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Guide to the Time Inc. Time Editorial Records
 MS 3009-RG 7

New-York Historical Society
170 Central Park West
New York, NY 10024
(212) 873-3400

New-York Historical Society

Collection processed by Holly Deakyne, Melanie Rinehart, and Samantha Brown

This finding aid was produced using ArchivesSpace on May 28, 2021 using Describing Archives: A Content Standard

Container List

Series VII. Promotional Scrapbook, 1937-1963. 1.67 Linear feet in 1 flat box

Historical Note

According to a 1963 memorandum from Celia Sugarman accompanying the scrapbook, she acquired it from Marlys Fixx, widow of Time magazine editor Calvin Fixx. Sugarman also recounts her research into the background of the scrapbook concluding it was created by Dan Rochford as instructed by publisher Ralph Ingersoll. She also states that Roy Larsen, who was General Manager of Time Inc. then  Time publisher in 1937 after Ingersoll, recollects the scrapbook was created as promotion for  Time, but not used since Time Inc. didn't want to divert attention away from its new publication  Life.

Scope and Contents

The scrapbook contains some documents from the magazine prospectus, an expanded masthead, and information about the editorial content and operations in 1937. Primarily the scrapbook contains photographs and biographies of Time staff and photographs of the  Time offices during regular work days. Examples include "The 'Bull Pen' - Time researchers on a Thursday, before conferences," researchers using "The Morgue" of reference materials, and a photograph of food provided by Time Inc. during a busy period. The scrapbook may contain photographs and biographical information about lesser known staff.

Some loose papers, including Sugarman's memorandum, found with the scrapbook are in the Associated Papers folder.

As the scrapbook primarily documents the editorial offices and processes, and seems to have lived in the editorial offices after creation as an editor had it in his possession, it is part of the editorial records instead of the promotional records on the publishing and business side.


Organized by associated papers, pages in numerical order, and binder cover at the end.

Container 1 Container 2   Title Date
Offsite-Box: 4180 Folder : 2 Associated Papers
Offsite-Box: 4180 Folder : 3-7 Pages 1-99
1937 November
Offsite-Box: 4180 Folder : 1 Binder Cover (Life)
1937 November

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