Results
1986
Offsite-Box: 4069 Folder : 11 Science '86 Conversion
1986-1987
Offsite-Box: 4069 Folder : 12-13 Sports Illustrated
1986
Offsite-Box: 4069 Folder : 14 Sports Illustrated: 1986 Christmas Campaign: Renewals
1985-1987
Offsite-Box: 4069 Folder : 15-17 Sports Illustrated: 1986 Christmas Television Campaign
1986
Offsite-Box: 4070 Folder : 1 Sports Illustrated: 1986 Estimate Notebook: Year-End-Close June-November
1986
Offsite-Box: 4070 Folder : 2-4 Sports Illustrated: Christmas 1986 Renewals
1986
Offsite-Box: 4070 Folder : 5-6 Sports Illustrated: Christmas
1985
Offsite-Box: 4070 Folder : 7-8 Sports Illustrated: Christmas
1985
Offsite-Box: 4070 Folder : 9-10 Sports Illustrated: Circulation Campaigns
1986-1987
Offsite-Box: 4070 Folder : 11 Sports Illustrated: Direct Mail Fall 1986 Panel 1: Control National
1986
Offsite-Box: 4070 Folder : 12 Sports Illustrated: Direct Mail Fall 1986 Panel 2: Price: .99 vs. $2.25
1986
Offsite-Box: 4070 Folder : 13 Sports Illustrated: Direct Mail Fall 1986 Panel 3: 1.11 vs. $2.25
1986
Offsite-Box: 4070 Folder : 14 Sports Illustrated: Direct Mail Fall 1986 Panel 4: 1.13 vs. $2.25
1986
Offsite-Box: 4070 Folder : 15 Sports Illustrated: Direct Mail Fall 1986 Panel 5: 1.15 vs. 2.25
1986
Offsite-Box: 4070 Folder : 16 Sports Illustrated: Direct Mail Fall 1986 Panel 6: 1.17 vs. $2.25
1986
Offsite-Box: 4070 Folder : 17 Sports Illustrated: Direct Mail Fall 1986 Panel 7: 1.19 vs. $2.25
1986
Offsite-Box: 4070 Folder : 18 Sports Illustrated: Direct Mail Fall 1986 Panel 8: Offer: Risk Free (Control)
1986
Offsite-Box: 4070 Folder : 19 Sports Illustrated: Direct Mail Fall 1986 Panel 9: Offer: Risk Free
1986
Offsite-Box: 4070 Folder : 20 Sports Illustrated: Direct Mail Fall 1986 Panel 10: Offer: "Like Getting Issues Free"
1986
Offsite-Box: 4070 Folder : 21 Sports Illustrated: Direct Mail Fall 1986 Panel 11: Early Reply-By Date
1986
Offsite-Box: 4070 Folder : 22 Sports Illustrated: Direct Mail Fall 1986 Panel 12: Offer: "Give a Free Sub"
1986
Offsite-Box: 4070 Folder : 23 Sports Illustrated: Direct Mail Fall 1986 Panel 13: Offer: Regionalized Edit
1986
Offsite-Box: 4070 Folder : 24 Sports Illustrated: Direct Mail Fall 1986 Panel 14: Offer: Descending Term Option
1986
Offsite-Box: 4070 Folder : 25 Sports Illustrated: Direct Mail Fall 1986 Panel 15: Offer: Credit Card
1986
Offsite-Box: 4070 Folder : 26 Sports Illustrated: Direct Mail Fall 1986 Panel 16: Control (Premiums)
1986
Offsite-Box: 4070 Folder : 27 Sports Illustrated: Direct Mail Fall 1986 Panel 17: Premium: Videocassette
1986
Offsite-Box: 4071 Folder : 1 Sports Illustrated: Direct Mail Fall 1986 Panel 18: Premium: Video to Video Households [empty]
1986
Offsite-Box: 4071 Folder : 2 Sports Illustrated: Direct Mail Fall 1986 Panel 29: Package Test: Instant Winner
1986
Offsite-Box: 4071 Folder : 3 Sports Illustrated: Direct Mail Fall 1986 Panel 30: Package Test: 5 Free Gifts
1986
Offsite-Box: 4071 Folder : 4 Sports Illustrated: Direct Mail Fall 1986 Panel 32: Package Test: Get the Feeling - Premium
1986
Offsite-Box: 4071 Folder : 5 Sports Illustrated: Direct Mail Fall 1986 Panel 33: Package Test: Get the Feeing - No Premium
1986
Offsite-Box: 4071 Folder : 6 Sports Illustrated: Direct Mail Fall 1986 Panel 34: Package Test: Madden
1986
Offsite-Box: 4071 Folder : 7 Sports Illustrated: Direct Mail Fall 1986 Panel 35 [empty]
1986
Offsite-Box: 4071 Folder : 8 Sports Illustrated: Direct Mail Fall 1986 Panel 36
1986
Offsite-Box: 4071 Folder : 9 Sports Illustrated: Direct Mail Fall 1986 Panel 36: Timing Test: July 18
1986
Offsite-Box: 4071 Folder : 10 Sports Illustrated: Direct Mail Fall 1986 Panel 37: Sweepstakes; Control Madden
1986
Offsite-Box: 4071 Folder : 11 Sports Illustrated: Direct Mail Fall 1986 Panel 38 [empty]
1986
Offsite-Box: 4071 Folder : 12 Sports Illustrated: Direct Mail Fall 1986 Panel 39: Sweepstakes: No Chit
1986
Offsite-Box: 4071 Folder : 13 Sports Illustrated: Direct Mail Fall 1986 Panel 40: Sweepstakes: To Agent Sold Hold Lists
1986
Offsite-Box: 4071 Folder : 14 Sports Illustrated: Direct Mail Fall 1986 Panel 41 [empty]
1986
Offsite-Box: 4071 Folder : 15 Sports Illustrated: Direct Mail Fall 1986 Panel 42: Control: Regional Vid 2
1986
Offsite-Box: 4071 Folder : 16 Sports Illustrated: Direct Mail Fall 1986 Panel 43: Control
1986
Offsite-Box: 4071 Folder : 17 Sports Illustrated: Direct Mail Fall 1986 Panel 44: Control [empty]
1986
Offsite-Box: 4071 Folder : 18 Sports Illustrated: Direct Mail Fall 1986 Panel 45: Control
1986
Offsite-Box: 4071 Folder : 19 Sports Illustrated: Direct Mail Panel 1
1986
Offsite-Box: 4071 Folder : 20 Sports Illustrated: Direct Mail Panel 2
1986
Offsite-Box: 4071 Folder : 21 Sports Illustrated: Direct Mail Panel 3
1986
Offsite-Box: 4071 Folder : 22 Sports Illustrated: Direct Mail Panel 4
1986
Offsite-Box: 4071 Folder : 23 Sports Illustrated: Direct Mail Panel 5
1986
Offsite-Box: 4071 Folder : 24 Sports Illustrated: Direct Mail Panel 6
1986
Offsite-Box: 4071 Folder : 25 Sports Illustrated: Direct Mail Panel 7
1986
Offsite-Box: 4071 Folder : 26 Sports Illustrated: Direct Mail Panel 8
1986
Offsite-Box: 4071 Folder : 27 Sports Illustrated: Direct Mail Panel 9
1986
Offsite-Box: 4072 Folder : 1 Sports Illustrated: Direct Mail Panel 10
1986
Offsite-Box: 4072 Folder : 2 Sports Illustrated: Direct Mail Panel 12
1986
Offsite-Box: 4072 Folder : 3 Sports Illustrated: Direct Mail Panel 13
1986
Offsite-Box: 4072 Folder : 4 Sports Illustrated: Direct Mail Panel 14
1986
Offsite-Box: 4072 Folder : 5 Sports Illustrated: Direct Mail Panel 15
1986
Offsite-Box: 4072 Folder : 6 Sports Illustrated: Direct Mail Panel 16
1986
Offsite-Box: 4072 Folder : 7 Sports Illustrated: Direct Mail Panel 19
1986
Offsite-Box: 4072 Folder : 8 Sports Illustrated: Direct Mail Panel 20
1986
Offsite-Box: 4072 Folder : 9 Sports Illustrated: Direct Mail Panel 42
1986
Offsite-Box: 4072 Folder : 10 Sports Illustrated: Direct Mail Unidentified Panel
1986
Offsite-Box: 4072 Folder : 11 Sports Illustrated: Direct Mail Unidentified Panel
1986
Offsite-Box: 4072 Folder : 1-13 Sports Illustrated: Direct Mail Unidentified Panel
1986
Offsite-Box: 4072 Folder : 14-15 Sports Illustrated: Mailing Efforts
1986-1987
Offsite-Box: 4073 Folder : 1 Sports Illustrated: Mailing Efforts
1986-1987
Offsite-Box: 4073 Folder : 2 Sports Illustrated: Operating Review: 1986
1986
Offsite-Box: 4073 Folder : 3 Sports Illustrated: Regular Direct Mail Fall 1984: Panel 34: Sweeps Format: Response Graphics
1984
Offsite-Box: 4073 Folder : 4 Sports Illustrated: Regular Direct Mail Fall 1985 Control [empty]
198
Offsite-Box: 4073 Folder : 5 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 1 [empty]
1985
Offsite-Box: 4073 Folder : 6 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 2 [empty[
1985
Offsite-Box: 4073 Folder : 7 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 3 [empty]
1985
Offsite-Box: 4073 Folder : 8 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 4 [empty]
1985
Offsite-Box: 4073 Folder : 9 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 5
1985
Offsite-Box: 4073 Folder : 10 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 6
1985
Offsite-Box: 4073 Folder : 11 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 7
1985
Offsite-Box: 4073 Folder : 12 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 8
1985
Offsite-Box: 4073 Folder : 13 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 9
1198586
Offsite-Box: 4073 Folder : 14 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 10
1985
Offsite-Box: 4073 Folder : 15 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 11
1985
Offsite-Box: 4073 Folder : 16 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 12
1985
Offsite-Box: 4073 Folder : 17 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 13
1985
Offsite-Box: 4073 Folder : 18 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 14 [empty]
1985
Offsite-Box: 4073 Folder : 19 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 15
1985
Offsite-Box: 4073 Folder : 20 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 18 [empty]
1985
Offsite-Box: 4073 Folder : 21 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 19 [empty]
1985
Offsite-Box: 4073 Folder : 22 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 20 [empty]
1985
Offsite-Box: 4073 Folder : 23 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 21
1985
Offsite-Box: 4073 Folder : 24 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 22
1985
Offsite-Box: 4073 Folder : 25 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 23
1985
Offsite-Box: 4073 Folder : 26 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 24
1985
Offsite-Box: 4073 Folder : 27 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 25
1985
Offsite-Box: 4073 Folder : 28 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 26
1985
Offsite-Box: 4073 Folder : 29 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 27
1985
Offsite-Box: 4073 Folder : 30 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 28
1985
Offsite-Box: 4073 Folder : 31 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 29
1985
Offsite-Box: 4073 Folder : 32 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 30
1985
Offsite-Box: 4073 Folder : 33 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 32
1985
Offsite-Box: 4073 Folder : 34 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 33
1985
Offsite-Box: 4073 Folder : 35 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 34 [empty]
1985
Offsite-Box: 4073 Folder : 36 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 35
1985
Offsite-Box: 4073 Folder : 37 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 36 [empty]
1985
Offsite-Box: 4073 Folder : 38 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 37
1985
Offsite-Box: 4073 Folder : 39 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 38 [empty]
1985
Offsite-Box: 4073 Folder : 40 Sports Illustrated: Regular Direct Mail Fall 1985 Panel 39 [empty]
1985
Offsite-Box: 4073 Folder : 41 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 1: Control
1985
Offsite-Box: 4073 Folder : 42 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 2: Offer: 2-part I.B.
1985
Offsite-Box: 4073 Folder : 43 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 3: Term: 1 Year/6-9-24 Months
1985
Offsite-Box: 4073 Folder : 44 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 4: Term: 7-12-24 Months
1985
Offsite-Box: 4073 Folder : 45 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 5: Offer: 89¢/2 Years, 99¢/6-9-12 Months
1985
Offsite-Box: 4073 Folder : 46 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 6: Price: $1.09 vs. $1.95
1985
Offsite-Box: 4073 Folder : 47 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 7: Price: $1.15 vs. $2.25
1985
Offsite-Box: 4073 Folder : 48 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 8: Package: MVP (Jack Maley/Deanna Lorenz)
1985
Offsite-Box: 4073 Folder : 49 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 9: Premium: Walkie-Talkie
1985
Offsite-Box: 4073 Folder : 50 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 10: Premium: AM/FM Radio
1985
Offsite-Box: 4073 Folder : 51 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 11: Premium: Solar Calculator
1985
Offsite-Box: 4073 Folder : 52 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 12: Premium: 35mm Camera
1985
Offsite-Box: 4074 Folder : 1 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 13: Premium: Travel Alarm
1985
Offsite-Box: 4074 Folder : 2 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 14: Premium: Water Watch
1985
Offsite-Box: 4074 Folder : 3 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 15: Premium: Soundset, Member Pin
1985
Offsite-Box: 4074 Folder : 4 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 16: Premium: Watch + Compass
1985
Offsite-Box: 4074 Folder : 5 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 17: Multiple Chits (Nick Samstag/Mo Strom)
1985
Offsite-Box: 4074 Folder : 6 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 18: Package: Phone Bill (Nick Samstag/Stas' Mirek)
1985
Offsite-Box: 4074 Folder : 7 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 19: Package: Sports Adventure (Al Madden/Tom Nahigian)
1985
Offsite-Box: 4074 Folder : 8 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 20: Sweepstakes Control
1985
Offsite-Box: 4074 Folder : 9 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 21: Sweepstakes: 2C Outer on Control
1985
Offsite-Box: 4074 Folder : 10 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 22: Sweepstakes Term: 1 Year Only
1985
Offsite-Box: 4074 Folder : 11 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 23: Sweepstakes Package: Promotion (Ellen Meehling/Bob Winters)
1985
Offsite-Box: 4074 Folder : 12 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 25: Hold List 1 Year
1985
Offsite-Box: 4074 Folder : 13 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 26: Hold List Remail Voucher
1985
Offsite-Box: 4074 Folder : 14 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 27: Outside List Control
1985
Offsite-Box: 4074 Folder : 15 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 28: O/L 1 Year Term
1985
Offsite-Box: 4074 Folder : 16 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 29: O/L Remail Voucher
1985
Offsite-Box: 4074 Folder : 17 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 30: House List Continued
1985
Offsite-Box: 4074 Folder : 18 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 31: House: 6 Months
1985
Offsite-Box: 4074 Folder : 19 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Panel 32: House: 1 Year
1985
Offsite-Box: 4074 Folder : 20 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 33: O/L Control
1985
Offsite-Box: 4074 Folder : 21 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 34: O/L 6 Months
1985
Offsite-Box: 4074 Folder : 22 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 35: O/L 1 Year
1985
Offsite-Box: 4074 Folder : 23 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 36: Premium: Binoculars
1985
Offsite-Box: 4074 Folder : 24 Sports Illustrated: Regular Direct Mail Spring 1985 Panel 37: Multiple Premium: Thermotag
1985
Offsite-Box: 4074 Folder : 25 Sports Illustrated: Regular Direct Mail Spring 1985 Control: House, Outside, Canada
1985
Offsite-Box: 4074 Folder : 26 Sports Illustrated: Regular Direct Mail Spring 1985 Regular Control: Hold List, Time
1985
Offsite-Box: 4074 Folder : 27 Sports Illustrated: Regular Direct Mail July Monthly 1985
1985
Offsite-Box: 4074 Folder : 28 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 1: Control/Premium Tests
1986
Offsite-Box: 4074 Folder : 29 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 2: 35mm Camera [empty]
1986
Offsite-Box: 4074 Folder : 30 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 3: Videocassette [empty]
1986
Offsite-Box: 4074 Folder : 31 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 4: Chronograph
1986
Offsite-Box: 4074 Folder : 32 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 5: Football Phone
1986
Offsite-Box: 4074 Folder : 33 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 6: Revised Time Machine
1986
Offsite-Box: 4074 Folder : 34 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 7: Sports Watch
1986
Offsite-Box: 4074 Folder : 35 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 8: Medallions
1986
Offsite-Box: 4074 Folder : 36 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 9: Control National
1986
Offsite-Box: 4074 Folder : 37 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 10: Price: 1.15/2.25
1986
Offsite-Box: 4074 Folder : 38 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 11: Offer: 2x I.B.
1986
Offsite-Box: 4074 Folder : 39 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 12: Term Discount: 7 months /1.09, 12/24 months/.99
1986
Offsite-Box: 4074 Folder : 40 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 13: Term: 6/12/24 [empty]
1986
Offsite-Box: 4074 Folder : 41 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 14: Term: 8/12/24
1986
Offsite-Box: 4074 Folder : 42 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 15: Exprn: 7 months/1 year/2 year
1986
Offsite-Box: 4074 Folder : 43 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 16: Control: Multibuyers
1986
Offsite-Box: 4074 Folder : 44 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 17: Multibuyer: 9/12/24
1986
Offsite-Box: 4075 Folder : 1 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 20: Term: 9/12/24
1986
Offsite-Box: 4075 Folder : 2 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 21: Term: 7/12/18/24
1986
Offsite-Box: 4075 Folder : 3 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 22: Issues Included vs. Free
1986
Offsite-Box: 4075 Folder : 4 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 23: Exprn: "Like Getting Issues Free"
1986
Offsite-Box: 4075 Folder : 5 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 24: Package: "Get the Feeling" Maley/Strom
1986
Offsite-Box: 4075 Folder : 6 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 25: Package: "Personalized Chits" Maley/Strom
1986
Offsite-Box: 4075 Folder : 7 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 26: Package: "Season Tickets" Singh/Flaum
1986
Offsite-Box: 4075 Folder : 8 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 27: Package: "All-Star" Maley/Strom
1986
Offsite-Box: 4075 Folder : 9 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 28: Premium: Swimsuit Portfolio [empty]
1986
Offsite-Box: 4075 Folder : 10 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 29: Term: 24/12/7
1986
Offsite-Box: 4075 Folder : 11 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 30: Sweepstakes: "Million Dollar" Madden/Nahigian – Poly [empty]
1986
Offsite-Box: 4075 Folder : 12 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 31: Sweepstakes: "Million Dollar" Madden/Nahigian - Kraft [empty]
1986
Offsite-Box: 4075 Folder : 13 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 32: Offer: Cash Only for Minimum Term
1986
Offsite-Box: 4075 Folder : 14 Sports Illustrated: Regular Direct Mail Spring 1986 Panel 32: Frequency Test
1986
Offsite-Box: 4075 Folder : 15 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Panel 12
1986
Offsite-Box: 4075 Folder : 16 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Panel 13
1986
Offsite-Box: 4075 Folder : 17 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Panel 16
1986
Offsite-Box: 4075 Folder : 18 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Panel 17
1986
Offsite-Box: 4075 Folder : 19 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Panel 18
1986
Offsite-Box: 4075 Folder : 20 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Panel 19
1986
Offsite-Box: 4075 Folder : 21 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Panel 21
1986
Offsite-Box: 4075 Folder : 22 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Panel 29
1986
Offsite-Box: 4075 Folder : 23 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Unidentified Panel: February 28th Reply Date
1986
Offsite-Box: 4076 Folder : 1 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Unidentified Panel: October 1st Reply Date
1986
Offsite-Box: 4076 Folder : 2 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Unidentified Panel: Blue Envelope
1985
Offsite-Box: 4076 Folder : 3 Sports Illustrated: Regular Direct Mail Spring 1986 Test: Unidentified Panel: Yellow Envelope
1985
Offsite-Box: 4076 Folder : 4 Sports Illustrated: Statistical History
1954-1983
Offsite-Box: 4076 Folder : 5 Sports Illustrated: Strategic Plan
1985
Offsite-Box: 4076 Folder : 6 Strategic Plan
1983-1985
Offsite-Box: 4076 Folder : 7 Strategic Plan Review 10/84
1984
Offsite-Box: 4076 Folder : 8 Strategic Research Plans 1986
1985-1986
Offsite-Box: 4076 Folder : 9 Subscription Data
undated
Offsite-Box: 4076 Folder : 10 Subscription Data: Canada
1972
Offsite-Box: 4076 Folder : 11 Subscription Data: Terms and Rates
undated
Offsite-Box: 4076 Folder : 12 Time
1984-1985
Offsite-Box: 4076 Folder : 13-15 Time (Problem)
1985
Offsite-Box: R86 Time (Problem) [Restricted]
1985
Offsite-Box: 4076 Folder : 16 Time Telephone Marketing (TTM) (Continued) [2/2] [1985-1986] Videos
1986
Offsite-Box: R86 Time Telephone Marketing (TTM) (Continued] [Restricted]
1985
Offsite-Box: 4076 Folder : 17 View
1973
Offsite-Box: 4077 Folder : 1 View 2/15/72 VA Jayme - Johnson - 1 year/$7
1972
Offsite-Box: 4077 Folder : 2 View 2/15/72 VB Jayme - Johnson - 1 year/$9
1972
Offsite-Box: 4077 Folder : 3 View 2/15/72 VE Jayme - Johnson - $15/year
1972
Offsite-Box: 4077 Folder : 4 View 2/15/72 VF Jayme - Johnson Advance Proofs - 1 year/$12
1972
Offsite-Box: 4077 Folder : 5 View 2/15/72 VT Jayme- 1 year/$12
1972
Offsite-Box: 4077 Folder : 6 View Direct Mail Test VT - Jayme Letter (No Brochure) Mail Date: 2/15/72 - $12/year
1972
Offsite-Box: 4077 Folder : 7 View Plans
1972
Offsite-Box: 4077 Folder : 8 View VA – 200 Jayme-Johnson - $17/year 2/15/72
1972
Offsite-Box: 4077 Folder : 9 View VC 202 Jayme-Johnson Brochure - $12/year 2/15/72
1972
Offsite-Box: 4077 Folder : 10-11 Weekly Magazine Group Reports
1986
Offsite-Box: 4078 Folder : 1 Well, 1972-1974
1972-1974
Offsite-Box: 4078 Folder : 2 Well Plans
1972
Offsite-Box: 4078 Folder : 3 Well 2/17/72 - COA - Jayme (No Brochure) - 1 year/$9
1972
Offsite-Box: 4078 Folder : 4 Well 2/17/72 COB Jayme – 1 year/$12
1972
Offsite-Box: 4078 Folder : 6 Well 2/17/72 – COC – Jayme – 1 year/$15
1972
Offsite-Box: 4078 Folder : 7 Well – Direct Mail Retest - Washington (WA) 1 Jayme Letter Only (TI) - Mail Date: 2/17/72 - 1 year/$12
1972
Offsite-Box: 4078 Folder : 8 Well – Fall '71 Direct Mail Test - RAF Rainbow - $1/month quarterly - 9/30/72
1972
Offsite-Box: 4078 Folder : 9 Well – Fall '71 Direct Mail Test – RAF Rainbow - $5/6 months - 9/30/71
1971
Offsite-Box: 4078 Folder : 10 Well: Test Material from Irene Sullivan
1972
Offsite-Box: 4078 Folder : 11 Worldwide Publications (1)
1984-1985
Offsite-Box: 4078 Folder : 12-13 Worldwide Publications (2)
1979-1985
Offsite-Box: 4078 Folder : 14 You
1986

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