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Guide to the Time Inc. Time Editorial Records
1937-2009
 MS 3009-RG 7

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400


New-York Historical Society

Collection processed by Holly Deakyne, Melanie Rinehart, and Samantha Brown

This finding aid was produced using ArchivesSpace on May 28, 2021 using Describing Archives: A Content Standard

Container List

Series II.A. Executive Editor J. Dana Tasker Files on Covers, 1942-1961. 1 Linear feet in 2 record cartons

Biographical Note

J. Dana Tasker handled the retention or disposition of Time's cover art. While  Time only acquired the first publication rights for its cover art, it might purchase the original work to gift. Otherwise the artist could sell the original as they wanted.  Time frequently sent as a gift, or presented, cover art to the subject or a related interested party or organization as a gesture of good will, for promotion value, or to continue a relationship with a good source.  Time executives were less likely to gift if they did not think there was any value to the gesture, did not considered the portrait to be a good likeness, if the art was in multiple pieces and therefore not one original to give, or if the artist wouldn't part with it or had another buyer already. Presenters included cofounder Henry R. Luce, Editorial Vice President Eric Hodgins, Publisher P. I. Prentice, or any other  Time employee who had a specific relationship with the recipient. Early cover artists for  Time were Boris Artzybasheff, Ernest Hamlin Baker, Boris Chaliapin, and Guy Rowe.

Scope and Contents

J. Dana Tasker's files includes the memoranda, correspondence and invoices related to the retention or disposition of Time's cover art. Memoranda from him to Publisher James Linen discuss whether or not original art should go to the subject and the reasons for the decisions. Inventories include reports from the Business Manager James Thomason on covers still in the "bank" for future use with responses from Tasker on which ones to "kill," removing them from storage by returning to the artist or other method. Records also include other interoffice memoranda arranging presentations, correspondence to and from the gift recipients, and framing and shipping invoices.

Arrangement

Organized alphabetically.

Container 1 Container 2   Title Date
Offsite-Box: 2562 Folder : 12-13 Cover Inventories
1943-1951
Offsite-Box: 2563 Folder : 1 Cover Inventories
1952-1961
Offsite-Box: 2563 Folder : 2-14 Cover Presentations Correspondence
1942-1957
Offsite-Box: 2563 Folder : 15 Cover Shipments
1946-1957

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